This Is Why You Definitely Need To Understand Direct Marketing Strategies And Or Tactics!

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This Is Why You Definitely Need To Understand Direct Marketing Strategies And Or Tactics!

So have you also noticed how, far too many small business owners and or service providers, (unfortunately) seem to fixate on basically one approach to what it is they do?

And they often don’t see all the potential untapped marketing opportunities and or possibilities, even their semi cash strapped small business and or service, is truly capable of tapping into.

On the other hand, armed with some market tested, direct marketing strategies and or tactics.

Practically any profit seeking entrepreneur, can easily add a few additional, (low hanging fruit) profit center generating possibilities, to the front or back end of their business.

And in some extreme cases, these newly discovered profit centers, (when properly developed),can actually be built into six or seven figure assets.

And sometimes sold off altogether for some really big money, and or have the marketing strategies and or tactics which originally created them, leased to other non directly competing entrepreneurs, for monthly and or annually renewable licensing fees.(Just ask master marketer Bob Serling, if you doubt me.)

So Who Else Wants To Discover Why It’s So Critically Important You At Least Partially Understand Direct Marketing Strategies And Or Tactics!

Case in point. A while back, a very successful entrepreneurial minded CPA (Certified Public Accountant) by trade, revealed how she was able to in essence sell her fairly lucrative CPA practice.

And almost immediately go full time into being a profit generating entrepreneur, who specialized in helping, (both) struggling CPA firms further maximize and reach their full earning capacity.

Plus, over the years, she and her carefully picked and professionally trained staff, began to specialize in helping independently owned, small to mid sized business owners and or service providers, build up their revenues, before they either sold and or brought in different types of investment and or strategic alliance partners.

There Are Many Proven Ways To Build An Incredibly Profitable Sales Funnel!

One of the really profitable strategic alliances she was wise enough to form and maintain, early on in her blossoming entrepreneurial career, was with local real estate business brokers.

Whose primary client base was made of at least, 40% or more, of local business owners and or service providers, whose primary business, currently grossed at least seven figures a year.

And her primary reasons were, it’s simply a gazillion times easier,(she’s found over the years),  and far more potentially profitable, to introduce a successful business owners, to some new and or far more potentially profitable ways, of inexpensively, growing their business and or service, for literally pennies on the dollar.

Your Marketing Funnel Can And Definitely Will Be Made Up Of Several Different Components!

So here’s how she and the various, local real estate business brokers, helped each other earn an awful lot of money. Basically, because this extremely marketing savvy CPA knew she definitely needed her very own VIP opt in email list and offline database as well.

Over a five year period, her opt in list now exceeded 3,500. And what she would periodically do, is send a series of an unscheduled “broadcast” email messages, along with the occasional snail mail post card message as well.

Basically she would let her subscribers know, since she had an exclusive arrangement with one of the areas top rated, real estate business brokerage firms, as well as one of the areas top real estate brokerage firms, which specialized in mid to high level single family homes.

Strategic Alliances Opens The Door To Multiple Streams Of Income Producing Opportunities!

They could list either their primary business and or homes, and pay just 3% in commissions, as opposed to the typical 6% transaction fee, the vast majority of the other equally qualified professionals were currently charging.

Stop and consider for just a moment, what a major difference, a mere 3% can and definitely does make. Especially over time.

The Positive Word Of Mouth And Mouse Approach Is Typically A Whole Less Expensive And Far More Profitable In The Long Run!

Let’s say the business eventually sells for $2.5 million dollars. A six percent gross commission, equals a $62,500 dollar commission, for the selling principals involved.

However, a three percent commission, equals $75,000 dollars in brokerage fees.

In other words, the former CPA’s clients, just saved $75,000 dollars! Wanna put that amount in a financial calculator, and compound it at just 8%, (with the interest re-invested), compounded over the next twenty five years, to see what it could potentially grow into! 😀

There Really Are More Long Term Advantages To Strategic Alliances Than You Can Curently Appreciate!

So here’s a quick question for you. Do you think any one who owns and eventually sells their home,investment property,business and or service, for $2.5 million dollars and saves at least $75,000 dollars in brokerage fees, will let a few of their peers know?

Both on and off of social media.  😀 And do you think the CPA’s reputation as well as the broker(s) who handled the transaction,will generate a few additional transactions along the way?

And do you think (both) the personal and professional inner circle, of the individual(s), who sold their asset, and saved a ton of money in brokerage fees, might (at some point) in the not so distant future, want direct access to the exact same professionals?

And do you think, these type of direct marketing strategies and or tactics, can and will help your business and or service move forward?

You Can And Definitely Should Should Use Some Proven Direct Marketing Strategies And Or Tactics To Move Your Business And Or Service Forward!

And of course the flip side of the two professional strategic alliance relationship is. The business broker, would periodically let her clientele know, her CPA contact, offered a free lead generating, DVD, which also available via a link to a recorded 90 minute webinar.

And the title of the recording is: “Seven Little Known Ways You’re Allowing The IRS To Freely And Legally Take Your Extremely Hard Earned Money!”

And in this high level workshop, the CPA would reveal, X little known ways, for entrepreneurs, to use proven marketing strategies, like licensing, strategic alliances, reverse engineering and re-activating ex-or former customers etc.

And also showing their best customers how to systematically do the same thing.And then how to legally distribute this newly generated income, for maximum tax savings.

Word Of Mouth Marketing Simply Never Ever Goes Out Of Style!

Plus show them how to use these newly developed income streams, to dramatically increase the overall value of their business and or service.

In short, their strategic alliance,allowed both of them, within a five year period, to create whole new profit centers, which easily grossed multiple seven figure incomes for both of them! 😀

The main point being, proven direct marketing strategies and or tactics, always help move your business and or service forward. Don’t you agree?

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