So “how” many older magazines do you still have around the house or office? When’s the last time you threw a bunch of them out? It’s probably been a while, correct? Yet, just in the last seven days alone, “how” many emails have you deleted or never even bothered to open, because they went directly to your spam folder? Bingo!
What’s the point you ask? Simply this; even if you have older offline newsletters of some kind, you’ll probably hold on to the highly informative ones , up to 500% longer than you do a majority of you emails!
That said, let’s quickly talk about the three forms of long term potential profit, that’s available to any savvy newsletter publishers, who happen to be reading this!
Entrepreneur Newsletters Can And Will Help Increase Your Profits!
(In At Least Three Incredibly Simple Ways!)
First of all, you do not have to publish your own newsletter, in order to profit big time from newsletters! Huh? That’s correct. It certainly helps if, you’re in total control of the entire newsletter publishing process!
But you don’t have to be! It’s just, if you’re the publisher, then the final decision is in your hands, not somebody else s! Because you get to decide, if you’ll accept paid ads, and which kind and “how” many!
Or “who” gets to be a featured guest writer in each issue, and “how”many pages to publish per issue etc.
1.) Potential profit advantage # one: Entrepreneur, let’s face it already! Your email inbox (and mine!) it’s getting more and more crowded! Would you not agree? Which means, like it or not! Our overall collective open rates are and will continue to suffer to some degree or another!
Which is why, a newsletter of some kind, be it a three month or twelve month subscription, is simply made to order!
For one thing, it’s an absolutely proven way to ethically bribe and compel your best customer/clients to willing give you their offline physical mailing address!
(Hold on before you start about the added cost to both print & mail it to your subscribers! Because there is a proven strategy to address that, which you’ll discover it part two!)
2.) Potential profit advantage # two: The next thing is, you can and should use a free three month trial subscription, in at least two ways, to increase your overall long term profits!
A.) First, you can always give anyone that gives you a video testimonial (that coincidentally), you can use from now on! A free three month trial subscription to (either) your or one of your top joint venture partners newsletters!
(And if they’re extremely camera shy! Then give anyone that provides, either an audio or written testimonial, a three month trial subscription, at your (or) the the publishers actual cost!
Because remember, if the “how to” problem solving information does it’s job within those three sample issues; guess what? A certain percentage of the recipients, will upgrade to a paid annual subscription!)
B.) Next, you can also give all of your subscribers that refer new potential paid subscribers to you, an extra free month extension to their current subscription! For every new one year paid subscriber they refer!
3.) Potential profit advantage # three: And finally… let’s say you’re not the actual publisher, but the publisher is one of your top JV partners.
You could inexpensively test using their free three month trial subscription, as a free upsell bonus, for any of your customers and or clients, that buy certain products and services that you sell!
When you actually put a pencil to it! No matter “how” you spin it! Strategically marketing via newsletters, just flat out makes economic sense! Don’t you agree?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And help you master your effective communication in marketing skills.(No matter what your particular target market is.)
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