Ultimately This Is What Drives Profitability And Increases Your Long Term Visibility As Well!
Of course, from time to time. You’ve seriously wondered.What drives profitability, correct? Absolutely.Me too.
Especially after you’ve continuously wasted a proverbial fortune, on all types of, outrageously expensive, dismally performing, traditional advertising and or promotional campaigns, correct?
Yea, who hasn’t. But you must also seriously consider, and take into account. If the vast majority, of your current and future promotional dollars.
Do little more, than temporarily put your products or services, in front of the general population at large.
More than likely. One of two main scenarios, will ultimately play out. And neither outcome, is probably what you really want. You’ll see exactly what I mean, in just a second.
So Who Else Is Definitely Up For Taking A Serious Look At Some Fresh Marketing Ideas And Or Strategies?
So here you are. One of the three senior marketing and advertising directors, for a very successful, retail, designer handbag distributor.
Currently, you have designer, leather handbags, which typically range in price, from $450 up to $2,700 dollars each. Say what? That’s correct. Of course, unbeknownst to some of your most loyal, long term repeat customers.
You easily have markups of 300-500% and more. Huh? That’s correct. And your ideal, female customer, currently has a total lifetime customer value metric.
Of somewhere between $450 – $2,000 dollars. Give or take, over the next five to seven year period.
Which readily explains, why you eagerly spend, literally $25,000 – $50,000 per month. And even more during the end of the hectic holiday rush. Advertising and promoting, using outrageously expensive mediums. Like local TV, radio or newspaper ads or inserts etc.
So How Do Some Extremely Marketing And Or Promotional Savvy Entrepreneurs Build An Army Of Goodwill Ambassadors Without Constantly Spending A Fortune?
(And How Can You Learn Definitely Learn To Do It Too?)
Case in point. Currently your company averages about $15,000 dollars a month, in (DOA) “Dead On Arrival” type of, dismally performing, outrageously expensive, local billboard ad campaigns.
Why? Who knows. And you also, routinely spend, another$15,000-$20,000 dollars a month, on those -so called- image building, local radio or TV ad campaigns.
And whatever they may or may not currently be doing for your companies image. No one can honestly deny.What they’re definitely, steadily doing to your bank account.
Which is continuously drain it. Which is why, for the next 90 days. You’re more than willing, to do some extremely pro-active, A/B split test marketing and or promoting. Say what?
First, you’re not going to fund, the next three months worth of local billboard ad campaigns. Which automatically frees up, an additional $45,000 dollars, for you to re-direct elsewhere, correct? Absolutely.Think of the long term marketing and or promotional possibilities.
Are You Truly Ready To Fully Embrace Some Proven Strategies To Improve Sales Growth? (Especially Over The Long Term!)
Excellent. And you’re also going to temporarily cut back, over by 2/3 thirds, (66%) over the next 90 days or so. And instead of spending, (more like!) wasting your customary $15,000 dollars a month, on those dismally performing, glitzy radio ad campaigns.
Instead, for the next 90 days, (give or take.) You’ll save $10,000 dollars a month. And only spend $5,000 dollars per month, and temporarily pocket an additional $30,000 thousand dollars, and strategically test, some non traditional, advertising, marketing and or promotional alternatives.
Constantly Keep You Eyes Open For Forming Some Type Of Mutually Beneficial Joint Venture Type Of Arrangement!
Initially,you’ll find at least two, local, upscale women-s clothing boutique stores. And negotiate the following, (JV) joint venture type arrangement with them.
Because ultimately, this particular, rarely used, long term, low hanging fruit marketing strategy, will typically help both of you, gross an additional 25-40% profit. On your front end sales funnel. Without constantly having to spend a ton of money.
First.Just so you can almost instantly, create a ton of positive, word of mouth and mouse buzz. Both on and off of social media.
You’ll have the two local, women, upscale boutique store owners, to create a weekly raffle. Where each week, (or if necessary), every other week.
Who Says Only Seth Godin Marketers Come Out On Top!
The first 30 or X number of local female customers, who spend at least $500 -or X amount of dollars- at the boutique store.
They all automatically go into a raffle, where the 1st grand prize winner, automatically wins, their favorite color, of power pumps.Which normally retail for at least $950 dollars.Say what?
Do you think each weeks 1st grand prize winner, will have any trouble whatsoever, spreading the word really fast. Both on and offline, about their extremely good fortune. Me either.
Not bad, correct? But wait, there’s ton more to come. Case in point. The first grand prize winner, each week, also gets the option, (courtesy of) an extremely time sensitive discount coupon from your designer handbag distributorship.
To save 30 (or X % off) one of your top designer, leather handbags, which normally retails for $650 dollars.
Are You Really Starting To Appreciate What Drives Profitability!
However, simply by joining your opt in email/mobile marketing list.Two really cool things automatically happen. And immediately starts stacking the deck in their favor.
1.) First:By joining your opt in email/mobile marketing list. They automatically get to enter, your incredibly popular, monthly free drawing. For their chance, to win one of your extremely popular, designer leather handbags. Which normally retails for $1,250 dollars. Say what?
2.) Second: Just for joining your list. If they are a runner up, in that months free drawing. They can still save an impressive 30% off a $950 dollars, designer leather handbag.
For an extremely limited time of course.
However, just for dragging a friend along with them, to your retail warehouse.Whose at least 18 and not a current customer. They can purchase the same $950 dollar handbag. At your actual hard cost.Huh?
In the interest of both space and time.In part two.You’ll discover exactly,what drives profitability even more. Okay?
Take The Next Step And Definitely Begin To Separate Yourself From Middle Of The Road Pack!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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