Even without or prior to the internet becoming the it place to market your business or services. Offline men & women had and continue to promote their offline events.
You and I are invited or drug to some type of hotel meeting. To be introduced to this or that, correct? But once you include the internet. And by extension the seemingly never ending social media platforms.
Basically marketing information products or services is a multi billion dollar a year evergreen industry. With absolutely no signs of slowing down any time soon, agreed?
You also through in target specific landing (aka) capture pages. Self hosted WordPress blogs and or ecommerce sites. Strategic podcasting. (Both hosting your own and periodically guest podcasting.) Making your own youtube videos etc. And it’s pretty darn easy to see “why” some form of digital marketing of information products or services.
Is so enticing. Think of all the marketing/promoting of software products and services. And all of the reputable paid email service providers to choose from. You can be everything from the creator or producer of your own low or extremely high end products or services. To an extremely well compensated affiliate of others low or extremely high end products or services.
And this is barely scratching the surface. Don’t you agree?
Who Ever Said Information Marketing Was A Piece Of Cake! (Probably Has Never Been Responsible For Putting One On!)
Case in point and strictly for hypothetical marketing illustration purposes only. Notice the featured image included in this particular blog post. If you’re a professor or some type of accredited or recognized expert. And you teach full or part time at a local University or junior college.
Or at a local trade school etc. Or you’re hired by an association of some kind. Thank goodness 99% of the major lifting is constantly done for you. Meaning you don’t have to constantly pass out extremely time sensitive flyers to complete strangers
Both on or off campus, right? And you don’t have to try and successfully promote live or remote classes via social media. And you don’t have to try and figure out “how to” write compelling free and paid ads.
Which cause your ideal prospects to initially click on your ad or post. Be exposed to your opt in email -list building capture (aka) landing page.
And you don’t have to decide which free or paid email service platform to choose. (Or at least initially start out using.)
Entrepreneur Sometimes It’s Best To Stay In Your Particular Lane Of Expertise!
As some of you already know. I was fortune enough to be on Mac Attrams “Business Success Show” podcast.
(That’s he and I pictured in the screenshot below. And directly below that is a screenshot of Mac accepting the prestigious “Global Man” award at the prestigious “Global Woman” event. Mega congrats again coach.)
To watch my entire guest podcast interview with Mac. Just click the image of he and I.
If Logistics Isn’t Really Your Thing! (Then Seek Out The Qualified Experts!)
Because I’m one of Mac’s opt in email subscribers. Each time he uploads a new podcast episode to his youtube channel. I along with his other subscribers get advanced notice.
Which is “how” I discovered “Certified Event” Expert Strategist Shay Wheat. She also recently appeared as a guest on Mac’s podcast. (That’s her and Mac on the screenshot image below.)
And directly below that is the recording from youtube. In this awesome 32 minute video. Shay demonstrates just a small sample of her incredible expertise. If you’re seriously considering putting on a live or virtual event.
You or your organization owe to yourself to consult with Shay first.
The beauty of “what” Shay freely shares in this particular interview is. She makes you think and seriously consider issues you definitely hadn’t before.
So you quickly realize the value of the services her organization provides. Just further proof “why” marketing information and or extremely valuable content of any kind. Is definitely a multi billion dollar a year evergreen industry. Don’t you agree?
Ladies And Gentlemen The Information Marketing Industry Is So Huge And Only Growing Larger! (You Can Definitely Carve Out A Profitable Niche For Your Particular Expert Skills!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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