This Is Why You Gotta Stick To Implementing Proven Processes!
Do you currently have any type of formalized marketing plan? Or up to now. Have you been content, to more or less wing it? The main challenge with winging it is. You tend to get sporadic, hit and miss results at best.Don’t you agree?
On the other hand. Once you discover and start consistently implementing your particular business or service-s proven processes. And start diligently applying them.
Believe it or not. You can start generating, some reliable results. And do so, for a whole lot less money. Which is always a good thing. Is it not?
And the good news is. You definitely don’t have to master these proven processes. Just get competent at implementing them. As you’re about to discover.
Let your major competitors, keep spending a fortune, in order to reach their first time customers. Meanwhile you dramatically lower front end costs and systematically increase your long term profits.
So How Can Implementing Some Proven Processes Lead To Increased Profits?
Here’s a very interesting, real life case study.Which clearly demonstrates, why you and I, definitely need to implement, as often as possible. Some proven processes, rather than just trying to get by merely winging it.
A rather large, fortune 100 service based company. Which literally received tens of thousands of calls, from potential first time customers every year.
Their staff, was initially averaging a 71% closing ratio. Meaning, typically, for every 100 unique first time callers.The service would generally set first time appointments with 71 out of every 100 first time customers.
However, once it came to light, the service had employees/associates, who were never formally trained in the specific area of their business.
They immediately instituted, the following two strategies:
1.) First: They hired a respectable, high end, sales training, who specializes in proven phone answering strategies.
2.) Second: Going forward. Only their current and future employees, who had been formally trained and certified in proven phone answering strategies and techniques.Were allowed to answer the phone and communicate, with incoming calls, to their main phone answering center.
The net result were. Over the course of the next 18 months. Their newly, professionally trained, in house phone answering staff. Now averaged an amazing 94 first time appointments set, out of 100, unique first time callers.
So the in house, professionally trained and certified, call answering staff, was now averaging, a staggering 94% closing ratio. Whenever first time callers, call in, to inquire about the entire first time appointment setting process.
Are You Starting To See And Appreciate What Tends To Happen When You Discover And Stick To Implementing Some Proven Processes!
And just to follow up here. As a direct result, of this highly respected, service base business, consistently implementing some proven processes, with regards to how and “who” answered their in coming telephone calls.
As a direct result of getting the right staff members professionally trained and certified. Their 94% closing ratio, for setting first time appointments, with their tens of thousands, of incoming, first time callers,.They added an additional ten million dollars, in front end gross revenue. Say what? Exactly.
This is why, you and I, don’t want to try and wing it. You can’t afford it.Okay, if though these are pretty impressive numbers for sure. Even for a fortune 100, service based company.
What or how, do or would you apply, the proven processes marketing/promotional strategy. To your current or future marketing or promotional campaigns. Great question.
Start To Leverage Common Every Day Activities Or Situations!
Case in point. Let’s say, you’re the primary marketing director, for a women-s facial salon and cosmetics distributorship. And truth told, the vast majority of your long term profits, consistently come from the back end of your sales funnels.
Where you consistently sell, a certain percentage of your female customers.From literally all walks of life. You sell them, blushed, eye lines, conditioners, fancy moisturizers and the like.
And since your ideal female customer.Who typically earns, somewhere between high five, six or seven figures a year.And their total lifetime value metrics,are somewhere between $250- $4,000 dollars. Give or take, over the next five to seven years.Give or take.
So you look around, for some all too common, typical every day situations, which you or your major competitors, can systematically use, to grow your business or service geometrically.
And here’s one of the previously untapped marketing gems, you decide to start with. You have four of your top, female sales reps, to go become regular customers, of some local, upscale, independently owned dry cleaners.Huh?
Think about it. These local upscale cleaners, cater to your ideal female customers, do they not? Absolutely. So initially, you offer both the female owner(s) or their female employees, free deluxe facial packages.
Which normally retails for at $47 -$67 dollars. But only if they drag a friend with them, whose at least 18.Before the gift certificates expire. Otherwise, if they decide to come alone, before the expiration date. They only save 10% off the normal retail price.
You Definitely Don’t Need To Be A Certified Marketing Guru In Order To Consistently Produce Some Bankable Results!
So here’s what your sales reps, ask the dry cleaning owners. “Would it be okay, to help them grow their profits?” You can probably guess, what 99% of them say, correct? Agreed.
So you propose, every female customer, who spends at least X amount of dollars, those ladies, will have a sealed envelop, taped to the plastic, with their order.
And the outside of the sealed envelop, has the words “Thank You!” Or “Congratulations!” written on the outside of the envelop. In big red letters.
So you know it will immediately be ripped open, correct? No doubt.
And initially, inside, these local ladies of influence and affluence, will find, two extremely time sensitive gift certificates.For two women-s deluxe facial packages worth X.
Provided, they drag a friend with them. Whose at least 18.And after these ladies of influence, take advantage of the free, deluxe facial package. Guess what happens next? A certain percentage of them, upgrade and spend money and lots of it. On your awesome paid products or services.
Are you starting to appreciate, how and why, consistently implementing some proven processes, is definitely worth it? Say yes!
Are You Definitely Ready To Take Your Business Or Service To the Very Next Level Or Two!
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