Three Powerful Advantages You Get From Marketing With Newsletters!
(No Matter What Your Particular Business, Product Or Service Is!)
Have you ever considered, “how” much easier you could brand yourself and the other serious advantages, that could be gained, as a result of you marketing with newsletters. And no, it’s doesn’t have to necessarily be of the HTML variety.
Meaning- you don’t have to make it overly graphic dominated. In fact, simplicity seems to be the preferred method for delivery! Your subscribers, simply want your basic overview, and not a whole lot of fluff! And they’ll gladly sacrifice less surface glamour for more insightful, in depth knowledge sharing!
Why Marketing With Newsletters Makes Sense!
Superstar freelance copy writer Bob Bly, once shared “how” he recorded a talk he delivered on “software direct marketing.” And he offered a free copy of the recording, to any of his current subscribers, that happen to be in (or involved in) software marketing of any kind! Because obviously, they were the most logical ones to potentially market his various free lance copy writing products and services to!
And he reported that in less than 24 hours of sending out this offer in one of his monthly online newsletters. He had received (from his) relatively small list of opt in subscribers. He had 200 requests!
And of course he eventually went on to close a ton of them and earn quite a few dollars! Which brings you to ponder the following three advantages, of marketing with newsletters.
Introducing Three Powerful Advantages Of Marketing With Newsletters!
1.) Powerful advantage # one: first of all, do you see “how” you could have used the exact same marketing template, with another non competitive (on or offline) newsletter publisher?
Meaning- they would simply offer a free copy of (either) a recent interview podcast you did, or offer a free recorded copy of local talk you did, and offer it to their subscribers, in exchange for the subscribers, giving them a testimonial! Or generating a referral!
Either way, you’ll get more free viral marketing exposure for (literally) pennies on the dollar!
2.) Powerful advantage # one: You can segment your audience and if one particular segment of your audience happens to show some really good potential! Then it may make perfect sense to market to them via a (free or paid) on or offline newsletter and or ezine of some kind.
3.) Powerful advantage # one: As long you’re consistently over delivering extremely valuable “how to” problem solving content! you’ve got an incredibly valuable business asset that you can “leverage!” For ex: depending on “how” often you publish, let’s say it’s once per month.
Which means you currently create at least twelve issues per year! Why create a free or extremely low cost introductory trial subscription and (you) and others can strategically give them away to new potential subscribers as powerful free bonus gifts! Just give it an actual perceived value, such as, a free three month trial subscription! This is a $27 dollar value!
Of course there are many more advantages, but those three should answer your questions, about the three major advantages of marketing with newsletters! And “why” it makes sense!
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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