Who Says Savvy Small Business Owners Can Create Big Profits Simply By Offering Some Free Lunch!Part Two
So hopefully now, it’s no longer any big mystery, as to how some of today’s savviest small business owners and or service providers, strategically convert a free lunch promotion, into some major big bucks, correct?Great!
However, in part two, you are about to discover, at least two more incredibly simple spin off marketing strategies.
Which (if nothing else), they can and definitely should be inexpensively A/B split tested, to see if or how much more each separate offer adds to your bottom line.
Because remember, when it comes to free lunch promotions of any kind, your major competitors, see them merely as an opportunity to stuff their bellies, at someone else’s expense!While you see them as a golden opportunity, to increase your long term gross profits, for a fraction of the traditional upfront out of pocket cost!
Who Says Extremely Savvy Small Business Owners And Or Service Providers Can’t Make Few Bucks Simply By Giving Away A Free Lunch?
As you recall from part one, this extremely savvy CPA firm, formed a strategic alliance, (aka) joint venture partnership, with a non franchised, local moving van company.
And whenever upper income residents from other states moved into various high income areas, using the moving companies out of state partner companies.
The CPA firm, (along) with a local Mom & pop family style restaurant owner,arranged for them to get a $30 -$75 dollar gift certificate.
But in reality, the CPA firm sponsored (financed) the coupon, so when the newly transplanted individual, (and or) couple went to the restaurant to redeem their gift certificate/coupon, the restaurant owner(s), and or they highly trained staff, automatically handed the recipient, an invitation, from the CPA firm, to take advantage of free 90 minute, introductory, estate planning needs analysis session!
Which in and of itself, is a $675 dollar value! ($450 dollars PH x 1.5 hours = $675 dollars.)
And as you also previously discovered in part one, on average, about 60% of those recipients who take advantage of the initial free 90 minute session, ultimately upgrade to a full fledged customer/client.
And because the CPA firms ideal customer/long term repeat client, currently has a total lifetime customer value, of an additional, $30,000 to $60,000 dollars, over the next five to seven years!(Give or take!)
This is “why”, it’s more than worth it, to this extremely marketing savvy CPA firm, and or their major competitors, to finance a modest free lunch, and or dinner or two, for an upper income individual, and or couple, who recently relocated from out of state!Don’t you agree?
Doesn’t It Make Perfect Sense For Every Profit Seeking Small Business Owner And Or Service Provider To Really Understand How To Implement Effective Lead Generation Strategies And Or Tactics?
Now let’s switch gears (again) for just a second, and let’s (hopefully) demonstrate, “how” an extremely crafty local appliance retailer, can profit from a spin off concept, of the free lunch promotion. But first, let’s properly set the table.
The primary reason, the extremely savvy retail appliance dealer is so willing to finance this type of un traditional marketing strategy, is because their ideal customer, has a total lifetime customer value metric of $7,500 dollars, over the next five to seven years.
So rather than finance a free lunch for the upper income, (instead), the savvy appliance dealers will (initially) inexpensively A/B split test the following two marketing approaches.
Entrepreneur Get Your Small Business And Or Service Connected To As Many Non Directly Competing Local Vendors As You Possibly Can!
1.) Potential marketing approach # one: First, the appliance dealer will approach one of the most popular, local Mom & pop style restaurant owners, and propose the following.
The restaurant owner, will place a huge sign near their front door, and if by chance, they also happen to have (either) an opt in email, and or a mobile marketing subscriber base, they will alert their subscribers of the following information.
Any two customers, 18 and over, can purchase any desert they want, up to ten per table, for just one dollar each! In fact, when they purchase a special laminated two sided index card, (provided by) the restaurant owner, the card is annually renewable for just $5 dollars.
And it entitles them to buy up to ten deserts per table, for just one dollar each, provided there are at least two adults 18 and over, at the table.
On side (B.) of the laminated index card, the customer is made aware, because they are a valued customer of blank’s restaurant, they are automatically entitled to 20% off any purchase they make at the appliance retailer store!
Your Proven Lead Generation Strategies And Or tactics Will Definitely Help Lower Your Upfront Out Of Pocket Cost!
But they automatically save an additional 10%, every time they bring a brand new, potential first time customer with them, whose 18 and over.And one day a year, preferably (on their birthday and or wedding anniversary), if this applies, they can purchase any one item, up to $2,000 dollars, and save 75% (or X% )off the normal retail price!
Provided, they are still an active opt in email and or mobile subscriber of the appliance dealer!
Otherwise, they only save 15% off on their birthday! And the way the appliance keeps tabs is, they hole punch the customers laminated card, which signals to the appliance dealer and their staff, their customer has received their one or two day extra savings for the year!
Effective Lead Generation Strategies Donn’t Have To Be Complicated Just Effective!
2.) Potential marketing approach #two: The other approach, the savvy appliance dealer will inexpensively test, is the “Free Lunch Fridays” offer!(Important note: The actual day, will depend on, which particular day of the week, is the traditionally slowest day of the week
Here’s how this particular marketing strategy will work. Every “Friday” (or whichever) day it turns out to be, between 11:30 and 3 pm, every customer that brings at least one other adult 18 and over with them, their names (and a verifiable phone number), automatically go into a free drawing, and one of them will be contacted, the next day, to inform them, their next lunch or dinner, of equal amount, is on the house!
In other words, if their party spent a grand total of $43 dollars,(or X), they automatically receive a credit for that same amount, on their next visit, and they have 30 days, to come in and redeem their winning coupon!
Your Proven Lead Generation Strategies And Or Tactics Can Help Boost Your And Other Local Non Directly Competing Vendors Long Term Profits As Well!
And of course, any unpaid balance over the amount they spent, they pay in cash and or credit card etc.In reality, the appliance dealer simply reimburses the restaurant owner, each Friday, for the winners cost.
And in return, the appliance dealer (or their staff) hands each entrant, a laminated two sided index card. Side (A.) informs the customer, for their next year, they can automatically save 20% off their entire bill every time they bring a guest 18 and over!
And side (B.) informs them, they automatically save 20% ( or X%) off any purchase from the appliance retailer plus an additional 10%, each time they bring a potential first customer with them, whose 18 and over!
And the laminated cards, are renewable annually, for just X.And of course, in order for the customers to be eligible for the appliance dealers savings, they have to remain active opt in email and or mobile marketing subscribers!
It’s just an incredibly inexpensive way for the extremely savvy appliance retailer to lead generate! Don’t you agree?
Your Small Business Can Definitely Take A Giant Leap Towards Increasing Your Market Share!
And that’s just a small sample, of how some of today’s savviest small business owners, and or service providers, systematically generate big profits, simply by giving away free lunch!Any questions?Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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