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Three Profitable Reasons Cash Strapped Small Business Owners Definitely Need Proven Systems!

So how are you currently, or should I ask, how many different, hopefully low cost ways, are your leveraging your small business marketing efforts?

And more importantly, are your current marketing/promotional strategies, whether you primarily market on or offline, taking advantage of the maximum, or close to various forms of marketing leverage, that’s definitely available to you.

My initial guess, is probably not!For any number of extremely valid reasons, but my gut kneed reaction is, it’s probably, because you don’t currently have any proven systems, and or processes in place!Am I at least partially correct?I thought so.

And the sad part is, you may not fully realize, and or appreciate, just “how” much, not having effective systems, and or processes in place, is really costing your bottom line.Take a look at these three major benefits, to utilizing proven systems and or processes.

So What Are These Three Profitable Reasons Cash Strapped Small Business Owners And Or Service Providers Definitely Need To Have Some Type Of Proven Systems In Place!

One of the major areas far too many small business owners, and or service providers, are sorely lacking in, is they spend far too much time, and other extremely limited resources, including their money, spending it on strategies, techniques and or methods, that often, at best, yield a one to one return!

If any return at all! For ex: they will often allow brand new first time customers, (and or patients) to come into their store, (or office) and purchase something, and not offer them any type of market tested inducement(s), (aka) “ethical bribes” ( aka), proven “bounce back” offers of any kind, to immediately trigger them coming back asap!

Or to keep coming back asap!Plus bring a friend and or co-worker etc!

Big mistake!Entrepreneur, you’ve already invested a small (and continuous) fortune, to try and make your business, products and or services visible to the general public,right?Why not maximum the opportunity to the hilt!

How And Why Proven Systems Not Only Save You A Fortune! (They Help You Make One Too!)

Here are three (make that) four major benefits, to having proven systems and or market tested processes in place!

1.) Major benefit # one: Right out of the gate, (entrepreneur) whenever you have, and or you can rather inexpensively implement, some type of proven, (relatively) low cost lead generation process.

Ladies & gentlemen, now your proven customer acquisition system (and or) process, can and definitely will, make acquiring brand new first time customers, a whole lot easier, predictable, and far less expensive!

Case in point: let’s say, after a little inexpensive strategic testing, you finally discover a winning lead generation, (translated) a reliable “solo ad”, that consistently converts a certain percentage of your visitors, that get exposed to it, into opt in email /mobile marketing subscribers.

Your proven process is, you run your “solo ad”, and not only do you (always) get a certain amount of brand new first time subscribers, but you now have a reliable way to scale up your paid advertising efforts, because you (pretty much) know , (within) a certain margin of predictable error,what type of response rate to reasonably expect!Correct?

My friend, that’s the true power of having and implementing a proven system, and or process!

Don’t Rely On Outrageously Expensive Spray And Pray Marketing Methods! (Instead Focus Your Small Business Marketing Efforts Like A Laser!)

2.) Major benefit # two: Next, by systematically implementing (either) a proven, (point of purchase) upsell/add on sales process, or offering your paid customers, some type of market tested “bounce back” offer process.

Entrepreneur, you’re assured, of a certain percentage of your paying customers, spending more money!Case in point: Whenever you mail out an order to your customers/clients, (always) make sure, one of your very best, market tested, extremely time sensitive “bounce back” discounted price offers, is included in the package!

Because (just like) the sun rising, a certain percentage of your paying customers/clients, will definitely take advantage of your generosity!

3.) Major benefit # three: Of course, if you’re marketing primarily online, you already know, (and more than likely), already have some type of paid email service provider.Correct?

But even if you primarily market offline, entrepreneur, you can and definitely should, be using, (either) strategic opt in email/mobile marketing, to induce some of your very best customers/clients, to purchase from you more often.

For ex: let’s say you run a fairly successful women’s boutique shop. And your summer line of outdoor type shoes, is coming to and end!

Which means, you definitely need to make room for your (much anticipated) fall fashion line of women’s shoes, clothes and other accessories etc.

Your proven process/system is, (while) you will gladly discount your prices, in order to move your out of season inventory asap!You will strategically discount your prices even more, to your VIP opt in email/mobile marketing subscribers first!

Entrepreneur Always Look For Some Proven Ways To Strategically Leverage Your Various Tangible And Intangible Assets!

Because just by, “ethically bribing” them to remain active subscribers!This way, they get advanced notice, of your “Everything Must Go!” End of summer sales events! With an additional X% off, just for bringing a friend 18 & over, that’s a potential first time customer!

Ladies & gentlemen, systematic email/mobile marketing, increases your gross profits, while simultaneously, lowers your upfront out of pocket costs!That my friend, is the power of having a proven system/ reliable process in place!Don’t you agree?

4.) Major benefit # four:And finally, entrepreneur, all businesses, and or services, both on and offline, have some type of ex and or dead customer flies!

Or, currently in active offline newsletter subscribers, or ex- paid gym membership subscribers etc.By having some type of market tested, “We Really Want You Back” marketing, early renewal process and or system in place!

You can save a ton of money, simply by converting more of those dead file,ex and or inactive customers, patients, and or subscribers, back into paying customers.

Or helping another, non competitive vendor do the same, simply by offering them, some of your best, market tested, free lead generating goodies, to their ex customers/in active subscribers etc; as powerful free inducement bonuses, for becoming active again!

And simply by having some type of proven system/process in place, you’ll hold onto far more customers/patients and or inactive clients, longer and they’ll end up purchasing more over the years!

Plus, a certain percentage of them, will most definitely take to (good old) social media! They’ll enthusiastically text friends, family members, associates and or co-workers etc!

And they’ll gladly provide bank account filling (video) and or audio testimonials! Any questions, as to “how” or “why” extremely cash strapped small business owners, and or service providers, definitely need to have some form of proven systems, and or processes in place! Great!Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can

apply to your business, product or service in the next 30 days or less!

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2 Responses to Three Profitable Reasons Cash Strapped Small Business Owners Definitely Need Proven Systems!
  1. Hey Mark,

    First, let me say, you are insanely productive when it comes to producing content. It must be because of the systems you painstakingly laid out.

    I’m looking towards integrating systems into my blog and business to put more parts on ‘auto pilot’ so that I can focus more on increasing traffic and feeding it into the funnel.

    This post definitely helped.

    Thanks
    Ayodeji Awosika recently posted…7 Powerful Lessons the Olympic Games Can Teach us About WritingMy Profile


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