Three Ways You Can Inexpensively Increase Your Market Share Now!Part Two
As you previously discovered in part one of this series, about “how” you can inexpensively and strategically increase your long term market share.
Entrepreneur, for one thing, it always helps whenever you can leverage all your current assets and maximize their full potential and value. Case in point.
One of the absolute proven and most powerful (not to mention) potentially profitable, long term business building assets (practically) every cash starved, small business owner and or service provider can utilize is; (drum roll please?)
Why it’s none other good ole fashioned “take no prisoners” (no customer and or client) left behind and or ignored customer service!
How And Why The Short Road To Greater Market Share Comes Through Take No Prisoners Customer Service!
You know-entrepreneur- they say that strategic email marketing (when done correctly) can and will produce (ROI’s) return on investment’s of anywhere from $35-$43 dollars to one! And that’s great!(What savvy marketer wouldn’t want to experience that type of return on investment!) Right?
By all means, make effective email marketing a part of your overall long term marketing plan!It’s a proven way to increase your profits!
But without a doubt, doing some really subtle things like offering your email/mobile subscribers a free cup of X! Ex; free or greatly reduced cup of coffee/cocoa and or tea during the cold winter and or a tall glass of freshly squeezed lemonade, or ice tea during the summer, just for stopping by!
Or make sure you’ve got the proper lighting in your parking lot as it starts to get dark! Or just hiring a few large body male studs, to just be visibly parked in your parking lot, as it starts to get dark. That my friend, sends an extremely important message to both your patrons and or would be potential law breakers!
But guess what else? That is totally awesome, low cost. high impact “take no prisoners” customer service at work! Is it not? For ex; let’s suppose you run a local dance studio that caters to young girls, say ages 7 – 12.
Which means, most of their parents (primarily Mom), drops them off at say 4:30 and picks them up at 7 pm. (Or thereabouts.) And now it’s kinda dark in your parking lot.
But here’s the next thing. Pass out a flyer (with your security control attendants picture on it!) And give it to all of your customers, so they know “who” that person, or persons on duty is. And have them just go over to their car and say ‘thanks! Or good night etc! That’s really good customer engagement! Don’t you agree?
Increasing Your Market Share Isn’t Just About Running Fancy Advertisements!
Don’t ever forget (or) lose sight of the fact that, great customer service, never goes out of style! And you never ever truly reach the finish line!
Therefore, ask yourself this eye opening question, before any and all future decisions involving your extremely valuable customer and or clients. “How” does this decision and or decisions ultimately affect/help our customers/clients?
Your customers and clients expect that each customer service interaction exceeds their positive expectations! Just make sure your “take no prisoners” customer service approach, is constantly evolving.
And constantly to look for the holes and how to effectively fill them! And your increase market share worries and concerns will become less and less of an issue! Don’t you agree?
As Your Market Share Gradually Increases! (Your Long Term Gross Front And Back End Profits Will Gradually Skyrocket Too!)
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
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And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
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