This Is Why You Definitely Gotta Start Implementing Some Type Of Bank Account Filling Relationship Marketing Strategies!
Okay. Let’s be brutally honest here, okay? Great. How many times over the years.Have you seen, “who” you know, out perform “what” you know? Agree? So the $64,000 dollar question begs asking. How much longer, can you realistically afford, to avoid implementing.
Some real, potentially bank account filling, relationship marketing marketing strategies or tactics. Hopefully not much longer.
Because ever day you or your major competitors resist doing so. You put your business or service at serious potential risk. Huh? Because at some point.
Your lack of consistent cash flow. Will start to be or quickly become, a major hurdle. Which at some point. You may not be able to work around. And when this starts to consistently happen.
The overall financial and emotional strain, will definitely spill over into other areas of your life. And this is how and when things start to get awfully complicated and messy.
Or, you could start implementing, some proven marketing strategies, just like the ultimate insiders do. So “what’s” it gonna be?
So How Does This Relationship Marketing Plan Really Give You Or Your Major Competitors The Edge?
Great question. But another equally important consideration is. Especially over the long term. How much more profitable and efficient, does some consistently implementing, some form of bank account filling, relationship marketing. Make your business or service.
Say for example. When it comes to strategically applying the “who” you know aspect of relationship marketing. Given the following two, all too common marketing scenarios. Which one do you honestly feel, will ultimately result in. Consistently filling you or your major competitors bank account.
1.) All too common marketing scenario # one: You or your major competitors, spend a ton of money, on some type of outrageously expensive, traditional advertising or promotional campaign.
And at best, you generate, one brand new customer, at a linear snails pace at a time.
2.) All too common marketing scenario # two: Or you strategically invest, in some proven forms of customer retention strategies.
Because consistently doing so, means on average, you’ll save up to 500% less, in traditional advertising or promotional costs. And obviously, it certainly doesn’t take too long, for these type of all too common savings to start to really add up. Don’t you agree?
Plus, you throw in the additional bonus, of on average your repeat customers or clients.Typically, not only purchase more often. But they also tend to spend, anywhere from 55-65% more, than your typical, one and done first time customers or clients do.
Building And Nurturing Rock Solid Relationships Is Definitely Where The Long Term Profits Are!
And of course, your extremely loyal, long term repeat customers.Constantly go out of their way, to refer your new business. Usually to the tune of, and where from 25-40% more, than your typical, one and done customers do.
And the ultimate insiders “know” and fully appreciate. Simply by strategically and consistently A/B split testing and tweaking, their market tested, customer retention strategies and tactics.
Just on the initial front end of their ever improving sales funnel. A minuscule increase as little as 5-10%. Can often result in, (over time of course!) A sustainable increase, in your overall, long term gross front and back end profits, of 15-60%.
If only, your fancy and potentially expensive, PPC (Pay Per Click) ad campaigns. Came close to consistently generating these types of bankable results, right?
Now quickly picture this, all too common marketing situation. On her way to work. A lady stops in at the gas pump and mini mart, she typically stops into. To grab a few gallons of gas, a large coffee and a couple of bagels and cream cheese.
Only this time, she’s semi shocked to discover. Not only is this particular, independently owned, gas station and mini mart.
Surprising the first 100 or X number of ladies, who spend at least $15 or X number of dollars, with a free Xtra large coffee or Xtra large beverage of their choice. Say what? Which is an X dollar value.
But these ladies will also receive, a sealed envelop, with the power marketing words, “You definitely deserve this!” Written in big bold red letters, on the outside of the envelop.
So What Are You Consistently Doing Right Now To Make Your Current Or Future Relationship Marketing Strategies Or Tactics A Major Success!
Of course these semi stunned ladies, will waste absolutely no time, ripping these envelopes open, correct? Absolutely. And here’s “what” they’ll initially discover inside.
First. An extremely time sensitive, gift certificate, from your single location, independently owned, designer retail jewelry store. Say what?
And just for, (A.) Joining your opt in email/mobile marketing list, and entering, your monthly free drawing. They automatically get a chance, to win a beautiful, diamond studded necklace. Which typically retails, for at least $2,500 dollars. Nice.
(B.) Simply for dragging a friend/guest with them, whose at least 18.Before your gift certificate expires. They automatically get the opportunity, to purchase a beautiful pair of diamond studded earrings. Which typically retail for at least $450 dollars.
However, their price, before they leave the store. Is just $200 dollars. Say what? How many of their:
A.) Best friends, will they constantly text or call, to share their good fortune with, in the next days alone?
You Or Your Major Competitors Have To Systematically Leverage Word Of Mouth And Mouse Buzz!
B.) How many close co-workers will they constantly brag to, about their totally unexpected good fortune?
C. ) How many of their sisters or sisters in law, or closet neighbors will they constantly mention these totally unexpected surprises to? You so got that right.
D.) And let’s not forget their boss, immediate supervisors. Or if they own their own business. How many of their current and future employees or vendors, they’ll constantly mention this surprises to.
Do you really think, your outrageously expensive, traditional or potentially expensive PPC (Pay Per Click), advertising campaign, can consistently generate anywhere near.
This type of positive, viral word of mouth or mouse results. No way and dream on. In part two. You’ll discover at least three more, potentially profitable reasons “why.” You definitely need to invest your time and effort, into developing, some marketing relationships.Don’t you agree?
Why Just Keep Spending Money On a Totally Cold Audience! (When You Strategically Leverage Certain Influential relationships You’ve Already Established!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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