Wanna Know Why The Really Successful Brands Market And Promote Like This?
( And Why You Definitely Should Too!)
Right now it definitely doesn’t make sense for you to waste even more money, trying to copy what the really successful brands do. In terms of constantly spending tons of money on outrageously expensive, dismally performing traditional ad campaigns. Right? Agreed.
Let’s face the brutally sobering facts already. The top corporate brands are in the traditional advertising and traditional promotional game for the long haul. Huh? Meaning they’re financially in the position to allocate tons of money on keeping their name and likeness in front of the general public.
So they’ll simply play the advertising waiting game. Where as you and I will quickly be filing for some type of bankruptcy protection. If our ads or promotions don’t quickly start consistently generating some type of front or back end gross profits. Agreed?
So what in the world can or should you systematically do in order to make your efforts pay off? It’s a great question. Turn the page, (but only!) if you’re serious about finally discovering some of the real -non techie-answers….
Who Says Only The Fortune 500 Types Can Create Successful Brand Development Strategies And Tactics?
Case in point. Let’s say you’re the senior marketing director for one of your areas most popular, single location retail furniture outlets. And unlike the vast majority of your major local competitors.
You’ve more than had your feel for those outrageously expensive, dismally performing local billboard ad campaigns. (Thank goodness. And for the record what took you so long?) Anyway. Going forward.
How or what will you allocate your $25,000 dollars a month on now? Huh? And even though it definitely hurts to do so. When you add up your $25,000 dollar a month investment in those dismally performing local billboard ads.
Which virtually nobody or barely anybody pays attention to as they zip past them at 40-50 miles per hour. In just just the last 24 months alone. You’ve invested, (more like wasted!) $600,000 dollars. Say what? ($25,000 per month x 24 months = $600,000 big ones. Ouch!) How long can you afford to keep going down that particular road?
And let’s be brutally honest here. You virtually have very little positive bankable results to show for it. Correct?
Now Is Definitely The Time To Start At Least Inexpensively Testing Some Small Business Marketing Strategies That Really Work!
Here’s what really gets your marketing mind and proven marketing instincts moving in this particular direction. One of your top female sales associates, comes to work simply bubbling with enthusiasm from her recent shopping spree. Huh?
It seems she got an extremely time sensitive special text message alert from a local women-s clothing store she frequents. And she drug a girlfriend with her. And simply for doing so. She got a special “closeout” sell price on a great looking pair of red power pumps she was strutting around in. Plus she also got a ridiculously low price on a great looking leather hand bag.
So she had been steadily calling and texting any and everybody both on and off of social media. Joyously spreading the word. Wouldn’t you? This incredibly simple conversation led to a major marketing break through for you.
Wanna Know Why The Really Successful Brands Market And Promote Like This?
This Proves Successful Brand Development Definitely Doesn’t Have To Be Complicated Or Outrageously Expensive!
Here’s a simple marketing twist you inexpensive A/B split test. In order to quickly discover if it’s worth implementing going forward.
Since you or your major competitors are already run an incredibly popular quarterly free drawing. Where the 1st grand prize winner wins a $5,000master bedroom suite. (With truth told, they’re actually “closeout” sales items.)
So the entire suite actually cost less than half. So for a grand total of $10,000 dollars a year. (Give or take.)Twenty five hundred dollars every 90 days or so. You or your major competitors systematically add about 1,500 brand new opt in email or text message subscribers per quarter to your list.
You or your staff choose the 1st grand prize winner. And immediately alert the other 99% runner ups. For an extremely limited time. Every subscriber who drags a friend with them whose at least 18.
Before the expiration date deadline. They automatically save 40% off up to $1,500 dollars. Which in itself is a pretty good incentive. Don’t you agree? Absolutely.
Which means this next leg in you or your major competitors long term marketing strategy. Definitely helps you hit it out of the park. Your extremely time sensitive email/text message alert.
Informs the first twenty five or X number of female subscribers who drag a semi qualified friend with them. They will also win a free, extremely nice leather purse. Say what? And the typical retail price of this particular designer leather bag is $575 dollars. Say what?
This Is Why You Or Your Major Competitors Have To Invest In Some Proven Methods Of Customer Retention!
Of course you or your major competitors simply purchase these extremely eye catching designer leather purses or extremely time sensitive gift certificates worth X directly from your JV (Joint Venture) women-s clothing and accessories store.
So basically every 90 days or so. Your women-s clothing and accessories store JV partner can look forward to an additional 25 or X number of local women strutting around enthusiastically showcasing their designer leather purses.
And since each female recipient -on average- knows at least 25 other local women. From literally all walks of life and income earning levels. Every 90 days or so. These 25 or X number of local ladies tell constantly brag and mention to practically any one within earshot. So 25 quickly turns into at least 625. Huh? (25 x 25 = 675 exposures.)
And 625 per quarter now equals a minimum of 2,500 new exposures per year. 2,500 per quarter x 4 quarters = a grand total of 10,000. And typically at least 30% of those additional free exposures will ultimately lead to brand new first time customers. And since their average spend is usually $350 dollars.
This equals $1,50, 000, 000 dollars. In gross front in profits to the women-s clothing and accessory store. Which is “why” they’re more than eager to sell those designer leather purses at or near their actual hard cost.
Consistently Take These Proven Steps To Increase Customer Loyalty!
And remember these local ladies will also be revealing where they originally got these extremely eye catching designer leather purses. Long after those outrageously expensive, dismally performing prime time local radio and TV ads fade from the general publics immediate train of thought.
Guess what? These local ladies will still be enthusiastically sharing stories about your marketing generosity. And you or your major competitors, will continuously benefit from the viral word of mouth and mouse buzz. Can you live with that? Great.
Coming up shortly in part two. You or your major competitors will discover “how’ you strategically tie these proven marketing strategies and tactics to at least three others. In order to systematically scale your business or service.
Are you finally starting to appreciate why some of the really successful brands market and promote like this?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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