Who Says You Can’t Make A Big Splash Just Because You’re Not A So Called Marketing Specialist!
Has there ever been a time. When for whatever reasons. You honestly felt. Your current advertising or promotional budget. Simply wasn’t up to the task, of consistently delivering, some bankable results? Me too.
On the flip side. Have you also ever stopped, and seriously considered ‘why’ you definitely don’t have to be. Or strive to become, a so called marketing specialist of any kind.
Obviously, the more bankable skill and expertise, you can develop. With regards to effective marketing or promotional skills the better. But believe it or not. Just by understanding and consistently implementing the proven fundamentals.
In a relatively short period of time. You can and will be, light years ahead of your major competitors. Because you’ll far better appreciate, the various nuances of the art.
And you’ll see and start to develop, a much broader sense of applicability. Which the vast majority of your major competitors.Simply don’t have as of yet. Which means, if or until, they manage to catch up. The advantages stay and weigh heavily in your favor. As your about to discover.
Even Though You May Not Officially Be Some Type Of Marketing Specialist! (Who Says Your Low Hanging Fruit Marketing Strategies Can’t Help Pay The Bills!)
Case in point. Having really good customer service strategies in place, definitely helps position your business or service, to stay top of mind, correct? Absolutely. And even though your customer service marketing based gestures, may not be your business or services, may area of expertise.
The overall positive affects are. Your potential prospects or customers, will still potentially benefit. And this helps further establish your company or service, as one of the respected, go to experts, within your particular niche. And that’s not a bad reputation to have.Don’t you agree? Excellent.
Now then. Let’s say your CPA, (Certified Public Accountant) firm, wants to strategically branch out. And start attracting a slightly broader, potential long term client base.
And in order to do so. You start ethically bribing your clientele, current and future prospects.You basically start asking them a series of 3-7 questions. And based on their answers.
You’ll know which local, non directly competing, profit seeking vendors to start forming, high powered, extremely low cost, cross promotional arrangements or (JV) Joint Venture partnership arrangements with.
You Can Strategically Use The Element Of Over Delivering As A Potentially Profitable Marketing Strategy And Tool!
So imagine ‘what’ will start happening, when all of the expertly trained agents, in you or your major competitors firm. Starts ethically bribing, both your ideal prospects, plus your current and future customers, for answering 3-7, constantly revolving questions.
And based on their answers. Your CPA or CPF firm, starts developing, state of the art content around it. And at least one of the questions is. “What do you currently dislike most, about trying to:
A.) Buy your very first starter home or investment property?
B.) Selling your home or investment property?
And as a direct result of some of the most common answers. You develop, a monthly offline, adult education class entitled” 7 Little Critically Important Things Every First Time Home Should Know! If You Expect To Purchase Your Dream Home And Not Pay A Nickel More Than You Should!”
And this 120 minute class, will be taught by Sarah R. Jones, licensed CFP. Your first gut kneed reaction might be. “Why” in the world, isn’t a licensed real estate agent broker or agent teaching this class. Correct? Agreed?
After all, it’s the real estate agent or real estate broker, whose the expert in this particular area, right? Absolutely. But more than likely, neither the broker or agent, has figured out, ‘how’ potentially profitable, educating their prospects or customers is.
As You Begin To Develop A Reputation As An Educator Who Focuses On Problem Solving For Your Ideal Prospects! (Future Qualified Prospects Will Start Seeking Your Firm Out!)
Here’s the really cool, not so obvious, parts B & C of your non traditional marketing/promotional strategy. Ever person who enrolls in your initial class. They will automatically win, three, extremely time sensitive, gift certificates worth X.
First.) They automatically when, a free one hour, one of one “discovery audit” session from your CPA or CFP firm. Which in itself, is a $350- $750 dollar an hour value. Just depending on whatever your particular firms hourly rates are at the time. But whatever they are. Your very first hour, is totally free!
Plus, the recipient can transfer it, before it expires. Simply by singing their name to the back side of your gift certificate/discount coupon.
Second.) They automatically win, a six month, extremely time sensitive gift certificate, to save 3 or X% off one of the areas, top residential real estate brokerages fees.Say what? And once again, this gift certificate is transferable, as long as the original recipient, signs the back side of it.
And do so, before the expiration date.
It’s Not If Your Major Competitors Will Start Marketing And Strategically Promoting Like This! (It’s When!)
Third.) And lastly, they also automatically win, a six month, extremely time sensitive, gift certificate.From a local law firm, which specializes in, both residential and potentially complex commercial real estate closings. And they only pay a flat fee of $400 dollars. For any type of real estate related closing, with closing price is under $500 or X number of dollars.
And they only pay $750 dollars, whenever the closing price, is over a half a million dollars. But less than one million. Coming up shortly in part two.You’ll discover at least three more proven ways, you or your competitors.
Can consistently benefit. Without being a so called marketing specialist. So please stay tuned.
Are You Starting To Appreciate How A Little Marketing Creativity Can Go Quite A Long Way?
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills. (No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!
