Three Ways To Increase Profits That Are Right Under Your Competitors Nose!

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Three Ways To Increase Profits That Right Under Your Competitors Nose!

 (Which Is The Main Reason Why Most Of Your Major Competitors Will Never See Them! 😎 )

Isn’t it ironic, “how” many fortune 500 type companies, literally have separate  departments with layers upon layers of employee/associates, whose primary job is to  consistently figure out, some cost effective ways to increase profits?

And perhaps that year’s potential performance bonuses, even hinges on it!You would  think with so much riding on “how” well they do and with so much literally hanging in  the balance, they would be more than open to creating some potentially lucrative   evergreen entrepreneurial marketing opportunities!Right?

Instead of constantly chasing them! 😎 Entrepreneur, do you realize that when you  venture into an already crowded, conventional and therefore somewhat  limited,traditional advertising medium, such as local display and or classified ads  space.Or  potentially expensive PPC (Pay Per Click) ad campaigns.

And or magazine ad space or online banner and or “solo ad” advertising opportunities etc. The fact that those opportunities have a limited  amount of slots available, automatically lends itself to price wars!

Meaning; the more potential advertisers, that want an extremely limited number of spots (on or offline), the higher the overall prices become in order to participate! 😎

That’s “why” extremely savvy entrepreneurs are always constantly on the look out for some less competitive ways to create some potentially lucrative evergreen marketing/advertising opportunities! 😎 Instead of always having to compete for them!

Introducing Three Incredibly Simple Ways To Increase Profits The Vast Majority Of Your Major Competition Constantly Overlooks!

First of all, if you’ve been reading (and hopefully studying  😎 my particular approach to your overall advertising/marketing strategies and or tactics etc. Then you already know and understand, that I try and relentlessly drill into both my (one time customers), but more importantly, ongoing clients heads!

You are gonna to be far better off, and way more successful in the long run, (no matter) who you work with, in terms of helping you market your business, products and or services, if you implement some “battlefield tested” marketing strategies and or tactics, that you can ideally do once or twice and the positive word of mouth and mouse (on and offline) after effects, (linger on) long after your actual marketing/advertising campaign has officially ended!

That’s truly the way to go!

So let the following three hypothetical (strategic) marketing examples serve as your implementation blueprint, of “how to” go about it!

1.) Hypothetical marketing situation # one: In this first potential “evergreen” marketing opportunity, let’s say that you’re just one of many successful local jewelers, (with some) really lucrative margins.

But like most (if not all) of your major (offline) local competitors, you are literally spending a proverbial fortune on the outrageously expensive, traditional (one and done) type of advertising campaigns!Right?

You know, stuff like full page display ads in one or more of the major local Sunday newspapers. Or you’re constantly running some type of  (way too generic) in order to be truly be effective “image advertising” radio ad campaign!And  so on and so forth.

But once you stop feeding the beast, translated (paying for outrageously expensive ads), all of your exposure and therefore advertising momentum completely stops! End of story!

But it certainly doesn’t have to be!Case in point; let’s suppose you and your spouse, significant other and or business partner(s) starts routinely dining at one of the really popular (upscale) local restaurants.

And once you get on a first name basis with at least one of the owners, you approach them with the following proposition and or some type of variation thereof.

Since their specific clientele,(which is primarily) upper income, six figure a year annual earners and up, are you primary target audience too!

You’ve got an economical way for both of you to grab this audience and their high income earning networks attention as well!

That will make you both stand out from the fierce competition and put more money in every bodies pockets during the process!

How To Quickly Go From Unattractive To Super Attractive!

The jeweler will give both the restaurant owner and the manager and assist manager(s) their choice of any bracelet, watch and or women’s  (simply to die for) diamond studded earrings, at the jewelers actual cost!

Because, after these people close the restaurant each day, “what” do you think they do?Live in an isolated “Ivory tower” of some kind?Nope!They’ve got really close friends, colleagues, family and or extended family members and or associates, they interact with daily do they not?Yep!

They have and regularly attend association and other business orientated network meetings, and vacation with friends and family members  do they not?They talk incessantly on the phone and or text back and forth, non stop, just like everybody else, do they not? 😎

So “how”  much 24/7, (“how do I get a pair of those too?”) marketing conversation mileage do you think they get due to the natural curiosity of them wearing some really (eye catching) women’s diamond studded earrings, that should normally retail for $350 dollars or more!But they got them at the jewelers actual cost of just $95 dollars or less!

(Especially when, just two weeks ago,when they met their best girlfriend for their bi- weekly “So what’s new with you lunch date”, they didn’t have them! 😎

And at the various traditional family holiday and or gatherings, like “Thanksgiving and or Xmas dinner” etc! Or around the water cooler at work! 😎  Or when they’re just plain mingling with their various peer groups on or offline!

Or when they’re power walking with a really close, well connected female colleague during lunch!And on and on!

2.) Hypothetical marketing situation # two: Step two, is merely the real long long term extension of marketing strategy # one.

The jeweler will then give the savvy restaurant owner, (say) ten separate pairs of some of their most popular (eye catching) women’s diamond studded earrings every week and or month!

(It just depends on “what” they discover from their strategic A/B split test results!)

And here’s “what” they instruct them to systematically do with them. Every week,the first couple and or individual female customer that buys the most expensive bottle of wine and or champagne.

Guess what they get as a totally unexpected free bonus gift?Right! 😎 Think they won’t be texting like crazy, right then and there? Think they won’t jump on either twitter, FB, Pintrest and or Instagram etc! 😎

Think they won’t go bouncing into work and or their private law practice (and or CPA) firm literally on cloud nine, yacking it up (non stop), telling any and everyone within a ten foot radius about “how” they and or their (you fill in the blank 😎 ) went to such and such restaurant and ordered X and got Y! 😎

So What’s It Gonna Be Entrepreneur Outrageously Expensive One And Done Advertising And Or Long Term Bank Account Filling Evergreen Marketing Strategies And Or Tactics?

Non contrast this one time investment per patron approach mind you, versus constantly spending $10,000 to $50,000 per month or more, on glitzy (local) TV, radio and or newspaper ads, that at any given time, at least a staggering 40-60% of your intended audience, doesn’t even see them!

And another 40-50% (either flat out) can’t afford what you’re advertising, and or has no interest in it anyway!In fact, just consider the long term math.

Here’s one of your major competitors, routinely spending $30,000 dollars per month (or more) on X!In one year, that’s a staggering $360,000 dollars on non leveraged and outrageously expensive “one and done” type of “image advertising” campaigns!Forget about it! 😎

Contrast that to strategically creating some serious long term (positive) word of mouth and mouse publicity generating opportunities, not to mention serious customer loyalty, simply by systematically rewarding another businesses best patrons!

That business owner will absolutely love you and part of his loyal (non competing) customer/client base, will soon become part of yours as well!For a fraction of the traditional costs!

Entrepreneur, “how” cool is that!

In the interest of space, let’s reveal strategy number three and all of it’s potential extensions in part two.Until then, can you see “how” these type of pro-active marketing strategies, can easily lead to far more proven ways to increase profits? Say yes!Great!

Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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