This Is Why Building Brand Awareness The So Called Traditional Way Might Bankrupt Your Company!Part Two

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This Is Why Building Brand Awareness The So Called Traditional Way Might Bankrupt Your Company!Part Two

So hopefully initially reading and possibly re-reading part one of this ongoing series.You now, much better appreciate. How and why, building brand awareness, the right way. Can and will mean the major difference, between making a big splash in your particular market place. Or ultimately, filing for some type of bankruptcy protection.

Let’s hope, your profit seeking business or service, doesn’t end up, being just another statistic. Meaning, you don’t become a part of the 88%, of all aspiring enterprises.

Which in five short years or less.Simply didn’t make. And rest assured. If you decide, for whatever reasons, to try and go down the road, which involves, outrageously expensive methods, of trying to use traditional, brand awareness building strategies or tactics.

The sad reality is. You simply don’t have deep enough corporate pockets, in order to successful. So before you waste a ton, of your extremely hard earned money, chasing a long shot.

Do yourself a huge favor, and start seriously pursuing, some much more viable alternatives.Before it’s far too late……..

Who Says Successfully Building Brand Awareness Has To Be Outrageously Expensive?

On the surface. As far as the outrageously expensive, traditional brand awareness building methods are concerned.It may cost a proverbial fortune to do so.However, (thank goodness!) the flip side is.

Building brand awareness, not only doesn’t have to be outrageously expensive. As you’re about to discover. But truth told. You can and definitely should, turn those current and future advertising dollars, into some positive generating, word of mouth and mouse assets.

Strictly by allocating, at least some of those allocating advertising or promotional dollars.In some non traditional ways.Like you’re about to discover. Quickly picking up where part one left off.

As you vividly recall. Your single location, designer retail jewelry store.Has been investing, a staggering $25,000 dollars per month. On some of those outrageously expensive, dismally performing, local billboard ad campaigns. The real question is ‘why?’

Anyway. In just one year, you have invested, a staggering $300,000 dollars, correct? ($25,000 dollars per month x 12 months = $300,000 dollars.) So you decided to allocate half, or $150,000 dollars.

And do some strategic A/B split testing. To see what, if anything, a few less traditional marketing strategies or tactics, might produce. Both long and short term.

Plus as you recall. You targeted local professional women, remember? And as it turned out. You initially allowed, at least 750 local professional women of all types, to purchase, an extremely eye catching, pair of your mid level, diamond studded earrings. Which normally retail for anywhere from $450- $575 dollars a pair.

And of course, your main reason for this type of marketing generosity. Is because you’re literally banking on the fact. These 750 or X number of local professional women. All personally and professionally know and routinely socialize with, at least 25 other women,correct? Absolutely.

Initially Don’t Be Overly Concerned With Trying To Build An Outrageously Huge Power Network Of Goodwill Ambassadors!

So here’s a look at the projected math, of these type of strategic, marketing exposure. 750 or X number of local professional women. Who all know at least 25 other local women, equals 18,750 more potentially profitable, ongoing exposures.

That neither you nor your major competitors, have to pay for again. And rest assured, anywhere from 10-40% of those 18,750 local women. Will (at some point), make at least one purchase from you.

However. Since you’ve already run, your total lifetime customer value metrics.And your ideal, professional female customer, is easily worth.Somewhere in the neighborhood of $2,500- $11,000 dollars each. Give or take over the next five years or less.

Here’s one of the very first, non traditional marketing strategies, you’ll initially test. You’ll seek a few of your areas, top commercial, female or residential real estate brokers.

Let’s say this particular, female commercial real estate brokers office, manages several large, commercial buildings. And one in particular. It’s 15 stories high and has at least ten commercial suites per floor. And each business or service, (on average), has at least ten employees/associates each.

Which means, potentially, this equals 1,500 potential employees, who might become at least first time purchasers.Correct? (15 x 10 x 10 = 1,500 total full and part time employees/associates to market and promote to.)

In various ongoing ways mind you. Case in point. Let’s say you or your major competitors, successfully negotiate with the female commercial broker.

The following arrangement. If the broker will personally reach out to every commercial tenant/business owner/service provider in the building.

You’d Be Shocked And Amazed What the Right Type Of Ethical Marketing Bribery Can And Definitely Will Accomplish!

And every one who has at least one secretary. Your retail jewelry firm, will gladly allow every secretary, who drags a semi qualified guest with them, to your store, whose at least 18. And they do so, before the extremely time sensitive, discount coupon expires.

They automatically get to purchase, a pair of your extremely eye catching pair, of  mid level diamond studded earrings.Which normally retail for at least $575 a pair.

If they decide to come alone, they save 10% off. Otherwise, simply for dragging a semi qualified quest, they only pay $250 or X number of dollars. Say what? Exactly.

Now use your vivid imagination, and picture what the topic  of conversation will be. Or quickly become. When these secretaries:

 A.) Show up to work the very next day. And start pro-actively spreading the word.

 B.) Finish texting, their daughters. Sisters, sister in laws.

 C.) Posting both pictures and video footage of their really cool earrings, all over social media. Over and over again mind you. Bingo. But hold your thoughts. Because you’ve haven’t heard the half of it yet.

Coming up shortly in part three. You’ll discover what you or your major competitors, can and definitely should be constantly doing. Just so these secretaries, or main female administrative assistants, enthusiastically help continuously spread the word.

You Definitely Don’t Need To Be A Marketing Guru In Order To Turn A Few Heads!

P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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