Wanna Know How To Build A Brand Awareness Strategy Which Laser Focuses Generating Bankable Results?
Since you’re definitely not opposed to both building and systematically nurturing some type of proven and ultimately profitable brand awareness strategy. Correct? Great. This is really good to hear.
Just be darn sure you stay away from – at all costs- trying to do any type of outrageously expensive, dismally performing fortune 500 style of branding.
Because in the end. both the general public and the vast majority of your target market still want have a clue your business or service exists.
But your corporate bank account(s) will be all but drained. Ouch. And more than likely. You will officially be or extremely darn clos to being completely burned out emotionally. Not exactly the outcome you’re aiming for. Correct? I didn’t think so.
So rather than going down that all to common, rather successful road. Instead why not strategically pivot and not swim up stream. Sound like something you’d definitely like to hear more about? Great. Have a look and you be the ultimate judge….
So What Exactly Is Gonna Take To Convince You To At Least Start Inexpensively A/B Split testing Some Of The Best Small Business Marketing Ideas And Strategies?
Case in point. Let’s say you’re attempting to “discover” some non traditional ways to market and promote your exotic beverage distributorship. because after looking at your traditional advertising/promotional costs.
You and appreciate just “how” money is constantly flowing out of your business. With very little bankable results to show for it. You’re barely consistently seeing a one to one return on your advertising/promotional dollars. Right?
And far more importantly. The moment you or your major competitors stop your outrageously expensive, traditional advertising campaign(s.) You’re pretty much starting from scratch all over again. Agreed?
This is ‘why” it definitely makes sense for you or your major competitors to constantly be on the lookout for some non traditional lead generation approaches. Which are both inexpensive and a have proven track record of consistently producing some long term bankable results.
The good news there are literally more previously untapped marketing opportunities are previously untapped marketing possibilities than you and I or your major competitors could possibly ever benefit from.
Keep Track Of Your Brand Awareness Metrics And Watch What Starts To Happen On The Regular!
Strictly for hypothetical marketing illustration purposes only. Think about the main malls in your particular area which allows customers inside to walk their lower end floors. Strictly for cardo vascular purposes only Typically these are local seniors.
Many of who are retired. But they’re still pretty active and influential in many different ways within the local community. Which is why it definitely makes sense for you or your major competitors to at least try and arrange to expose the gourmet coffee drinkers within these active groups.
To some of your best tasting gourmet coffees and cocoas during the brutally cold winters. And some of your extremely great tasting exotic lemonades or ice teas during the brutally hot summer months.
And of course you provide your (now famous!) plastic Xtra large “Big Gulp” cups. And before or after they walk inside the mall before it opens. You provide them with free Xtra large cups of coffee.
And since the cups have you or your major competitors physical address on them. Now going forward. Every time these seniors (and other locals) who routinely walk in the mall. Bring the cup to your gourmet coffee shop.
Now they only pay $.99 cents per cup instead of the usual retail price of $5.79 per cup. And you also know these local seniors have a ton locals in their well established pipeline of local contacts to help spread the word with. Correct?
Here’s How And Where Your Brand Building Strategy Can Potentially Go On Marketing Or Promotional Steroids!
Wanna take this incredibly simple marketing/promotional strategy to the very next level or two? Here’s where and “how” you or your major competitors distant yourself from the local pack. How you so skeptically ask?
Think about one of the main players in you or your major competitors marketing plan. Why it’s non other the plastic cup retailer. Huh? Since anywhere from 90-95% of their primary customers are local business owners or service providers. Right? Bingo.
This being the case. Why don’t you or your major competitors form some type of potentially profitable JV (Joint Venture) arrangement with the plastic cup retailer or distributor.
And basically what you initially propose to the retailer. For every current or new customer who spends $50 dollars or more. They will automatically be given at least five or X number of extremely time sensitive gift certificates to you or your major competitors gourmet coffee shop.
This Is Why You Gotta Make Building Customer Trust And Loyalty One Of Your Main Priorities!
And those who initially spent at least $50 or X dollars or more. They get to purchase a ten pound bag of your gourmet coffee and save at least 30 or X% off your current retail prices.
And for those who spend at least $100 or X dollars or more. They automatically get an extremely time sensitive gift certificate. And for an extremely limited time they can purchase one twenty pound bag of your gourmet coffee at your actual cost.
And simply for dragging someone with them whose at least 18. Before the extremely time sensitive gift certificate expires. They can also purchase a second ten pound bag for at least 50 or X% off the normal retail price.
And simply for the guest joining your opt in email or text message list. They get to purchase their first or next twenty pound bag of gourmet coffee at your actual hard cost of X.
Coming up very shortly in part two. You or your major competitors are about to discover a proven marketing/promotional strategy you or your major competitors, (if nothing else!) can and definitely should inexpensive test a few non traditional marketing alternatives.
Can you now better appreciate why you or your major competitors can and definitely should laser focus on how to build a brand awareness strategy which consistently generates some bankable results? Say yes.
Do You Now See And Appreciate The Need Of Creating A Realistic Brand Strategy Plan?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
