This Is Why It Definitely Makes Sense To Target Centers Of Influence!
So what positive or negative images readily come to mind when you think about the centers of influence in your particular industry and or niche? And why so?
Or “how” about this particular train of thought entrepreneur. Do you currently consider yourself closer to being or becoming one of the (COI) in your particular industry or niche? And what does it look or feel like?
And if you don’t feel like your business or service fits into that particular definition just yet? What’s it gonna take before it does?
Wanna Know How To Attract New Customers For Literally Pennies On The Dollar?
One of the simplest and straight forward ways for consistently doing so is by not automatically paying retail prices for them. Sure it sounds pretty straight forward. But you have to proactively look for opportunities to steadily do so.
Which means constantly look for some creative ways to help other non directly competing vendors do right by their customers and clients.
Because your promotional dollars can be stretched and become far more efficient. When you piggyback with other vendors. Suddenly they have even more dollars to ethically bribe and reward their customers, clients and or vendors. Than either of you would.
If all you constantly do is pay outrageous sums of money to buy traditional ad campaigns.
Once Or As Soon As You Discover And Start Consistently Implementing The Proven Process For How To Attract New Customers! (You’ve Just Kicked The Door Wide Open To Long Term Profit Generating Opportunities!)
What do you think will or would happen. If a local non franchised business owner, who rents P.O (Post Office) boxes to other local business owners or local service providers.
They placed an extremely time sensitive discount coupon in every easily identifiable business owners or service providers mail box. Making them aware of their monthly or quarterly free drawing.
Where each month or quarter. The 1st grand prize winner automatically wins a years worth of whatever the current P.O. box package they currently have. Plus an extremely time sensitive discount coupon to a local non franchised printing business.
To get $50 or X dollars worth of printing done. In reality a local CPA or CFP firm will finance everything. This would easily be perceived as an X dollar value, correct? 😀
Entrepreneur As Long As You Constantly Over Deliver Value! (It’s Definitely Okay To Steadily And Strategically Take Things To The Very Next Level Or Two!)
Now let’s subtlety take things to the very next level or two, shall we? The P.O. box owner, (or independently owned local retailers!) After being highly encouraged by either the CPA or CFP firm.
Could also place a rather large sign right near their copy machine. (For those local customers and local vendors who come in daily, but aren’t P.O. box renters just yet.) The sign reads “Free Drawing!” Enter for your chance to win $1,000 or X amount of dollars to paint your house and or rental property!
Local home or property owners only are eligible to win the 1st grand prize! Those interested simply fill out a one sided index card. And drop it in the fish bowl provided.
Each month the the P.O. owner(s) choose that month or that quarters 1st grand prize winner(s.) Every body else is automatically considered either a 2nd or 3rd grand prize winner.
And once again, in reality behind the scenes. It’s either the local CPA or local CFP firm who’s actually financing these types of non traditional promotions.
Coming up very shortly in part two. You or your major competitors are about to “discover” at least three more potentially profitable reasons for proactively targeting local centers of influence. So please stay tuned.
You Can And Definitely Will Stretch Your Marketing And Promotional Dollars Farther Simply By Proactively Targeting Those With Influence In Your Particular Industry!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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