This Is What Makes Steadily Building Your Network Totally Worth It!
So if your goal was to promote and ultimately sell a ton of your companies extremely high end champagne and other beverages. And even though you needed to invest some money on your ongoing marketing or promoting.
Would you prefer the creative marketing/promotional method? Or do or would you prefer to constantly invest a fortune. On those outrageously expensive, dismally performing, traditional advertising methods?
And conversely. Can you see and appreciate how and why building your network definitely makes sense? Especially if doing so. Enables you or your major competitors to quickly scale your long term bankable results.
For a fraction of the traditional upfront out of pocket costs and standard ongoing front end expenses. Plus strategically building your network allows you or your major competitors to gain instant access, to other non directly competing vendors, current and future assets or resources.
Wanna Know How To Build A Professional Network From Scratch?
Consider this. Let’s suppose you’re one of the senior marketing directors for a regional beverage distributor. And one of the other senior marketing directors is friends with a local -popular- bar and grille owner.
And with a little research. The two of you discover, typically Tuesdays and Thursdays are their traditionally slowest days of the week. Especially during the winter months.
And since you’ve already run your ideal customers total lifetime customer value metrics. And your ideal customer is easily worth somewhere between $90- $3,500 dollars.
Give or take over the next five to seven years. You initially propose the owner(s) of the popular bar & grille do the following three things. In order to systematically get the word out.
A.) First: Going forward. In order to start consistently generating some powerful, potentially profitable word of mouth and mouse buzz. For literally pennies on the dollar.
On both of their slowest days of the week. Your beverage distributorship will send an employee over to the bar, along with two bottles of your best tasting, mid level champagnes. Which typically sells for $689 dollars per bottle.
And this employee is assigned to help serve one tall free glass of high end, mouth watering champagne. To the first twenty ten or X number of women who enters the bar on those two traditionally slowest days.
You know these first ten or X number of ladies will now definitely have a really cool story to tell and often. Both on and off of social media. Right?
Building Your Professional Word Of Mouth And Mouse Network Is Definitely The Way To Go! (Whenever You Can Swing It!)
B.) Second:Next, you’ll have the owners place a rather -hard to miss sign- behind the bar. Which says, “Is today your birthday?” And if so. Only through proof with a valid drivers license or valid ID of some kind.
They not only get a free -tall glass- of some of you extremely great tasting, mid level champagne. But they also get a sealed envelop, with at least ten or X number of extremely time sensitive gift certificates in it..
Which you know they’ll gladly pass them out as quickly as possible. Before they expire. Right? No doubt. plus they’ll be constantly phoning and texting extremely close friends, family and current and past co-workers, correct?
Letting every body know what they got. And equally important where they got it from. How much do you think this viral word of mouth and mouse marketing buzz is or will be worth? Especially long term.
Potential Money Making Opportunities Don’t Always Seem As Obvious As They Initially Are!
C.) Third: Since the bar & grille owners have both current and future vendors, correct? No doubt. During your vendors annual anniversary. Meaning when the two them first started doing business.
You’ll gladly provide the bar & grille owner(s) with some extremely time sensitive gift certificates to pass out to their top X number of vendors.
And they, (for an extremely limited amount of time of course), can purchase a mid level bottle of your great tasting champagne. But instead of them paying the typical retail price of $689 dollars per bottle. Or X.
They save an impressive 30 or X% off the typical retail price. Provided they too join your opt in email or text message list.
Are You Finally Starting To Appreciate How the Right Market tested Ethical Bribes Definitely Tip Th Scales In Your Favor!
Think about how much and how often these vendors of your top JV (Joint Venture) or cross promotional partners. Will enthusiastically spread the word, both on and off of social media.
Telling their current and future employees and current and future vendors, about you or your major competitors, extremely great tasting bubbly. This approach definitely beats constantly wasting a fortune on outrageously expensive, traditional advertising or traditional promotions. Right?
No doubt. Hopefully you can or you’re definitely starting to see and appreciate the long term value of strategically building your network. Any questions?
You Can Continue To Run Potentially Expensive Ads! (Or You Can Invest Some Of Your Time And Energy Strategically Building Your Network!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target, small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
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