Ever notice how most, of your major retailers and for that matter, even some extremely savvy service providers, consistently profit, from their (so called) closeout inventory? And or their so called ‘dead inventory.’
And more importantly, ‘how’ would you, like to discover a (little known), proven way, of consistently profiting from certain types closeout inventory and sales offers, which have actually already expired!
And (technically), are pretty much worthless, in the hands of your all too typical retailer.
Entrepreneur, are the -(totally do-able) prospects of that happening, over and over again, not extremely interesting? You so got that right my friend.
So let’s dig a little deeper here, and see ‘what’ actually gives.And ‘how’ it might potentially, be extremely valuable, (not only) to you personally, but some of your top joint venture (JV) and or cross promotional partners as well.
So How Do The Ultimate Insiders Consistently Profit From Their Potentially Expensive Closeout Inventory? And Or Expired Sales Offers! (And How Can You Learn To Do It Too?)
So over the years, (both) on and offline, ‘how’ many times, have you not only see it up close, but actually participated in one of these mega sales events as well?
You know ‘what’ I’m referring to alright? A mega closeout inventory sales extravaganza event! Either the constant -local- prime time radio and or newspaper/TV ads, scream super savings!
Or online, your banner or PPC ad campaigns, directing you (and I) to the webmasters WordPress website and or blog, and literally dare us not to purchase something, right?
Because their prices are so freaking , ‘everything must go’ low, you and I, in far too many cases, simply can’t resist. Sound all too familiar?
Believe It Or Not Some Of Your Best Small Business Marketing Tips Often Involve Strategically Leveraging Your Periodic Closeout Inventory Sales Events!
For ex; you don’t just want first time potential customers, flooding your offline showroom and or website, just so they can cash in on our your incredible, albeit temporary generosity do you? No way!That potential ‘ethical bribe’ is reserved for your most loyal,long term repeat customers, not the temporary sales exploiters!
So, inside your showroom, you basically offer two written price structures, on your most expensive, and or popular products and or services, throughout your store/showroom(s.).
Your VIP, opt in email/mobile subscribers only, save some really eye catching amounts, while all other non VIP opt in email subscribers, save anywhere from 10-20% off!
Case in point.Let’s say you’re an extremely marketing savvy furniture retailer, with two current local outlets, and you’re currently involved in some serious negotiations, to potentially take over a third one, by taking over the existing mountain of debt this struggling struggling retailer currently has.
Along with, some razor thin profit margins! The current retailer -simply- can no longer afford to adequately service, based on their current -short term-, and future cash flow projections.
BTW, (more on) creatively exploring this potential ninja marketing, installment purchasing strategy, in part two.So please stay tuned until then, okay?
If You’re Strategic Your Closeout Inventory Can Potentially Create Multiple Streams Of Positive Income For Years To Come!
Case in point, ladies & gentlemen, (and fellow) profit seeking entrepreneurs, once you come, by way of some strategic, market tested ‘ethical bribes,’ and a certain percentage of your on or offline potential and or current customers, (aka) frequent paying visitors, to -either- your WordPress website/blog and or offline showroom etc.
Now, rather than continuing to run outrageously expensive, prime time ads, on local radio, TV and in their local newspapers etc; in order to try and generate, potential first time customers, (who) truth told, typically amount to nothing more than 75-85% cost, on their initial purchase or two.
Where as, a VIP opt in email/mobile subscriber, typically equals 55 – 75% gross profit, or more, on their first few front end sales, and pretty much the same, with their repeat-back end– purchases, referrals and video and or written testimonials etc.
Which approach makes more economic sense to you? Me too!
Even if it means, allowing them to consistently purchase, some of your very best products, and or services, at major front end discounts.
By systematically doing so, (once you actually) put a pencil to it, (entrepreneur) you’ll quickly discover, their total lifetime customer value to your business.
And ‘how’ the ultimate insiders, strategically use this critically important information, over and over again,to make at least 25-50% more gross front and back end profits, on their (so called) ‘closeout inventory!’ And ‘how’ you can too! Don’t you agree?
P.S. Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Hello Mark,
Thanks a lot for this vital advice on investment. I hope this guidance will boost my outcome better than ever.
Me too Rocky!
Thanks for your truly inspiring words as well!
A little strategic testing and tweaking, to the most improve-able
areas of your business and or service etc.
Focus on ‘how to’ better serve your ideal target customer/client and
or patient etc.
And you’ll quickly start to develop some unique marketing strategies
and or tactics, to better serve your market!Thanks so much for stopping
by and sharing your thoughts!
I truly appreciate it.
Mark Newsome recently posted…How This Major Email Marketing Mistake Is Potentially Costing You A Fortune!