Who Else Wants To Know How Some Savvy Small Business Owners Recession Proof Their Businesses!
(And “How” You Can Do It Too!)
Okay, so since you are an extremely savvy small business owner, and or service provider, evidenced by the fact you’re investing your irreplaceable time to read this blog in general and this specific post in particular.
Who isn’t up for discovering some “battlefield tested”, low cost ways of recession proofing your business, and or service?
That sounds totally reasonable, does it not? However, before we dive head long into this (slightly) outside of mainstream marketing thinking.
We need to be clear and on the same page.No one (myself) included is suggesting, you or I can literally prevent, any type of recession, and or slow down one within your local economy, and or industry as a whole.
No way!Forget about it! Instead, the ultimate purpose of this particular series, is to stimulate your creative marketing instincts, so that you begin to recognize (a whole lot) sooner, the tons of untapped marketing possibilities, that are always present, especially during any so called, temporary, and or prolonged recession of any kind!
And by learning “how to” systematically leverage these inevitable (business cycle) situations, you (and I) can and have just taken a giant step towards, recession proofing your business and or service! Are you ready?
So How Do Some Of Today’s Savviest Small Business Owners And Or Service Providers Consistently Go About Recession Proofing Their Businesses?
(And “How” Can You And I Do It Too!)
Okay here we go, but remember, for the record!Ladies & gentlemen, there are no “magic pill” solutions to be swallowed here!
So (just to re-state it for the record.) You nor I, are entertaining the idea (fantasy) that through some herculean effort of our own, we’re gonna somehow, “magically” make normal downturns in the regular economy, otherwise (more) affectionately referred to as a (mild to severe) recession of some kind.
We can’t, (under) any circumstances, make them go away!However, just like general prices, on various, basic necessity goods and or services, tend to take a temporary dip, during these inevitable downturns.
The immediate flip side is, literally tons of previously untapped, marketing possibilities, and or untapped marketing opportunities, sit in wait, for your creative marketing mind to become aware of them!
Extremely Savvy Entrepreneurs Leverage Any Given Situation! (Any That Includes Leveraging Their Opportunities During Temporary Recessions!)
Watch “how” this particular train of thought pans out. Let’s take a local, (extremely) marketing savvy, (single location),(for the time being) Mom & Pop, family run, retail furniture outlet.
And the owners, a dynamic, husband & wife (dynamic duo team), if you will.
They’re constantly looking for, some relatively low cost, non conventional ways, techniques, and or marketing strategies.
In order to pro-actively market/promote, and systematically grow their business, without having (to) both resort and rely on some of the more traditional, and outrageously expensive methods!
Are You Finally Ready To Discover How To Really Make Your Small Business Marketing Dollars Work Harder For You Than You Work For Them!
You know, the usual suspects of, spending a perpetual fortune, every month,on various prime time (local) radio and or TV spots.
And the always outrageously expensive, major (local) half and full page Sunday display ads etc!Those are always fun to look forward to! Right?
Of course, to some degree or the other, they’ll always dispense a certain percentage of their monthly ad/marketing/promotion budget to these at times, lackluster methods!
But that certainly won’t prevent them, from constantly searching and testing, other less conventional, potential marketing methods as well!
Some Of Your Very Best Small Business Marketing Ideas Can Actually Turn Out To Be Some Of Your Most Profitable Pieces Of Inspiration!
Case in point; two of the mandatory ongoing investments, this furniture business will make, are annual dues investments, in memberships in (both) their local chamber of commerce, (and or) something similar within their specific location.
And the other, is in joining one of the most active real estate investments clubs, that (hopefully) meets at least once a month.
Their obvious, immediate interest in becoming active in their local chamber of commerce, is so they can actively seek out some potential, non competitive joint venture partners.
And their main reason for becoming an extremely pro-active member within, one of the more active, local real estate investment clubs, is so they can accomplish two primary goals.
A.) Their first primary mission, is to locate at least three of the top, commercial and residential real estate brokers, in their immediate area!
B.) And their second most pressing goal, is to find,(or preferably) be personally introduced, to at least three or five of the top commercial real estate owners/developers in the their immediate community.And here’s why?
True Entrepreneurship Gets Easier As You Gradually Increase Your Natural Creativity!
Here’s “what” you’re going to propose to these high earning seven & eight figure a year, local commercial real estate owners!
You’d like to offer them the opportunity, to refurnish (both) their primary residence and their main home office.
And you’ll gladly let them purchase up to (say) $20,000 dollars (or X) dollars worth of your absolute best furnishings, at your actual cost, (plus) any and all applicable taxes and or fees etc!So what?
And “why” in the world, are you so eager to sell some of your best, (translated) most popular (home) and commercial furnishings, to a group of individuals, that clearly can afford to pay top retail price for it!And (at best) only hope to break even on the initial front end of your sales funnel!That’s totally nuts, right? 😀
So Who Else Definitely Wants T Put Their Lead Generation Strategies And Or Tactics On Marketing Steroids!
Entrepreneur, “who” do you think, highly influential-local-men & women, (that earn a ton of money) socialize with on the regular? Right!
And when these other high seven & eight figure a year earners, (from all other) types of industries and or professions etc; get wind of the fact, that old John & Darcy just purchased this stunning, “Master Bedroom and living room” set, that normally retails for $14,500 big ones!(Or X!)
But somehow, old John, (or Darcy) was skillfully able to acquire, (negotiate) it all for just $7,200 dollars in cash!(Or X!)
What pray tell, do you think they’ll want to do? Especially when these other guys are sitting there, with their wives, and or live in significant other/ girlfriends/companions etc! 😀
Can And Will Your Small Business Perpetually Benefit From This Type Of Long Term Word Of Mouth Or Mouse Buzz!
Ladies & gentlemen, you so got that right!Now because we’re jut getting warmed up!In part two, we’ll delve even deeper!Okay?
But for now, is it starting to sink in, “how” some of today’s, savviest small business owners, and or service providers, systematically go about recession proofing their businesses, and or services!Good!See you in just a bit, in part two! Until then…Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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