So as of right now. Can you name at least three proven ways to increase profits? Which hopefully, don’t cost you a ton of money or resources, in order to consistently implement.
As you recall in part one o this ongoing series. Lots of times, there are literally, tons of previously untapped marketing opportunities or untapped marketing possibilities.
Just waiting to finally be discovered and implemented, by you or your major competitors. Don’t you agree? Some times, it’s just a matter of you developing, or expanding, your current marketing perspective.
Sadly, most aspiring entrepreneurs, place far too much singular focus, on how much or how large their traditional marketing or promotional budget is. When instead, they can usually start with whatever it is.
And simply re-allocate where or how much they invest, in some proven marketing alternatives. As you’re about to discover. So please sit tight.
It’s Really Not About The Size Of Your Current Or Future Marketing Or Promotional Budget!
Case in point. Let’s say your women-s cosmetic distributorship. Which specializes in targeting. Women who consistently earn, high five, six and seven figure annual incomes.
And after running your numbers. You fully realize and appreciate, your ideal female customer, currently has, a total lifetime customer value metric, of somewhere between $350- $6,500 dollars. Give or take, over the next five to ten year period.
On top of the fact. These local ladies of (both) affluence and influence. They have personal and professional inner circles. Which:
A.) Are constantly growing. Are they not? Absolutely.
B.) They’re constantly power networking on a local and regional level. With the current and rapidly up and coming, movers and shakers. So it definitely makes sense, for you or your major competitors, to access their networks. Right? For sure.
With Just A Few Simple Marketing Tweaks Here And There! (And Suddenly Your Lead Generating Efforts Are Starting To Lead To Some Bank Account Filling Geometric Growth!)
Now just a moment. Stop an think about the last time. Something totally unexpected, happened in your personal or professional life.
And it caused you to:
A.) Constantly tell those in both your personal and professional inner circles.Over and over again.
B.) To constantly be sharing some part of your positive, totally unexpected experience, on your social media accounts.
Now that you have this particular event in mind. Consider the following, untapped marketing opportunity. Just waiting to be successfully implemented. By you or your major competitors.
Are You Starting To Appreciate How Wowing Your Customers And Clients Ultimately Leads To More And More Profits!
Picture one of the most popular, upscale bar & grille businesses. In your local area. This is one of the main spots, where the local women of influence and influence frequent.
A typical glass of champagne, easily costs at least $15 dollars a glass. So imagine “what” will start happening, to a percentage of these ladies social media accounts. With they start texting their closest girlfriends. Co- workers and colleagues.
Their sister(s), sister in -laws, neighbors and fellow soccer moms etc. Alerting them to the fact. From 11 pm until 2 pm. Every lady how comes in with s female friend, they both automatically win, two free glasses of extremely high end champagne. On the house! Say what?
First of all. Can you even begin to appreciate, how potentially effective, (not to mention potentially profitable!) And incredibly simple and straight forward. This type of marketing strategy, can be or ultimately become? Say yes!
Are You Ready To Take Your Marketing Or Promotional Strategies To The Very Next Level Or Two?
So these influential and affluent ladies, get back to either their jobs or place of business. And what do yo think, they will want to talk about? Bingo. Of course, (in reality) behind the scenes.
It’s your extremely marketing savvy, women-s cosmetic distributorship. Which is paying for, this expensive, mid level champagne. Which you get on a regular basis, from one of your top, cross promotional partners. Who specialize in all types of exotic beverages.
Which includes, some extremely great tasting, gourmet coffees, exotic teas, lemonades, cocoas, after dinner wines. And lower, mid level and extremely high end champagnes.
And since they have multiple streams of income generating potential, on the back end of their sales funnel. They are more than happy, to sell you, (or your major competitors!), one of their best tasting, mid level bottles of champagne, at their actual hard cost.
And your company in turn. Purchases, (initially anyway), about 25 or X number of bottles, of mid level champagne, at their actual hard cost. When they would normally retail for at least $650 dollars per bottle. Your cost is typically $300 dollars per bottle.
You Steadily Develop Your Marketing Creativity And Watch Your Long Term Profits Grow!
And you eagerly give them to the bar & grill owner(s.) And other established retail business owners or service providers. (Who you’ll learn about shortly, coming up in part three.)
And these local business owners, then strategically give them away, in this particular case. The bar & grille owner(s), give away to free bottles, to every lady (of age!) who enters their establishment, with a female guest, whose at least 18.
And “now” the fun really begins. You’ll discover how and why. Coming up shortly in part three, okay? For now, hopefully your creative marketing juices, are really starting to flow.
As you start to seriously contemplate. Some proven, alternative ways to increase profits.
Don’t Let Your Slightly Tainted Mind Set Prevent Your Business Or Service From Systematically Moving Forward!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters, who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!