Three Ways To Increase Profits That Are Right Under Your Competitors Nose!Part Two

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Three Ways To Increase Profits That Right Under Your Competitors Nose!Part Two

As you previously discovered in part one of this ongoing series about, “how”  some  extremely savvy (and cost conscious) entrepreneurs such as yourself, (and hopefully) none of  your major competitors can systematically go about finding some relatively low cost,  creative ways to increase profits that are often,right up under your major competitors noses,  which I why most will never see them!

And you also discovered why it’s often best to try an avoid some of the all too common, and  outrageously expensive one and done type of advertising and or marketing strategies, that  most small to midsize business owners and or service providers employ.

Because no matter “how” much money you spend on local TV, radio and or full and half  page newspaper display ads, the moment you stop paying the mass (untargeted) exposure,  guess what happens to those ad campaigns!

That’s right!And those mediums don’t give a rip “how”  long or “how” much money you’ve spent with them over the years!

So sense your business, products and services definitely needs 24/7 non stop positive word of mouth and mouse publicity!Let’s look into some low cost alternative ways of making that happen, without having to spend the proverbial fortune in order to do so!

Who Else Wants To Discover Some Battlefield Tested Ways To Increase Profits That Get And Keep Your Best Customers And Clients Talking Non Stop!

As you recall in part one, an extremely savvy (local) jeweler started routinely dining at one of the most popular upscale local restaurants.Primarily because the clientele that fit the jewelers main target group frequently dines there as well.Which is primarily the high end five and six figure a year earners an up!And their personal and professional networks do too! 😉

And after getting on a first name basis with at least one of the major owners, they proposed the following arrangement.They would provide the  restaurant owner with (to start), say ten or twenty pairs of (simply to die for) women’s diamond studded earrings, that would normally retail for anywhere from $200- $350 dollars a pair!

But obviously cost the jeweler much less. And the jeweler (initially) will sell them to the restaurant owner at their actual cost! And here’s what the savvy restaurant owner will start doing with them.

On both Valentines and Mothers Day,they will offer the first ten (or X number of) ladies that come in (either) alone and or with their hubby, significant other and or best girlfriend, colleague and or relative etc.

Guess what they’ll get as an extra special “Thank You” for being  such an extremely valued customer surprise gift! Now ladies & gentlemen, for just a moment, stop and think about (A.) what just happened and (B.) going forward “what’s” about to keep happening!

A popular , (that’s key) local upscale restaurant totally surprised at least ten of it’s female customers on (either) Valentines and or Mothers Day, correct?Those ladies that are primarily from the middle to upper income circles had no idea this was going to happen,right?

So now they’ve got these (simply to die for) outrageously eye catching women’s diamond studded earrings, that when left home, they didn’t have! 😎

Think this might have a slightly positive affect on “how” much they enjoyed the rest of their meal? 😎

As they retell this same story over and over, for years and years to come! 😎 (To the point, that certain other female relatives and or close female family members start commenting, “how” they hope they don’t have to hear  Aunt such and such’s boring “earring story” again at this years “Thanksgiving” family dinner! 😎

Ever Notice How Some Of The Best Small Business Marketing Tips Involve Helping Other Non Competing Business Owners!

Now it’s the next day; and they either head to (work) or to their hair dresser, or the country club or the gym etc!The moment they walk over to the water cooler during break, immediately at least two or three of the other ladies (that they texted and or called the night before 😉 ) just have to see those earrings already!Right? 😎

Absolutely!First, they definitely wanna know “what’s” the name of this particular restaurant right?And these ladies are literally beaming from ear to ear!And of course they will also be given at least ten business cards with the jewelers WordPress lead capture page address on it.

Inviting them and their circle of influence to enter their monthly “Free Drawing” for a chance to win, (either) a really nice $2,500 dollar Women’s Rolex watch and or a really nice Diamond necklace, that typically retails for $1,300 dollars or more!So the savvy jeweler is constantly power list building!

And each month all the ladies that are runner ups, will automatically get an extremely time sensitive VIP new customer only discount coupon that they pick up from both the restaurant and or jeweler, when they physically come into their business by a certain date!

And they automatically save 20% off their total bill, when they come to restaurant with anyone 18 and over that’s not a current customer. And they automatically save 30% off any purchase at the jewelry store, provided they bring a new first time customer with them whose over 18.

Otherwise, they merely save 15% off any time they come alone!And these cards are laminated and automatically renewable every year for just $7 dollars!

And since the jewelers gross profit margins are so large, they invest part of their monthly $10,000 – $50,000 dollar ad budget in helping the restaurant (and or company X) continually build powerful word of mouth and mouse buzz.

As Long As You’re Good At Lead Generation Your Business Or Service Has  Chance To Grow!

So they might might allocate $3,000 dollars a month and show the restaurant owner “how” to start strategically tweeting, (say on their) traditionally slowest days of the week. The first X number of ladies that come in for lunch and or dinner, they get one free dessert of their choice!

And maybe include pictures of at least three of your most popular desserts!Or tweet and say from 6:30 -10:30 PM This Friday only!A glass of top shelf wine that normally cost $8 dollars each is only $2 dollars per glass!No limits!

And the first five ladies that order the most expensive wines and or meals  etc, they automatically get a free bottle of an extremely popular wine of their choice, courtesy of one of the local wineries.

But of course, paid for from the slush fund supplied by the extremely savvy jeweler!Because remember, “what” they’re ultimately after is the restaurant owners primary customer base and their inner circles! 😉

So for literally pennies on the dollar they can get access to them, through this local restaurant owner!And the restaurant owner starts building a reputation as the “in spot” to be for the upper income professionals and individuals!

In part three we’re going to go even deeper, so please stay tuned until then!For now, can you see any reason why you can’t apply at least some of these proven ways to increase profits?

Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by as much as 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!