Who Says Promoting Events Using Local Professionals With Major Influence Can’t Be Or Become Extremely Profitable?

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Who Says Promoting Events Using Local Professionals With Major Influence Can’t Be Or Become Extremely Profitable?

What do you think will happen both in the short and long term if you or your major competitors use local professionals with a fair amount of influence for promoting events at their home or a popular local park?

Do you think certain lawyers, dentists, chiropractors or CPA’s or CFP’s with enough local clout. Could they host a local barbecue where they invite their closest relatives, their besties, current and past employees and or current or past associates.

And possibly some of their past or current vendors. (The ones they have really good relationships with.) And obviously some of their current or past neighbors and or in-laws.

Would this be enough of a diverse group for you or your major competitors, who own non franchised retail appliance stores to not only a respectable profit on the initial front end. But even more on the long term back end of your repeat sales funnel?

Because you know at least some of those in attendance will be constantly texting and posting some really cool pics and video footage of the event all over social media, correct?

Entrepreneur What The Heck Do You Mean You Didn’t Know Certain Types Of House Parties Can Be Or Quickly Become Incredibly Lucrative?

So in order to properly set the entire potentially profitable front and back end marketing stage. Imagine your non franchised retail appliance center. At least inexpensively testing the following low hanging fruit marketing strategies and tactics. First you’ll place some extremely large signs in your store.

Large enough music legend Stevie Wonder couldn’t miss. And these will be placed out on two or X number of your traditionally slowest days of the month. Or slowest seasons of the year.

You’ll basically promote local professionals day. (say what?) Basically any local professionals who spend at least $1,000 or X amount of dollars. And join and remain an active opt in email subscriber of you or your major competitors. They automatically, (and by extension!) so does their current and future staff members who also join and remain active opt in email subscribers.

They qualify for some really cool bonus savings. The longer they remain on your list. The more ethical bribes they receive. Which the general public doesn’t.

You will sponsor (meaning) 90-100% sponsor an over the top summer barbecue event at either their primary residence. Or if need be you can have in hosted outside at a popular local park. This way the professional can invite a ton of their best VIP customers as well.

You’ll see “why” you or your major competitors are more than willing to foot 90-100% of the cost in order to host/sponsor these types of events for different local professionals.

Who most certainly have some major influence and clout within their respective local communities. (Among both their professional and personal inner circles.)

So Why Not Leverage To The Hilt The Professionals Personal And Professional Inner Circle For Literally Pennies On The Dollar?

Consider the following marketing/promotional proposition. Yo or your major competitors could initially propose to the professionals. (Or anyone else who inquires about the offer on the signs in your store.

Which are primarily targeting the local professionals who work in the immediate area. (And remember entrepreneur the person making the inquire may be an employee or respected colleague of the professional.)

Anyway, strictly for hypothetical marketing illustration purposes only. You make the professional aware. provided they spend at least $1,000 or X dollars total.

You will gladly allow them to in essence temporarily rent (for basically one day.) A state of the art, top of the line barbecue grill. (Yea the one with all of the fancy bells and whistles.)

Since You Know At Least Some Of The Professionals Will Definitely Be Hosting Summer Barbecues! (Why Not Strategically Leverage These Types Of Events To The Hilt?)

If they purchased it outright. They would easily be spending anywhere from $3,000- $5,500 dollars or more. Before any potential discounts are considered.

Here’ “what” you or your major competitors are proposing. as long as the professional (and possibly some of their key staff or family members agree) to pass out and date ten or X days out. Some of your best, extremely time sensitive gift certificates.

To both the people at the barbecue. And any one else they wish to. As long as the professional generates at least 20 or X number of first time customers before the hand written expiration date expires.

They can keep the grill going forward. As your free ‘thank you” gift to them. This way you know from now on. They will constantly be bragging like crazy. Both on and off of social media, correct? (You got that right.)

You’ll also provide them with at least $300 or X amount of dollars of grocery store gift certificates. This way they can load up on meat for burgers and hot dogs.

And while you’re at it entrepreneur. You’ll also throw in $200 dollars worth of barbecue from one of the areas most popular barbecue grills. Of course you’ll get the barbecue at actual hard cost.

Because you will have previously hooked up the barbecue pit owners, and their current and future employees. With grandfathered in, annually renewable, two sided laminated discount cards. Where they can save X% off any order over X. And a slightly less savings, (still better than the general public gets.) Whenever they spend less than X.

This way they too always have reasons to constantly brag both on and off of social media. But this party is just getting started. Coming up very shortly in part two. You or your major competitors will “discover” how to strategically use promoting events using local professionals with influence.

And take it to a whole other level or two. For literally pennies on the dollar, okay?

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