What type of paid advertising, are you currently utilizing now? Or maybe ask the question another way. Do you prefer any type of paid advertising and or paid promotional strategies?
And how’s it going? And during your pro-active entrepreneurial journey. Which option do you prefer? Meaning.Would you rather pay for your exposure? Or look to some proven examples of bartering, to help you get some much needed marketing/advertising exposure.
Before going any further. Let me be crystal clear here. Yours truly, is not a licensed tax adviser expert of any kind. So before you even think about applying anything in this particular blog post.
As it relates to any type of tax advice. Don’t! Be sure you seek out the advice of a qualified tax or legal expert. Okay, you’ve been forewarned. Anyway. The real purpose of this particular blog post.
Is to make you keenly aware, of the untapped marketing/promotional opportunities. Because you can structure some potentially profitable transactions, of practically any size.
And just in case you’re wondering. It also doesn’t matter, whether you primarily market your business or service, on and offline. As you’re about to discover.
Are You Finally Ready To Start Creatively Structuring Your Advertising Or Promotional Opportunities?
There are literally tons of untapped bartering opportunities Just waiting to happen. Case in point. As you take a closer look at the feature image with this particular post. How many of you recognize my social media marketing coach and mentor, Janice Wald of mostlyblogging.com fame.
As many of you are probably already well aware. Janice is one of the top, social media marketing experts online. Which means, she has tons of paying customers, on various levels.
Who pay to access her proven expertise all the time.But what may not be as readily apparent to you is. Janice is in the featured image with this particular blog post.
And she’s making it known, she was recently approached, by a vendor, (potential customer/client.) And asked if she would consider, participating in some type barter arrangement. Where she accepted some type of coffee, in exchange for expert social media marketing expertise/consulting.
This is in 2019. Not 30 years ago. Barter is incredibly viable today. To the tune of billions of dollars worth of transactions annually. You’d definitely be surprised, at the types of companies.
Especially the larger ones, and the many professionals.Who are very pro-actively, utilizing some form of barter and or cross promotions.
Are You Definitely Ready To Take Your Business Or Service To The Very Next Level Or Two!
Just below, is another screen shot image of Janice holding a poll, with her twitter audience. Asking, if she should consider, examples of bartering, as a viable marketing/promotional option.
But truth told. Whether she does or doesn’t. Barter has been, and definitely will continue to be. An extremely viable form of commerce.
Clearly it’s not for everyone. But you owe it to your bottom line. To take a much closer look at it. And please be advised. It’s not without it’s potential down side as well.
You Can And Should Grow Your Business Or Service Using Non Traditional Methods Or Strategies!
Here’s why this is potentially profitable to you and I. Both now and or in the future.A while back. One of my local customers, who’s a computer repair expert.
He and I bartered my marketing/copy writing services,(in an ongoing basis), in exchange for him providing some much needed, ongoing computer trouble shooting on my computer.
So whenever we need assistance in those particular areas. We reach out to each other first. Sadly, far too many aspiring entrepreneurs. Both on and offline. They see or hear about various, potential barter situations.
And they automatically dismiss them. As either, unrealistic or these types of non traditional situations, only happen with mega corporations. Or incredibly small, mom & pop operations. It happens a whole lot more often than you may think or currently realize.
Hopefully, going forward. What should be or become readily apparent is. These proven examples of barter. Happen to the tune of billions of dollars per year.
And it’s literally been this way for decades. But again. Do not ever attempt to enter into any type of barter arrangement. Until you have a fairly good grasp of the fundamentals.
And you know and understand the potential tax consequences. The main point of this particular blog being. Please do not overlook and or ignore, the long term, profit generating potential of some form of barter.
Keep The Doors Of Marketing Opportunities And Or Possibilities Open!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
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Hello Mark,
These days, sales conversations are becoming even more buyer-focused, which mean sales reps have to get creative when it comes to prospecting.
Everyone is scrambling to develop their own hacks, techniques and processes for prospecting in order to move prospects through the sales funnel and turn them into customers.
Eventually, thanks for sharing your wonderful experience with us.
With best wishes,
Amar Kumar
Hi Mark,
How exciting to see your post! I love the conclusion you drew from reading my article.
You are right. Bartering is becoming more and more the norm. I see it at Influencers.com where people offer me their product in exchange for promotion as compensation. Thanks for the article.
Janice
You’re extremely welcome Coach!
And I definitely can’t stress it more.
There is a ton of currently untapped, long term marketing potential,
just waiting to be discovered and effectively utilized, through some form
of barter.
And I’m so glad, you freely shared being approached about potentially
using it. All it takes is the creative meeting of marketing minds.
Always great to see and hear from you coach! Thanks so much for
stopping by and sharing your real world insights!