Who Else Wants To Know How Some Savvy Small Business Owners Recession Proof Their Businesses!Part Four
Ladies & gentlemen, with this being the fourth installment, in this ongoing series, are you starting to fully realize and appreciate, “how” some of today’s savviest small business owners and or service providers, effectively promote/market their businesses and or services.
And by pass the typical dark side, of any (so called) prolonged recession?
Because as you can clearly see to this point, it’s definitely not a matter of “if” they are some extremely viable, low cost, high impact, creative marketing strategies and or tactics, readily available to them, correct?
It’s more a matter of simply discovering, an initial hand full, to start inexpensively testing and tweaking.
Because for sure, not every non traditional marketing tactic, (A.) Is right for you and your specific business, product and or service! Correct?
(B.) You’ll definitely need to initially implement (test) any given strategy, just so you can discover where, (if ) any, potentially profitable marketing sweet spots actually exist!
Because (if and once) you do entrepreneur, you have just discovered the keys to the long term profits vault!
Don’t you agree? So with that as our initial back drop for installment number four, let’s dive in shall we? Because, I think you’re going to find what lies ahead, quite interesting!
So Just Because There’s A So Called Nagging Recession Is That Any Reason Not To Continually Grow Your Business?
Entrepreneur, in order to really attempt to hit it out of the park, (metaphorically speaking) of course!
Let’s quickly dive in! As you recall in part three, the first 50 ladies (or X) number of ladies, that physically came to the furniture retailers store, in order to redeem their extremely “time sensitive” VIP new customer only discount coupons.
They also automatically receive, (don’t forget) a cool 40% (or X% off) their very first purchase, plus receive an additional 10% off, provided they bring any potential new first customer with them, whose 18 and over.
Stop Treating Your Small Business And Or Service Like It’s Simply The Role Of the Dice!
And while (arguably) that particular “battlefield tested” strategy, may or may not be standard operating procedure, clearly, this next leg in your ongoing marketing arsenal, is not.
About a week to ten days, after these ladies have returned to work, somewhere inside the (husband & wife) teams, commercial building, that currently houses 75 local small business owners and or service providers.
Isn’t It Odd How Some Of Your Most Effective Small Business Marketing Tips Have Absolutely Nothing To Do With The Actual Size Of Your Business And Or Service!
Now it’s time for the (truly) fun and potentially profitable stuff! So picture this (why don’t cha!)
About a week to ten days, after these first 50 ladies, have received there really cool ethical bribes, a local courier comes inside their place of business, and approaches the secretary (and or) front desk employee/associate etc.
And (on their first trip inside) they’re carrying an extremely noticeable, (giant) seven foot teddy bear, and (what looks like) a tasty box of gourmet chocolates! 😀
And they ask specifically for one of the females, that it turns out, is part of the first 50 club! And after she’s paged, the courier also retrieves (on their second trip in!) a dozen roses!
Does Your Small Business And Or Service rely Heavily On Outrageously Expensive Ad Campaigns And Or Positive Word Of Mouth And Mouse!
Now (entrepreneur) here’s the proverbial, $64,000 dollar question? Before this female employee can return to her work station, “how” many co-workers, in laws, spouses, live in significant others, relatives, closest girlfriends, and anyone else she can possibly think of!
Plus, don’t forget, during her two periodic breaks, and lunch, she’ll do her full fledged social media onslaught as well!Correct? 😀
She”ll constantly post on Instagram, Facebook, (possibly)send a tweet or two, plus immediately contact other women she knows, that work for other companies inside the same, 75 unit commercial structure, will she not?
Who Says Your Small Business And Or Service Has To Settle For Mediocre Return On Investment!
And don’t forget where she regularly gets her hair or nails done!
And of course after she gets home and gets everything in order there.
Then she can make a full frontal, positive word of mouth & mouse blitz!And now that you’re (hopefully) at least semi warmed up, let’s do a deep dive!Shall we? Because entrepreneur, we’re really not to the good part just yet! 😀
Effective Entrepreneurship Is Always One Or Two Proven Marketing Strategies Waiting To Happen!
Think (long and hard) about this next potential key to your long term marketing vault! When those local couriers initially show up at each business/service within this one 75 unit commercial structure, (on average) which main employee do you think greeted and assisted them to to find these 50 specific females?
Ladies & gentlemen, if you were savvy enough to guess the secretaries/office manager, big congrats, because you are absolutely correct!
And here’s “why” they are so key to your long term marketing strategy, of mining this potential goldmine of previously untapped marketing possibilities!
Those secretaries, just like those “First 50 Women” club members, have an incredible, (local) personal & professional network as well!Do they not?(Abso-freaking- lutely!)
Is Your Small Business And Or Service Truly Ready For Some Explosive Upside Growth!
So, that’s “why” this extremely savvy furniture retailer, (and or) extremely savvy retailer X), will gladly do the following three things!
1.) First:Right out of the gate! The extremely savvy furniture retailer is going to send all 75 separate secretaries/female office managers in this one commercial structure, a dozen roses, a box of gourmet chocolates, and (drum roll please!) their very own seven foot teddy bear, to be delivered by local courier, on (you guessed it!) “National Secretaries Day!”
(And the extremely savvy furniture concern, will leave it up to each individual secretary, to work their viral word of mouth & mouse magic!)
2.) Second: Next, on “Valentines Day”, those same 75 secretaries/ office managers, (and or) whomever currently occupies those positions at the time, will also receive a dozen roses and a $25 dollar gift certificate to one of the local, popular grocery store chains of their choice, and a $20 dollar gas coupon to boot!
Doesn’t Creating Positive Word Of Mouth And Mouse Seem Like A Reasonable Small Business Marketing Strategy!
Again, entrepreneur, where (or better yet) “how” else can this savvy furniture concern, (and or savvy retailer X),consistently generate, this type of powerful, potentially profitable word of mouth & mouse buzz, for such a relatively low up front, out of pocket cost!
Because outrageously expensive, local radio, TV and or full page Sunday newspaper ads, simply won’t get it done!Not to this degree, anyway!
3.) Third: Now because, this last part of your long marketing strategy, is so crucial, the bulk of it, will need to be completely laid out in part five!But here’s the really short (wet your pallet) version!
So Why Doesn’t Your Cash Starved Small Business And Or Service Have A Viable Recession Proof System Currently In Place?
Each of those 75 (highly influential) social butterfly secretaries/female office managers, will be given, twenty extremely “time sensitive” VIP new customer only gift certificates, to give away asap!
Entrepreneur, you’ll simply have to read the fifth installment of this ongoing series, to discover the rest!
But for now, hopefully it’s becoming more and more, crystal clear, as to “how” some of today’s savviest, small business owners, and or service providers, systematically go about recession proofing their businesses, and or services!Correct!Great! See you in just a little bit in part five!
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will
help you increase your profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
