When It Comes To Leveraging Your Various Marketing Assets!

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When It Comes To Leveraging Your Various Marketing Assets!

  (Entrepreneur You Definitely Have More Of Them Readily Available To You Than You Currently Realize!)

What do you consider some of your most valuable marketing assets or resources? And are they all tangible in nature? Meaning if it doesn’t immediately show up on your balance sheet does it still exist as far as you’re concerned?

I sincerely hope so because believe it or not some of your most valuable assets or resources may not be something you or your major competitors can point to on your balance sheet.

Say for example when your ideal customers constantly refers you or your major competitors brand new first time customers or potentially valuable connections or contacts.

Where would or do you list this extremely valuable process on your balance sheets? Because it’s definitely adding to your gross bottom line figures is it not? Absolutely, yet in spite of this you’re not officially acknowledging it correctly are you? But what if you could still consistently benefit from the increase in new and ongoing business without all the usual hoopla.

Entrepreneur would you at least wanna to “discover” how?

So Who Else Wants To Know How To Increase Referrals For Literally Pennies On The Dollar?

Imagine your typical Mom & pop, single location, non franchised bakery store business. You know the type which sells some of the best pastries in your immediate area. And you absolutely loved when your mom or dad would take you there on Saturday mornings and get those great tasting whatever?

Now you’re all grown up and possibly have a kid or kids of your own and you and they love the place as well. So imagine what starts to happen when at least twice a week the from 6 am to 3pm every customer who spends at least $15 or X number of dollars.

They automatically get to purchase any two Xtra large plastic “Big Gulp” beverages of their choice. But instead of paying the usual retail rate of $5.79 or X per cup they only pay two dollars each.

Which means your regular customers are now routinely saving $3.79 per cup and let’s say they typically drop in at least three times per week. So over an entire (one year) 52 week period.

They average saving $3.79 three times per week for 52 weeks a year. Say what? These potential savings definitely add up do they not? You so got that right. ( $3.79 x 3 x 52 weeks per year = $591.24 dollars.)

Sometimes A Little Strategic Savings On The Initial Front End Equals A Ton of Gross Profits On The Back End!)

And let’s also say an extremely marketing savvy single location, non franchised retail appliance center owner is the the real financial muscle behind this particular lead generating strategy. Say what? How you so skeptically ask? You see the extremely marketing savvy retail appliance center owner(s) would much rather invest three plus dollars per lead.

As opposed to constantly spending, (more like wasting!) outrageous sums of money on dismally performing, prime time local radio, local prime time TV or local prime time radio ads etc.

Each local customer who spends over X also gets to reach into your stores incredibly popular “grab bag.” And since the retail appliance center is the exclusive sponsor of the two Xtra Large plastic “Big Gulp” cup promotion.

Your customers pull out an extremely time sensitive, two sided gift certificate for the retail appliance center. Side (A.) invites the recipient to enter the appliance centers extremely popular monthly free drawing. (By joining their opt in email list.)For their chance to win a $5,000 or X thousand dollar deluxe home entertainment center.

The truth told this particular item which is being sold on a “closeout’ price has an actual hard cost of $2,500 dollars or less. And side (B.) invites the recipient to come to the retailers store before the ten or X day expiration date window expires.

If they come alone they save just 10% off up to $150 dollars. However, simply for dragging a friend whose at least 18 before the hand written expiration date expires. They automatically save up to 40% up to $1,500 dollars. (The more they spend the higher their savings on an upward progressive sliding scale.)

You Can And Definitely Should Ethically Bribe Your Best Customers As Often As Possible!

You know an incredibly simple marketing strategy such as that will definitely get the locals talking both on and off of social media, correct? You better believe it.

Plus when the extremely marketing savvy retailers let’s every current and future employee of your bakery business buy a state of the art tablet (or the appliance of their choice!), which would typically retail for $750 dollars. But since they only pay your actual hard cost of just $325 dollars or X.

You know they’ll be constantly bragging both on and off of social media, right? So the owner or one of their most loyal long term employees can do 3 – 7 minute Facebook Lives once or twice a week on your slowest days inviting your local followers to come into your bakery.

And if nothing else, they spend over X amount of dollars and they get to reach into your rapidly becoming popular “grab bag.” And get an extremely time sensitive gift certificate to the retail appliance center.

And you pretty much know the rest, correct? Hopefully you too can now appreciate why you probably have indirect or direct access to more potentially profitable marketing assets than you currently realize or appreciate.

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!

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