This Is Why Some Form Of Direct Marketing Is So Potentially Profitable!
So your much anticipated, brand new inventory has just arrived. And you and you’re staff, and definitely excited, are you not?
But now, (once again) the $64,00 dollar question is, do you go the outrageously expensive, dismally performing, traditional advertising route?
And or, it’s it past time, you definitely added, some form of strategic, bank account filling, direct marketing strategies and or tactics to the mix.
But how, you so skeptically ask? Great question. Let’s have a closer look, at a potential situation or two.
So Why In The World Would You Ever want To Add Some Type Of Direct Marketing Strategies And Or Tactics To The Mix!
So let’s say you run a very successful retail jewelry store. With two major locations.
And typically, you along with your major competitors, would expect to spend, somewhere between $15K – $40K per month, on some type of dismally performing, not to mention, outrageously expensive advertising and or promotional campaign.
Case in point, let’s say,one of the local, outside sales reps,managed to convince, it’s a really good thing, to spend somewhere between $3,500- $5,000 dollars a month.
On some strategically placed, local billboards, which practically none of your current customers, ever mentions, is the initial reason they stopped into one of your stores! 😀
It’s Far Better And Potentially Profitable To Be Strategic When It Comes To Building Your Sales Funnel!
So let’s say, for the last year, each month, you’ve written a check, for $3,500 dollars, to be featured on one this dismally performing billboards.
Which means, after twelve short months, a bare bones minimum of $42,000 dollars has probably, permanently left your bank account,correct? ($3,500 dollars per month x 12 months = $42,000 )
Forty two grand, on dismally performing billboard ads! Really? Are you definitely starting to get the idea, somehow your extremely hard earned money, can and most definitely should, be working much harder for you? You so got that right.
This Is How You Keep Your Pipeline Full Of Long Term Profit Producing Possibilities!
So one day, just before you much anticipated, Monday morning meeting. You along with all the other female employees, notice one of your top level female managers, has just purchases, an incredibly great looking pair of women-s power pumps! 😀
And she says she purchased them across town at blanks, women-s clothing, shoes and accessories store!
And even though, it’s literally been at least five years or more, since you’ve stepped foot in the place.
Effective Direct Marketing Strategies And Or Tactics Are Far More Profitable And Easily Up To 75 Percent Less Expensive!
Your creative marketing possibilities light bulb, starts to shine extremely bright. Of course yo find out, this particular pair of power pumps, were normally $450 dollars! Or X!
And since they were on sale, for an extremely limited time, customers cold save 30 (or X%) off! bringing the total, before any and applicable taxes and fees to $315! 😀
And both you and the rest of your female staff, have to eagerly admit they are simply gorgeous!
So you immediately contact the owner(s), to meet, so you can propose the following, potentially mutually beneficial, money making arrangement.Direct marketing 101 extremely hard at work. 😀
Going forward, you’d like the owner(s) of the independently owned, single location, women-s clothing, shoes and accessories store.
To hand the first 50 female customers, at the beginning of every month, who spend at least $450 dollars (or X!) On some of those great looking power pumps!
They will be given, a small sealed envelope. With the word “Congratulations!” written on it, in big red letters! 😀
This Is Why You Simply Have To Understand The Total Lifetime Value Of A Customer Formula!
Right after they literally rip the envelope open! 😀 They will be pleasantly surprised to discover, at least $200 (or X) amount of dollars has been applied to their bill! Say what? 😀 Courtesy o you retail jewelry store.
And of course, one of you very best, market tested, two sided, index style cards. Side (A.) of course, invites them to enter your monthly free drawing!
For a chance to win an extremely beautiful, $2,500 dollar, diamond studded necklace.
And side (B.) offers an ethical bribe, for them to physically bring a friend to your store, whose a least 18, by a certain date. And save an additional X% for doing so.
Can you say social media explosion! 😀
This Is How And Where Some Of Your Very Best Entrepreneurial Ideas And Or Strategies Can Literally Make You And Or Your Major Competitors A Ton Of Money!
Now then, going forward, let’s say each month, (lie clock work), at least 50 local women, go into this extremely popular women-s boutique shop, to buy a pair of great looking power pumps!
And normally they’d expect to pay, at least somewhere in the neighborhood of $350-$450 dollars a pair! Correct?
And now, inside the sealed envelope, they discover much to their amazement, at least $200 (or X) amount of their bill has been paid! Say what? 😀
Here’s the %64,000 dollar question? Before they even leave the store, how many friends, co-workers, in laws, neighbors, sisters, Moms and or employees, do they text, before they even get to their car! 😀
Does this type of potentially bank account generating, direct marketing strategy, make sense to you?
Unfortunately You Won’t Generate Much Long Term Marketing Leverage Using Dismally Performing Traditional Advertising Campaigns And Or Promotions!
Now of course, also included inside the sealed envelop, will be one of the women-s boutique stores, extremely best time sensitive bounce back offers. 😀
Where they too ethically bribe some of their very best customers, for quickly returning to their store and not only bringing a friend whose at least 18.
But at some point down the road, they too, will start building their very own, VIP opt in email/mobile marketing list as well.
In the mean time, are you definitely starting to see and appreciate, the long term, bank account filling advantages, of using some direct marketing strategies and or tactics! Say yes! 😀 Great!
See you in just a little bit, in part two, okay? Because you definitely don’t want to miss what’s coming next!
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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