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Three All Too Common Internet Marketing Mistakes Far Too Many Entrepreneurs Make!Part Five

Three All Too Common Internet Marketing Mistakes Far Too Many Entrepreneurs Make!Part Five

Now as you previously discovered in part four of this ongoing series, about “how” an extremely savvy (in  this particular hypothetical case only) a local retail furniture concern,was learning how to systematically  profit from some of the all too common Internet marketing mistakes, correct?

And as a direct result of them becoming extremely pro-active in this one main area, they’ve watched their  primary opt in email list, go from virtually non existent to a staggering 32,760 highly responsive VIP  subscribers!

And that’s just for one specific location mind you! And that rather impressive stat alone has caused  other major retailers of all kinds, (nationwide) to start regularly inviting them to all of the regional and  national events to be (both) highlighted guest speakers and (heavyweight) which also means heavily  promoted keynote address speakers as well!

And to think, all because they were savvy enough to consistently do “what” 80% or more of their  particular industry  consistently fails t do! Which is aggressively build their (on and offline) databases!

In this particular post, you’re going to discover“how” they’ve managed to consistently parlay all of this local and national (on and offline) notoriety into some serious long term effect compound profits! And more importantly, “how” you can too!

So”How” Do Extremely  Savvy Entrepreneurs Such As Yourself Consistently Profit Some Of The All Too Common Internet Marketing Mistakes!

First things first!Ladies & gentlemen, please forgive this rather obvious (fundamental) marketing ploy for being hammered (almost to the point) of practically overkill!

But it’s just that darn important!So here’s a quick (standard) marketing intelligence test indicator question for you! For the record,which is heavier, a ton of bricks or a ton of feathers?(Seriously!)”What’s” your honest answer? (Hint: if you didn’t answer they’re both the same!)

My friend (unfortunately) the information on this particular blog is simply not for you! 😎

And it’s truly in your best interest to simply move along asap! You’ll see “how” and why that incredibly simple question (is so very) relevant in just a second! So please sit tight!

That said: answer this final marketing intelligence test indicator question, (if you would be so kind!):Is one percent of something, equal to one percent of something? Huh?

Case in point: If you have an (on or offline) database of 100 subscribers and one person actually buys something, (anything mind you!) Does your sales conversion rate (SCR) equal one percent? Y or N? (The correct answer is yes!) Very good cadets!

Okay, based on that same (exact) logic, does it not stand to reason, that since this extremely savvy (local retail furniture concern) and or your business and or service, has a staggering 32,760 VIP opt in subscribers (and or an offline) mailing list of the same amount.

That potentially a mere one percent of those highly responsive subscribers are primed to purchase something right now! Say yes! So I ask you again, is one percent of something equal to one percent? 

Therefore, the moment they opt in, they are offered an A/B split test One Time Only (OTO) super discounted price on one of the retailers best market tested offers!

Because guess what? Three hundred and twenty seven subscribers (327) (or one percent) of the 32,760 VIP opt in subscribers are mathematically proven to say yes to a really good –market tested– (One Time Only) offer of some kind! Bingo!

 That’s the first order of business, (meaning) entrepreneur be sure that you have one of your best market tested (low priced) front end offers available, the moment your VIP opt in subscribers (hit the confirmation) link from your paid email service provider.

How Extremely Savvy Online Marketers Continuously Boost Their Long Term Profits For Literally Pennies On The Dollar! (And “How” You Can Too!)

Now then, let’s suppose this extremely savvy furniture retailer gets wind of the fact, that another local (albeit) smaller family owned furniture outlet, is tired of struggling trying to compete with the ever changing local business and political climate etc.

And they desperately want and need to quickly liquidate $800,000 dollars worth of their remaining furniture inventory!Say within the next seven days or less! So they can “finally” officially close shop and move on to other things!

And (truth told) they simply do not want to be bothered spending a fortune on local newspaper, radio, TV and outrageously expensive displays ads etc!

Nor do they wish to constantly haggle with buyers trying to brow beat them down (even further) on their already (slashed to the bone) “everything must go” blowout liquidation sale prices!

Instead (if they could), they’d simply prefer to have another local company just purchase all of their remaining inventory (for say) a cool $400,000 dollars in cash!(Paid via an es crowed certified cashiers check of course!)

So they’re more than willing to let their entire remaining inventory go for 50% on the dollar and be done with it already!So think about the potential math here!

“How” times does 327 go into $400,000? ($400,000 / 327 =$1,223.24)  Or to say it another way, if all 327 (or the one percent) of the furniture stores VIP opt list spends just $1,223.24 apiece, the furniture store just raised the $400,000 dollars in cash needed to buyout the other companies entire inventory and save a whopping 50% while doing so!

Leverage Your Customers And Clients Insatiable Desire To Save Money And Convert It Into Some Serious Long Term Profits!

But here’s the thing! Suppose the retailer informs you (via email and or text message), that every customer that spends just $500 dollars (or X) can purchase up to $800 dollars were of specially marked goodies, located in a specific section in the store!Huh?

Meaning, as long as you spend $500 dollars you can save 38.5% (by being able) to purchase up to $800 dollars worth of a certain type of inventory! Or (if they prefer!) They can get an even better arrangement, and they only have to spend just $300 dollars in order to do so!

Which potential option (pray tell) entrepreneur, do you honestly think a certain percentage of them will most definitely choose? Yep! You’be better hurry up and know it!

Curious to (discover) “what” the particulars of these particular strategies are? That’s “what” this entire ongoing series is all  about! So in part six, you will definitely “discover” how” you can systematically profit some of the all too common Internet marketing mistakes!See you soon!

Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by as much as 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!

2 Responses to Three All Too Common Internet Marketing Mistakes Far Too Many Entrepreneurs Make!Part Five
  1. Mark,

    On paper your math looks good, but does it always happen that way. Perhaps 1% will opt in to purchase a low fee item but not necessarily spend the $1223,24 needed by 347 customers. I like the suggestion to use your current customers to help you fund a discounted purchase. I also like your suggestions to first find a way to get money from your current customers instead of just laying out cold cash, even at a hugely discounted rate.

    You are talking about wise leveraging and business tactics that many entrepreneuers do not implement to their own benefit. Thanks for continually providing such valuable insights and suggestions and real examples of how good business tactics are set up and used.

    Warmly,

    Dr. Erica
    Dr. Erica Goodstone recently posted…What are the Benefits of a Long-Term Business Relationship?My Profile

    • So very well said as usual Dr.Erica!LOL!

      However,part six addresses your first concern!LOL And the real point of showing
      the number which was twelve hundred and some change each, was (and is not) to suggest that each individual
      would actually spend that much per se!LOL!

      It was just to crystallize the concept with a numeric example,so that the reader could better follow the
      entire concept.

      Because clearly,by understanding our basic marketing theory 101, we know 20% of those VIP
      subscribers,will account for at least 80% of the overall business!

      Which means,from a truly practical sense, one individual (and or couple) may spend as mush as $12,000
      dollars, and another person and or couple may only spend $300 dollars!

      So “what’s” really being proposed here is the fact that, you consistently attempt to monetize that one
      percent,who statistically speaking, you know is far more likely to spend some money,the moment they join your list!LOL!

      And I just used the $1,200 dollar amount to demonstrate (hypothetically) what each would need to spend,
      in order to raise the entire $400,000 dollar amount needed to buy the inventory from the other company!That’s all!

      Because there literally might be a ton of creative marketing strategies to use, (as you’ll discover in part six, (LOL)for actually
      raising the necessary cash!

      Your excellent observations and input ,however, has just sparked,perhaps one or two additional installments,
      where I can easily provide even further elaboration after part six!LOL!
      Thanks!
      Mark Newsome recently posted…Why Extremely Savvy Marketers Have To Quickly Distinguish Between Really Good And Not So Good Customers!My Profile


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