Ladies & gentlemen, have you ever noticed “how”, really large companies, (read that as) companies with extremely deep corporate pockets and tentacles of influence, that routinely reach into the highest levels of power, throughout every major political system throughout the entire world.
Yea, those dastardly (and exorbitantly wealthy) one percent-ers! How dare they? 😎
Because no matter what seems to be going on, (with either) their local and or national economy, at the end of the day, after all the smoke finally clears!
Guess what? They’re pretty much always, standing tall through it all!(What’s up with that?)
It doesn’t matter if they, unexpectedly merge with a much bigger company, or if there are massive (lifestyle altering) layoffs!
(Even right before a major holiday!) Or if the companies CEO & CFO turn out to be convicted of fraud!
They bend, but (under no circumstances) do they actually ever break! But (sadly), here’s the all too real and terribly sobering facts, for the rest of us!
Since you/we probably don’t have (speed dial) direct access to these individuals and the elected political officials, they often cozy up to!
And if for some odd reason(s), your current marketing plan,really sort of sucks!Good news!
Here’s three incredibly simple, battlefield tested ways for you to still increase your overall gross front and back end profits, for literally pennies on the dollar!So let’s have a look shall we?
So What Are These Three Simple Ways For You To Increase Your Overall Gross Profits Even If Your Current Marketing Plan Sort Of Sucks?
Now first of all, let’s be extremely clear here!Entrepreneur,in terms of the (extremely) long term big picture,you better get with the program asap!With regards to developing a workable, customized marketing plan of some kind!
(That’s based on your current skill level, experience, networks, tolerance for calculated risk taking,tangible and intangible assets of every kind. And your current level of commitment to your business!
This post is merely pointing out, where you can more than likely, strategically leverage, some of the all too common, untapped, potential marketing opportunities, that are usually available in practically any cash strapped small business and or service.(To various degrees mind you!)
But I wanna be crystal clear here! You gotta have some type of reliable, (long term) marketing plan at some point!But for now, while you meticulously sort things out!
Let’s take a look at three, far too often, overlooked and or completely ignored, untapped marketing opportunities, that in all likelihood are simply laying in wait, for you or someone in organization to discover them! Before your major competitors do!
You Probably Already Have A Potentially Profitable Marketing Plan It’s Just Laying In Wait For You To Finally Discover And Consistently Implement It!
1.) Potential untapped marketing opportunity #one: This first potential, untapped marketing opportunity, that is so often lying in wait, happens whenever a company, such as (either) a high end restaurant and or a direct sales company of some kind, they a direct mail (to consumer) division.
Say for example, an upscale restaurant mails ,(rather expensive) steaks and or really tasty baked goods, like cakes or pastries to their customers, during every major holiday.
And some customers (order) “express two day and or overnight shipping!” Ladies & gentlemen, that’s your green light to automatically (test), going forward two incredibly simple things!(A.) First, you should (always) include one of your best market tested, extremely time sensitive “bounce back” discount coupon offers!
Entrepreneur Your Future Marketing Plan Has To Include Some Type Of Proven A/B Split Testing Offers!
And offer them some type of really attractive, simply can’t resist (time sensitive) discounted price on something else they’d probably normally gladly pay full retail price for!
Because it’s practically guaranteed, a certain percentage of them will gladly take advantage of your generosity! (And will happily do so, for years & years to come!)
(B.) Next, try A/B split testing that “bounce back” discount offer approach vs, offering them a chance to save big on their very next order, provided they join your “VIP Holiday Savings Insider Club!”
Which just means, now you can either send them various opt in email, snail mail and or text messages, throughout the entire year!Not just during major holiday season!
Extremely Savvy Entrepreneurs Are Always Open To Discovering More Profitable Ways Of Doing Something!(How About You?)
2.) Potential untapped marketing opportunity #two: This next untapped potential marketing opportunity, can be equally as profitable, long term.Ladies & gentlemen, have you ever attended an offline (watch it!), here’s comes that proven buzz word!
Ever attended one of those “free” presentation/pitch feast and or ever been drug to one by a well meaning friend and or family member etc!You know exactly “what” I’m talking about,right?
And while the vast majority of these traveling pitch-a thons, consistently fail to capture the attendees, opt in email, text message and or snail mail address!A really small percentage of them do!
Successful Entrepreneurs Always Do Some Form On Or Offline List Building! (And You Definitely Should Too!)
And entrepreneur, do you know it is a statistical fact!If they send a series of periodic “follow up” messages, and offer some type of extremely (time sensitive) discounted price on a digital version, of the rather expensive information product they originally marketed.
A certain percentage of the attendees, that for whatever reasons, didn’t purchase the original $2,997 product, will certainly purchase (a slightly modified), $697 digital version!
Provided, this extremely generous offer includes an additional $797 dollars worth free “how to” information digital information products and or services!
Plus, a hour to 90 minutes worth of free one on one coaching of some kind, with one of the gurus or guruettes, personally trained assistants-!(Read that as) salary/commissioned based sales rep employees! 😎
(Extremely important note: In case you’re thinking, since you don’t currently host “free” offline workshops and or seminars etc; this particular strategy doesn’t apply to me!Think again!It just has to be slighted modified to your retail side of doing things and you’re definitely good to go! 😎 )
Some Of Your Best Entrepreneurial Ideas Are Patiently Waiting Just Below The Surface Of Possibilities!
3.) Potential untapped marketing opportunity # three: And finally, here’s another potentially huge, hole in your operation.Especially if your business is mobile marketing pro-active!
Whenever a first time caller, calls asking for prices, store or hours etc!
You’re letting a potential fortune of long term front & back end profits, slip right through your fingers, if you (and or) your highly trained staff don’t immediately direct them on to your mobile marketing list of some kind!
You basically “alert” them, with their call, they automatically qualify to become a member of your “VIP inside buyers club!” 😎 (Whatever!)
And immediately send them a “thank you” for becoming an insider, (extremely) time sensitive discount coupon, that saves them X% off their very next, (not necessarily) first purchase!
Aren’t You Truly Starting To Appreciate The Long Term Profit Potential Of The Right Market Tested Entrepreneurial Ideas!
And an additional saving of X, if they bring at least one potential new customer with them, whose over 18!(Because this offer is actually for anybody that calls, not just necessarily “first time callers!“)
Again, while these three brain dead simple, (and so easily modified),potential marketing strategies definitely aren’t rocket science!You slowly had them to your mix, while you continue to develop your formal, long term customized marketing plan and watch your long term profits gradually and steadily increase.
And you’ll definitely start to make a whole lot more money!Don’t you agree? Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
Some good idea’s here Mark.
I agree with Kim, I like the VIP club. Like he said, people want to belong or better yet be a part of something exclusive group. And oh yes, to feel special. Who doesn’t want that? Whether we admit it or not. Think I need to use this idea myself. Getting me thinking.
Thanks for the ideas!
Ron Killian recently posted…PLR Affiliate Program has Launched
Absolutely Ron!
I couldn’t agree more bud!We will definitely pay a little something extra,
just to be made to fell special and or part of something, we perceive is semi
and or totally exclusive!LOL!
It’s just human nature I suppose!LOL! And any entrepreneur and or company,
savvy enough to play to that, is definitely gonna do okay!Wouldn’t you say?
It’s always my complete pleasure to share your extremely valuable, real world
insights Ron!Thanks so much!
They are always welcome and greatly appreciated!
Mark Newsome recently posted…How Savvy Entrepreneurs Still Make It Even Though They Initially Lack Both Money And Experience!
Hi Mark,
You’ve got three excellent ideas here!
Any business that implements these ideas will almost immediately experience a jump in sales. And the great thing is that the ideas are so simple, so easy, and don’t cost anything. They’re no-brainers, aren’t they?
I love your bounce back offer idea. It’s a great way to continue the relationship with a customer and generate more revenue. It will probably also result in more word of mouth. Happy customers love to tell their friends about the good deals they’re getting with their fav customer-centric company.
Having a VIP Customer Club is also a cool strategy. People have a need to belong, and they also love it when a company makes them feel special (even if they’re not!). Becoming members of a customer club will make them feel like they are insiders and special people.
Keep the ideas flowing Mark. I look forward to them!
Kim
Kim Willis recently posted…The Shocking Truth About Most Bloggers
It’s so true Kim!
And thanks so much for the validation!i truly appreciate it!
And your points are so spot on!What truly satisfied, (spoiled) customer, doesn’t
like to occasionally brag on the preferential treatment they’re receiving!
And who doesn’t want to feel like they’re part of some elite cub and or group?
Excellent points!Thanks so much for sharing them!
Mark Newsome recently posted…Three Simple Ways To Increase Your Profits Even Though Your Current Marketing Plan Sort Of Sucks!