Please follow and like us:
small business

Three Incredibly Simple Ways Savvy Small Business Owners Profit From The Back End Of Their Businesses!!

   (And “How” You Can Too!)

So (ladies & gentlemen) hopefully by now, you’ve heard the phrases, the front (or) back end of your business and or service, correct?

And you realize they are basically referencing, two very distinct components of your overall business and or service,correct? Good.

Because without a doubt, when you closely examine some of your most successful competitors.

You will probably discover,some of these extremely savvy small business owners, and or service providers, have or are currently in the process of (literally) mastering, the fine art of systematically profiting, from the all too often, forgotten and or neglected, passive back end component of their respective businesses.

And to consistently do so entrepreneur, is a major marketing mistake!

And will continue to cost you a proverbial fortune, in both your potential short and long term profits!

So let’s take a really close look or two, and hopefully prevent that from happening, far less frequently going forward.Sound good?

So How Do Savvy Small Business Owners Strategically Can In On And From The So Called Back End Of Their Businesses And Or Services?

First of all, “what’s” really meant by this (often) thrown about term, back end?

Basically, without re-writing Webster’s (dictionaries) clinical definition. For purposes of example only.

Let’s just refer to the “back end” of your business, and or service, as all the additional sales and revenue generating income streams, that recur after your initial front end sale takes place.

And it doesn’t matter, if you are a typical, Mom & Pop small business owner, and or a high end service provider, like a dentist, CPA or Lawyer, with a specialty based practice etc.

Whose Says The Back End Of Your Small Business And Or Service Isn’t Waiting To Happen!

Potentially, (whether) you’re actively taking advantage of the untapped marketing opportunities or not!Your business/service has the potential to be doing so!

In fact, there are some major, multi million dollar examples, of companies that have literally built the vast majority of their revenue, strictly by understanding and taking advantage of the back end, income producing component(s) of their businesses!

Your Small Business Marketing Strategies Have To Include An Effective Back End Marketing Component!

Ever heard of the ” CD Tape Of The Month Club?” And or any companies, using (either) a similar name, and or similar marketing concept?

Like the once mighty, “Book Of The Month Club”, that unfortunately, you don’t see around, nearly as much as you used to!

But notice “how” this particular, long term marketing strategy, along with it’s many (mega successful) knock off imitators, all seem to work.

Really Sophisticated Lead Generation Strategies And Or Tactics Almost Never Initially Seem As Obvious As They Truly Are!

The extremely marketing savvy company, is actually crazy and daring enough, to consistently risk allowing you and I, (meaning) the general public, to pledge to purchase future, (in this particular case) CD’s at their normal retail rate of X.

In exchange for being able to purchase (typically) seven CD’ s (and or ) DVD’s of our choice, for some outrageously low price of just seven to twelve cents! Say what?  😀 

So the vast majority of us, quickly leap at the chance to take advantage, of such an outrageously generous offer!Right? 😀

So Are You Starting To Appreciate How And Where Your Current Lead Generation Strategies And Or Tactics Can Definitely Use A Little Tweaking!

Now obviously, not every person (consumer) that pledges to make seven to twelve additional, future purchases, at current retail levels, will actually keep their word!

What a shock! So “how” in the world, can this, (and or) any other similar, back end based business model, based business, possibly be able to continuously afford, allowing their customers, to get seven to twelve current (incredibly popular) CD’s, (or) DVD’s at such a ridiculously low rate.

When they know (full well), going in, a certain percentage of these consumers, definitely will not purchase any more CD’s, at the current retail rate of X!

So they’re knowingly going in the hole, initially, banking on making up the vast majority of their (anticipated) gross profits, on future back end purchases! Is that correct? Yep!

Successful Entrepreneurship Means Not Only Understanding All Facets Of Your Business! (But Readily Taking Advantage Of Them Too!)

So let’s not forget, basic marketing 101! First of all, for every consumer that leaps at the chance, to buy seven (current popular artists’s) CD’s, for literally pennies on the dollar, (they get) a valid name and opt in email , (and or) mobile marketing database subscriber, do they not?Bingo!

And since these consumers literally total up into the millions!You best believe, they readily expose their consumers, to various affiliate offers, where they may in fact, routinely generate (anywhere from) $1$3 dollars per click! Or more!

Meaning, when they include (some of) their best market tested affiliate link offers, in their well crafted, sequential follow up email messages, they’ll routinely generate millions of clicks!

So Are You Starting To Feel More Optimistic About Some Of Your Very Best Entrepreneurial Ideas!

And they also do a ton of, extremely well thought out joint ventures too! And those pay extremely well too!

So hopefully, you can see, “how” and why, the proper and strategic formation, of your all important back end profit components of your business, and or service, can lead practically, any savvy small business owners, to some serious long term profit potential!Don’t you agree?

Great!Because in part, we’ll really pick up steam! See you soon!

Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can

apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will
help you increase your profits by as much as 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular
niche market is.)It’s a $97 dollar value and it’s free!

 

 

2 Responses to Three Incredibly Simple Ways Savvy Small Business Owners Profit From The Back End Of Their Businesses!!
  1. This is a really smart approach Mark and it’s one I know many of the most successful Entrepreneurs use. Even companies like Aweber use this tactic except they run a banner across their site so whenever you sign in your see their message to check out special offers from their partners and it’s pretty hard to resist.
    Marquita Herald recently posted…Reflections on the Nature of LoveMy Profile


[top]

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge

Social Share Buttons and Icons powered by Ultimatelysocial