(And One Dimensional Too!)
Have you ever invested a nickel on so called traditional advertising? If so you probably already know how outrageously expensive and ineffective it is, correct?
These type of promotions are better left to companies with extremely deep pockets. Try to avoid what’s some time referred as “DOA” (Dead On Arrival) advertising.
The money leaves your account. Whether your ads are profitable or not. And you don’t get to invest that money, (or parts of that money!) In different areas of your business or service.
To help you strategically expand for literally pennies on the dollar. Which would or do you prefer entrepreneur? Wasting money on traditional ad campaigns. Or becoming more strategic with your ad dollars?
It’s Time To Let Your Marketing Creativity Shine!
Take a look at the featured image with this blog post. Companies With Extremely deep pockets. Will literally spend! (More like waste!) Tens of thousands or hundreds of thousands.
Or millions of dollars collectively. On outrageously expensive prime time radio, TV or full or half a page ads.
In women’s glamour magazines etc. At least magazine ads typically have a much larger shelf life. Because if the magazine is left in a companies break room.
It’s probably going to be looked at by lots of women over time. The same holds true for a sports related magazine left in a companies break room.
All the sports fans will occasionally thumb through it. And constantly be exposed to the ads, correct?
Stop Following The Crowd! (And Start Being Proactive With Your Future Promotional Campaigns!)
On the other hand. Suppose the company which distributes these outrageously popular women’s nail polishes.
They (or you!) Were to at least test following marketing strategies. Form potentially profitable strategic alliances with local, independently owned hair salon owners.
Massage parlor owners. Women’s shoe and clothing store owners. And as many local nurses and secretaries as possible. 
Let them them by your higher end samples at your actual hard cost.
This way you’re not out of anything. They’ll constantly be seen by other local women, correct? Who will definitely wanna know where they got it? And how much they paid, right?
If There Is No Traditional Promotional Opportunities! (Create Your Own!)
Plus, they could also hold monthly free drawings in the hair salon. And the 1st grand prize winner, automatically wins $500 or X dollars worth of hair care products or services.
And the 99% of all the runner ups. For an extremely limited time. They win two additional bonuses valued at X.
1.) Extremely time sensitive bonus # one: First, they can save X% off any products or services.
2.) Extremely time sensitive bonus # two: As long as they join nail polish distributors opt in email list. And they drag a friend with them who’s 18 to the nail distributors store.
Before the ten or X day expiration date expires worthless. For doing so. They an purchase one higher level bottle of nail polish. At your actual hard cost.
And as long as their guest also joins your opt in email list before they leave your store. They get to purchase one bottle of high end nail polish of their choice. At just 10 or X% above your actual hard cost.
These types of promotions typically far out perform outrageously expensive, traditional advertising campaigns. Don’t you agree?
Go And Start Getting Creative With Your Marketing Or Promotional Budget!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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