Wanna Know How To Make Your Lead Generation Strategies Extremely Affordable? Part Two
Now that you’ve had a chance to hopefully and re-read part one of this ongoing series. You should probably have a much deeper understanding. Of how you or your major competitors can systematically make your lead generation strategies and tactics far more affordable and profitable.
Ladies and gentlemen the better you understand the nuances of various aspects of successfully running a business or service. Or how to strategically cost shift. Or how to profitably A/B split test different promotional variables.
The more more valuable your advice and proven expertise will be valued in your specific niche. Don’t agree?
Now Is The Perfect Time To At Least Start Inexpensively Testing Some Direct Marketing Campaigns!
So quickly picking up where part one of this ongoing series on proactive lead generation strategies and tactics left off. A local non franchised gourmet pizza shop.
And a local non franchised retail appliance center or non franchised furniture store owner. Could systematically and rather inexpensively leverage each others various assets and or resources.
Because the gourmet pizza shop has definitely built up some bankable brand equity over the years they’ve been in the local area, correct? And of course the same could definitely be said for the non franchised retail appliance or furniture store owner(s), agreed?
And various degrees of brand equity can definitely be monetized in some way. don’t you agree? If they are any local premium beer or premium wine distributors in the area.
You or your major competitors could form a strategic Joint Venture (JV) arrangement with them. Where every or the 1st X amount of customers.
On one of the gourmet pizzerias traditionally slowest days of the week. The customers who spend at least X. Not only can they save $7.99 or X off of any Xtra Large gourmet cheese pizza order. (One per customer order.)
It Definitely Doesn’t Take A Fortune To Create Some Positive Word Of Mouth And Mouse Buzz!
But they’d also receive an extremely time sensitive gift certificate from the one of the areas top premium beer distributors. Which entitles the recipients to two or X number of bottles of premium beer. Which in itself is an X dollar value.
(And this particular additional ethical bribe. Is only available to the opt in email subscriber of the retailers. Otherwise they only save X off of the Xtra Large gourmet cheese pizza. 😎
Ladies & gentlemen hopefully you can or you’re starting to better appreciate. How you and or your competitors can make your lead generation strategies and tactics extremely affordable.
On Or Offline Some Type Of Direct Email Marketing Campaigns Definitely Make Sense!
You can and definitely should make proactive opt in email marketing a part of your long term promotional strategy.
Which includes both your cross promotional and JV partners. Because they can and should endorse your products and services to their lists. And to their current and new vendors. (And their current and future employees too. 😎
That one particular low hanging fruit marketing strategy alone. Could systematically lead to a ton of new business. For a fraction of the traditional front end cost.
Because the extremely marketing savvy retailer will use strategic list building opt in email marketing strategies. To ethically bribe their subscribers. Because they could ethically bribe their subscribers.
At least once every quarter or once every six months. They get an extremely time sensitive discount coupon courtesy of the retailer. The recipients gets a coupon for a bottle of premium beer at the premium beer or premium wine distributors actual hard cost.
Provided they drag a friend with them to the retailers store. Whose at least 18. Before the ten or X day expiration date window expires.
So as long as they remain active opt in subscribers of the retailer. They’ll get an offer like that or something similar from the retailer. And of course the premium beer or premium wine distributor should be proactively building and testing their opt in email list too.
There’s definitely a ton more potentially profitable marketing strategies and tactics to at least be inexpensively tested. Don’t you agree? my friend you and I and or your major competitors have a ton of previously untapped marketing possibilities. To at least inexpensively test.
So get started utilizing your various lead generating strategies and tactics.
You Probably Have A Ton Of Previously Untapped marketing Opportunities Within A Twenty Block Radius Of Your Offline Business Or Service!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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