This Is Why You Definitely Get Familiar With The Total Lifetime Customer Value Concept!
Of course, in the back of your entrepreneurial thoughts, you and some of your top, (meaning) most reliable JV (Joint Venture) or top cross promotional partners.
Know and understand the total lifetime customer value concept, correct? (If not and this is one of your very first visits to my particular blog. First of all, welcome and thanks so much for stopping by.
Be sure and click the link and read, (make that study!) at least a few blog posts pertaining to this potentially valuable subject and can’t do without understanding it concept. Because you sort of develop profit generating X ray eyes when you do.
And you’ll instantly become ten or X times more valuable. (On at least a few initial levels to begin with.) To both your current and future JV and or cross promotional partners. Hopefully that’s a potentially profitable position you can definitely live with, correct?
You Get A Pretty Good Understanding Of This Total Lifetime Customer Value Metric Thing! (And Previously Untapped Marketing Possibilities Start Quickly Multiplying In Your Favor!)
Sadly, far too many profit seeking business owner(s) and or service providers. They have laser beam focus, (albeit) on the front end of their business. Not realizing and or appreciating “how” much potential long term gross profits they’re constantly leaving on the table. Simply because they, (but hopefully not you!) Have little or no real understanding, of the total lifetime customer value concept.
So they don’t readily see the potential long term gross profits sitting right in front of them. (Granted, they’re slightly buried just below the surface of marketing/promotional possibilities. But they’re waiting to be discovered just the same.)
Take one of your current or future cross promotional partners. They just like you and me. Have customers who for whatever reasons. Have become semi-inactive. And they also have current and future vendors.
Who could strategically benefit (greatly!) from one of you and or your major competitors best, market tested, low front end cost products or services. You could let them either, buy them from you at your actual hard cost, and immediately re-sell them to their current an future inactive customers for a slight front end profit. In order to:
A.) Build their opt in email subscribers.
B.) Ethically bribe these inactive customers to not only come back to their store or website and make some sort of purchase.
C.) also ethically bribe them to drag a friend and or colleague with them to their store. So hopefully both of them spend a few bucks.
So How In The World Does All Of Your Over The Top Marketing Generosity Possibly Benefit You? (Especially Over The Long Haul!)
First of all, please don’t ever forget. You and or your major competitors top JV or top cross promotional partners. Entrepreneur they’ve systematically invested a ton of their extremely hard-earned money, put in continuous effort. As well as constantly invested a ton of their own resources.
Initially generating, creating and nurturing their customer base, correct? So their ongoing efforts is part of “what” you and or your major competitors are strategically leveraging You didn’t need to waste a nickel systematically A/B split testing anything. “How” much precious time and money has that potentially saved you alone? (You so got that right.)
Plus you’ve created a first time customer for literally a fraction of the cost. And without a doubt. At least a percentage of those first time customers will: A.) Periodically make repeat purchases, correct? B.) Spread some positive word of mouth and mouse viral buzz. C.) Also provide some potentially bank account filling, video, audio or written testimonials.
When you add all of those potential mini profit centers up. Ladies & gentlemen, it should become obvious as all get out. “Why” it definitely pays for you and I to understand the total lifetime customer value concept. Don’t you agree?
Whose Says There’s No Hidden Money In Your Typical Small Business And Or Service!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate
