Who Else Wants To Know How Some Savvy Small Business Owners Recession Proof Their Businesses!Part Two
So ladies & gentlemen, did you happen to notice in part one of this ongoing series, about “how” some of today’s savviest small business owners, and or service providers, actually save a ton of money, simply by learning “how to” effectively promote/market their products and or services.
Without having to constantly rely on the outrageously expensive exposure, that comes from using the-run of the mill- traditional advertising mediums.
Because while it’s definitely true, you can always to turn to traditional, local radio & TV and PPC (Pay Per Click) ads for instant exposure.
(Even though) those traditional mediums definitely come with a rather hefty price tag and considerable learning curve. Don’t you agree? 😀
And of course, while your busy running your never ending barrage of -not exactly cheap- and mildly effective at best,glitzy image ads, guess what?
Your better financed, big buck major competitors, are spending even more money, which is just adding to the market place clutter!Right?
That’s why a much needed change of promotional strategies, and or marketing tactics, is definitely in need of order.Would you not agree?
Who Else Wants To Discover How To Strategically Go About Recession Proofing Your Small Business And Or Service Just Like The Ultimate Insiders Do?
As you recall from part one, this extremely marketing savvy, (single location) retail furniture outlet, joined (both) their local chamber of commerce, and (at least) two of the most active, real estate investment club organizations in their immediate area, (that they could find!)
That way, it would be far easier to network and ultimately joint venture, with some of the areas most successful commercial and residential real estate brokers.
As well as other real estate industry related professionals such as, title companies, attorneys and or bankers and credit union presidents etc.
Really Effective Lead Generation Strategies And Or Tactics Help You Be In Far More Places For A Whole Lot Less Money And Or Effort!
Plus, by joining a few of the areas most active real estate investment clubs, would also give them a real leg up on meeting, (and or) being personally introduced to some of the areas most successful commercial real estate developers/owners and or brokers etc.
And as fate would have it, that’s exactly “how” they ended up offering a prominent husband & wife, commercial real estate development team, $14,000 dollars worth of high end furniture for their home, but sold it to them, for their actual hard cost of just over $7,200 dollars!
Successful Entrepreneurs Tend To Leverage Mini Opportunities Into Mega Ones!
Also, as part of their joint venture arrangement with these successful-local- commercial real estate owners, that currently control twenty well maintained, prime pieces of commercial real estate, spread throughout various locations in the city.
And you made your offer to strategically lower the price of the furniture you sold them, contingent upon whether or not, you could offer your free drawing to their tenants in at least one of their buildings.
So in other words, the closer they wanted their actual price to be, to your actual hard cost, the more flexible they needed to be, in terms of letting you piggyback one of your best marketed tested offers, inside their monthly mailings, to the tenants in one of their commercial structures.
Let’s play with some hypothetical numbers, strictly to help crystallize these “battlefield tested” marketing concepts.
How And Why The Right Small Business Marketing Strategies And Or Tactics Can And Will Make A Whole Lot Of Difference!
Let’s suppose the commercial structure, the owners agree to let you initially piggyback one of your best market tested offers to their tenants, currently has 75 separate commercial units.(In other words, 75 separate local businesses and or service providers, are located in each unit.)
And lets say, (just to keep the math) really simple, the average tenant/business owner has ten employees each. Which means, there are a total of 750 employees /potential customers in this one unit alone!(75 units x 10 employees per unit = 750 total potential customers.)
Small Business Doesn’t Necessarily Have To Mean Small Profit Margins!
Here’s the first non conventional (power list building) strategy you’ll test. Your (extremely) low cost piggyback insert mailing, will offer (both) the owners, and their employees, the opportunity to enter your wildly popular free drawing, for a chance to win a $10,000 dollar furnishing makeover!
And the grand prize winner, gets a combination of a Master Bedroom and Living room set! With a suggested retail value of $10,000 dollars, while your actual hard cost, are really closer to $4,800 dollars!
Let’ s say for whatever reasons, on your initial piggyback mailing offer.
Only 60% of those that receive your initial “time sensitive” free drawing offer, actually bother to join your VIP opt in email/mobile marketing list. Which means, you still inexpensively added an additional 450 brand new opt in email subscribers to your list.(750 x .60% = 450)
This Is How Some Of Your Very Best Market Tested Offers Eventually Lead To Multiple Streams Of Income!
And after you choose your eventual grand prize winner, guess what? That means you still have 449 eager runner ups,on your opt in email/text message list do you not? 😀
So you will immediately send them a series of follow up, pre -written sequential email (and or) text messages, offering them an extremely time sensitive offer of X.
Say 30% off their very first purchase, with absolutely no minimum purchase requirement necessary!Plus, if they bring anyone 18 and over to your store with them, they’ll automatically receive an additional 15% of their final bill!
Your Small Business Can Literally Leap To The Front Of The Pack With The Right Marketing Tactics And Or Strategies In Place! (Don’t You Agree?)
So get this, (unbeknownst) to the first twenty five tenants, that redeem their extremely “time sensitive” 40% off discount coupon, that also brings a brand new, potential first time customer with them, that’s 18 and over.
Because your furniture store (and or) retail company X, (meaning) these low cost, high powered, non conventional marketing strategies, will work for practically, any profit seeking retailer.
Since you typically have gross markup-profit- margins of 200 to as high as 600% on certain selective items.
You can easily afford to dramatically crank up (both) your positive word of mouth & mouse, by supplying the first twenty five of the commercial property owners tenants, that bring a potential brand new first time customer with them, $100 dollars in gas coupons.
Are Your Current Small Business Marketing Strategies Or Tactics Consistently Generating This Type Of Long Term Word Of Mouth Or Mouse Buzz!
Plus their choice of a $50 dollar gift certificate, to one of the top major grocery store chains in the area!
And the next twenty tenants of that particular building, that bring a guest (18) and over with them, they get half of both of the above previously mentioned!
But entrepreneur, here’s the real point, (that’s not to be missed!) These 100 hundred individuals, 50 of the commercial owners tenants, and their guest, are now walking and talking billboards for your furniture business,pretty much from now on, are they not? 😀
And before and after they get back to work, (on average) “how” many different people do you suppose, they will eagerly tell, text, share on their various social media sites, not only the totally unexpected free goodies they received.
Are Your Current Small Business Marketing Strategies And Or Tactics Working This Hard To Build You Audience Or Not!
But also share, (more like brag about) the fabulous deal they just got when they purchased X, and saved 50% off the retail price, while doing so! 😀
Plus, going forward, you know they’ll bring it up somehow, whenever adult guest, (meaning) extremely close friends, relatives and or associates visit their house, and or apartment!Right? You’d better hurry up and know it!
In part three, we’ll definitely continue our “deep dive!” But for now, (entrepreneur) hopefully, it’s starting to become even more obvious, how some of today’s savviest small business owners, and or service providers, systematically go about recession proofing their businesses and or services!
Would you not agree? Great! See you in part three! Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will
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And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
