Savvy entrepreneurs must have some type of customer rewards program!
Have you ever heard the marketing truism that says “ You can’t buy an ad so powerful as the voice of those who are loyal.”
Truer words were never spoken (and or) written.
And when it comes to effectively creating and or (further) stimulating over the top customer evangelist.
A high powered ‘customer rewards program’ is just what the doctor ordered.
There’s another old saying in business, that lots of successful entrepreneurs live by, and it goes like this.
“A subscriber is good, a customer is (even) better, but a marketing partner (translated) a ‘customer evangelist’ is always best!”
Q.) What would you rather have?
A.) A list of 500 wish washy subscribers. (Because they may or may not ever actually buy anything.)
B.) Or an even smaller list of 50 rabid buyers!( Because they’ll definitely buy again & again!)
It’s simply a no brain-er,correct? You’d surely rather have that list of proven buyers.
So (then) the obvious question bares asking. How do you get your best prospects to go from casual subscriber to rabid (repeat) customer evangelist?
Introducing Three Killer Reasons Why You Want To Implement A High Powered Customer Rewards Programs Asap!
There are basically three major advantages (long term) to creating an effective customer rewards program.
Not to mention all the other numerous side benefits as well. Things you might (as a) serious small business owner and or service provider really benefit from, like incrementally building long term customer goodwill and customer loyalty etc.
Beyond that, you’ll also quickly discover that (just like) career politicians, your best customers really love bribes ((aka) incentives as well. 😀
Especially your loyal (fanatical) customer evangelist. Since they have already bought into your companies philosophy and mission, they don’t really require and or need much (strategic) encouragement in order to further their evangelism.
But the following three advantages can really help put your long term marketing efforts over the top.
A Really Good Lead Generation Strategy Includes An Equally Effective Customer Rewards Program!
Advantage # one: A decent (and or) pretty good (bribe) can convert an otherwise casual (first time) visitor to your site, into a much more valued subscriber.
And this of course is the all important first step. Online you need an inexpensive way to consistently follow up with your best prospects. Low cost high powered email will definitely fit the bill perfectly.
Offline, you can strategically use low cost, high perceived valued bonuses to get your best customers onto your email list.
For ex; (let’s suppose) you run a fairly successful small Mom & Pop family style restaurant.
Implementing Some Really Simple Customer Loyalty Program Ideas Can Do Wonders For Your Bottom Line!
You could create (either) a small postcard style flyer, and or a real business card, (both) you and your sales staff personally attach.
(Or just) hand it out to every paying customer, and inform them, (just by) simply going to either your special lead capture page and or a designated page on your WordPress blog.
They’ll receive a special six month coupon (via email) which automatically allows a maximum of three kids 10 & under, (per visit) to pay for the cost of their meal based on their actual weight!
And you could offer this special discount on your two slowest days of the week, depending on what time of year it is.
Plus, just by joining your opt in email list, anytime they come to your restaurant they’re automatically entered into a free in house drawing, and one guaranteed winner will get 50% off their entire bill.
(And for just $7 dollars they can automatically renew their coupon for another six months (indefinitely!)
Just think about the effect this free drawing will have on all the other patrons that (for whatever) reasons,still haven’t joined your list yet! 😀
Plus, you can add video tape footage of some of the winners to your blog.(Cool!)
Bribe Your Best Customers To Bring You New First Time Customers!
Advantage # two: You can also use a high powered customer rewards program to get your best paying customers to inexpensively grow your customer base, by aggressively rewarding them, each time they bring new first time customers with them to your store.
For ex; you might inform them (via) either email and or offline snail mail, that your current sale prices are 15% off, but they can receive an extra 10% off their entire purchase (no minimums), for every new first time customer that they bring to the store with them. (Must be at least 18 years of age.)
And the first five customers that bring at least five new first time customers with them to your store (automatically) get a $50 dollar gas card to boot!
(Think they’ll tweet or mention it on their Facebook page? Free local viral marketing at its best.)
A Well Implemented Customer Rewards Program Helps Fuel Your Companies Growth!
Advantage # three: Of course you’ll reserve your absolute best (word of mouth) buzz creators for your fanatical customer evangelist.
Because without a doubt (over time) they’ll continue to purchase the most stuff, and spend the most money.Right?
And they’ll consistently refer the most new customers, and they’ll also give you the best mouth watering (not to) mention bank account filling testimonials!
Yeah, their worth a whole lot to your bottom line. Their total life time customer value is huge!
So you and your staff want to go out of your way to periodically reward/bribe and acknowledge their efforts, so they’ll continue to do what they do best!
Those are the three biggest reasons why you need a killer customer rewards program!
Q.) What is the simplest and least cost effective way you can reward your best customers or clients for their loyalty within the next 30 days or less?
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
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