How To Use Your Inventory Closeouts For More Than Just A Quick Buck!
So who can resist a really good bargain basement price on practically anything?
Honestly, even if you don’t actually need something, when you (or I) see those words “closeout” and or closeouts, you just kinda of sort gotta have it,right? 😀
And you/we start with all the rationalizations as to why, right?
Who hasn’t been there at least a few times! But hey, guess what? Your absolute best customers and or clients are exactly the same way!
Meaning: they can’t resist seeing those semi irresistible words either. So why not strategically leverage that natural tendency in human nature and use it to your advantage. Not in a manipulative way mind you.
Just use the natural momentum of those power words, along with the undeniable power of the next two power words, and some mighty good things are going to start happening to your bottom line!
You’ll be working smarter, earning more and your stress levels will invariably drop. Sound like a plan? Good, so let’s have a look.
Who Else Wants To Discover How The Ultimate Insiders Strategically Use Their Inventory Closeouts For More Than Just A Few Quick Bucks!
So here’s the thing: picture one of the local fairly successful furniture concerns. And low and behold (guess what?) They’re having another extremely popular,annual blowout inventory clearance sale! Now that’s original!Right? 😀
Anyway, they’re all over the various local radio stations, they’re half and quarter page ads are all over the local newspapers, and of course they’ve got their ads plastered all over the local TV airways as well!
(During the outrageously expensive, prime time viewing slots.)
So come “sales day”, believe it, they’re going to having some warm bodies storming the place, looking for those ever elusive deals!
But here’s the thing, it’s pretty much no secret, that both appliance retailers, jewelers and furniture stores have some serious markups built into their pricing models, correct?
And it’s no wonder why. They’ve got commissioned sales reps to pay, right? And then there’s that lease on that enormous warehouse/showroom.In their prime commercial real estate location.
Who Says You Can’t Strategically Combine Lead Generation Strategies With Close Out Inventory Events!
They’ve got all those traditional ad dollars to recoup etc. And let’s not forget in the summertime, they’ve got to keep both their shoppers and employees cool. And in the winter, they’ve got to keep everybody warm.So yes, that’s why they have to charge such huge mark ups.
So imagine “how” this one incredibly simple, battlefield tested marketing ploy will benefit them in several ways, potentially for years and years to come.
Let’ say they need to make room for this years “must have” master bedroom set. So they’re gonna employ inventory closeouts to last years models.
In which case, they’re marketing down that $5,200 dollar set, down to $3,625!Which happens to equate to a savings of 41%! Not too shabby right? However, upon closer examination, the savvy shoppers notice a big red neon that, (truth told) music legend Stevie Wonder couldn’t miss! 😀
Reward Your Best Repeat Customers With Really Cool Ethical Bribes And Watch Your Long Term Profits Grow!
Anyway, the sign simply says “VIP customers” only pay $2,599! That’s a total savings of 51% off the normal retail price! Now entrepreneur, which price would you, your spouse and or significant other rather pay?
You got that right! So the next obvious question is, what does one have to do, in order to become and or qualify for VIP status! (And of course the sign directs them to see the nearest sales rep for all the exciting details!)
It’s really, really brain dead simple. Just join the furniture concerns (and or your) opt in email list! Bingo!
Because now, instead of spending $20,000 -$50,000, (or X amount of) dollars per blowout sales extravaganza! Now, they can simply send special text message and or VIP email alerts to 9,800, local opt in subscribers, and dramatically lower their traditional upfront out of pocket cost!
Being An Entrepreneurs Means Consistently Out Promoting Your Major Competitors!
Don’t you agree? Plus, ethically bribe their subscribers, by rewarding them with $50-$100 dollar gas cards for bringing a new first time customer, whose over 18 with them to the sale! Now instead of paying $175 -$600 per lead!
They can pay between $50- $175! In part two we’ll delve deeper, but you get the main point right? Don’t just discount your prices for every body! Your loyal repeat customers that opt in, and remain an active subscriber, they get your best prices and best packages etc!
That’s a far better way of leveraging your inventory closeouts! Don’t you agree?
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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