Who Says Promoting Events Using Local Professionals With Major Influence Can’t Be Or Become Extremely Profitable? Part Two
Entrepreneur hopefully after initially reading an re-reading part one of this ongoing series. You now have a much deeper understanding and deeper appreciation of how you or your major competitors can leverage promoting events utilizing local professionals who have a reasonable amount of influence.
Both among their professional and personal inner circles. And consistently do so for literally pennies on the dollar. Plus you or your major competitors will systematically leverage these one time (primarily) summer time events. To consistently generate a ton of positive, viral word of mouth and mouse buzz.
For literally pennies on the dollar. and best believe a certain percentage of the locals who attend these in essence promotional events. They’ll be constantly texting their besties, current and past co-workers.
They’ll also be constantly posting pictures and videos all over their social media accounts. And bragging to their current, past and future neighbors too. Can your current PPC (Pay Per Click) ad campaign consistently generate this type of positive long term buzz?
From a one time investment per local professional. I’m guessing probably not. Wanna change that?
Who Else Wants To Know How To Promote Events Which Can Lead To Some Major Profit Producing Opportunities?
So quickly picking up where part one left off. You or your -non franchised- major retail appliance store competitors. Decided to stop wasting anywhere from $40,000 – $75,000 dollars a month. Or more on those outrageously expensive, dismally performing local billboard ad campaigns.
(Which for some odd reason(s0 far too many retailers love wasting a fortune on.) Anyway, as a potential alternative promotional strategy. You or your major competitors start pro-actively targeting local professionals.
And you’re using these local events. Which you sponsor 90-100% of the typically front end cost. So the professionals gladly invite other local influential professionals to their glorified house party.
Primarily during the hot summer months. This way you or your major competitors can spring for the barbecue, burgers and hot dogs etc. Plus to take things to the very next level or two.
(Entrepreneur get this.) Because at least some of the women in attendance will probably have kids under age twelve. You also hire an extremely popular local magician. At no additional cost to the professional whatsoever.)
And before and immediately after their performance. Primarily for all the parents with young kids under a certain age. The magician will have all the interested parents or interested grand parents who are in attendance of this event.
Which is either being hosted at the professionals house or in an extremely popular local park. They can simply print their first and last name on an index card.
And drop their cards in a hat. Then at the end of their performance. They will allow one of the ladies in attendance to put on a blindfold. And reach into the hat and pull out the 1st grand prize winner.
Once You Or Your Major Competitors Start The Marketing ball Rolling In The Right Direction! (You’ll Be Extremely Hard Pressed To Stop It!)
Every one will have 30-60 days to either go to the magicians website. (If they even have one.) Or they can go to the magicians free or paid calendar and book their event. And as long as they do so before the 30-60 or X day window given expires.
They automatically save more than the general public does. And you know some of the parents in attendance will definitely leap at the chance to hire the magician right on the spot for one or more of their kids upcoming birthday party, correct?
And the 1st grand prize winner chosen wins a state of the art top performance. Which usually retails for X. So you can well imagine “how” much constant bragging they’ll be doing to their besties, current, future and past neighbors. And their current, past and future co-workers, right?
You throw in some of their current or future in-laws and hopefully your creative marketing eyes have been opened a little wider, correct?
So they’ll be some serious pressure placed on them to invite certain people, right? As they’re bragging both on and off of social media and constantly spreading the word.
You or your major competitors will also have an ongoing JV (Joint Venture) revenue sharing arrangement with the local magicians you hire. Every time they give a show. They will also pass out some of your best market tested, extremely time sensitive gift certificates.
Side (A.) will invite the recipients to join your opt in email list. This way they enter a free drawing. For their chance to win a state of the art. Home deluxe entertainment system. Which typically retails for at least $5,000 or X amount of dollars. (Truth told their actual hard cost is only $2,500 dollars or half of the suggested retail price.)
With Th Right Customized Ethical Bribes! (You Or Your Major Competitors Can Systematically And Relatively Inexpensively Grow Or Scale Your Business Or Service Exponentially!)
Of course it goes without saying entrepreneur. You or your major competitors will hook the magician and all of their current or future employees, associates or current or future vendors. As long as they join and remain active subscribers your opt in email list,
They get grandfathered in for a bare bones minimum of lifetime savings of X. (Whatever these savings percentages are. They are more than the general public or non subscribers receive.
But specifically. The local magician(s) get to purchase a state of the art 65-75 inch flat screen TV. A state of the art tablet as well as $400 or X dollars worth of movies currently in stock. And they only pay your actual hard cost.
These totally unexpected goodies should definitely propel a ton of positive word of mouth and mouse on the magicians part, correct? Plus you or your major competitors will gladly pay them $50 dollars for every lead converts into a paying customer.
And the moment they generate at least twenty or X number of paying customers. They automatically start receiving a maximum of $150 dollars per lead. And every month they generate at least 15 or X number of first time customers for you.
You’ll gladly reimburse this for the free performance they give away as an incentive for the attendees entering their free drawing. No way their current marketing/promotional efforts can begin to compete with this proven approach. Don’t you agree?
Going forward can you now better appreciate how promoting events using various professionals with reasonable influence. Can be or ultimately become extremely lucrative. You so got that right. (So “what” the heck are you waiting for? Get after it already.)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave
me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to
to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
