This Is What Makes Building Your Brand So Potentially Profitable!
What are you currently doing which will definitely help with strategically building your brand? And BTW, before you get too deep into considering your brutally honest answer.
The type of potentially profitable brand building I’m referring to here.
Has nothing to do with the outrageously expensive, all too typical corporate style of so called brand building. In other words entrepreneur.
The type of potentially profitable branding building being referred to here. Has virtually nothing to do with the type of or color of any logos you may have recently decided on. Or are about to decide on.
Instead, your laser focus now. Will be on “how” many different strategies and tactics you can use. Or at least inexpensively A/B split tested. In order to consistently generate more long term front and back end gross profits. Sound like a plan worth at least testing?
Wanna Know How To Get Good Testimonials For Literally Pennies On The Dollar?
Ladies and gentlemen, have you ever given a favorite vendor of yours a glowing testimonial of any kind? have you ever been asked to give you? And if you were asked. Would you be willing to give them either a written, video or audio type of testimonial?
That’s the all too typical corporate approach BTW. And let’s all face it already. The vast majority of your ideal customers. For any number of reasons. Simply do not want to appear in front of the camera, right?
Nor are they crazy about being recorded either. Have you noticed this all too common trend too? 😀
How Creating Digital Products Is A Lot Like Renovating Income Producing Real Estate! Part Two
It’s Far Easier And More Potentially Profitable To Leverage Your Ideal Customers Existing Forward Momentum!
Remember these are just hypothetical examples for marketing illustration purposes only. So imagine the reaction of the typical local consumer.
Who walks into a local retailer during the brutally cold winter or outrageously hot summer months. And strategically placed throughout the store. Are outrageously large signs. Promoting you or one of your major competitors signs.
Promoting your monthly or quarterly free drawing. For a chance to win a state of the art, 65 or 75 inch flat screen TV.
Hopefully this type of 1st grand prize guaranteed at least once a month or a quarter is more than sexy enough to cause at least a percentage of your daily traffic to want to join you or your major competitors opt in email list. Don’t you agree?
But consider the following accompanying incredibly low cost marketing/promotional strategy.
Whenever You Can Pleasantly Surprise Your Ideal Prospects Or Customers! (By All Means Consistently Do So!)
Because it’s winter (or summertime!) In the case of the brutally cold winter months. Near every cash register. You or major competitors will have strategically placed signs.
Which inform your customers. Gourmet coffee lovers get a free plastic “Big Gulp” mug. With a purchase over X amount of dollars.
In reality, the mug can be used at an outrageously popular, local non franchised gourmet coffee shop. So from now on instead of paying the usual retail price of $11.99 or X per cup of gourmet beverage of their choice.
Every time they bring the cup back with them. They only pay $3.99 or some incredibly low price.
Which gets them frequently coming back to you or your major competitors store X% more times per week/month and year.
Entrepreneur Don’t Put All Of Your Laser Focus On Just Creating Your Initial Front End Gross Profit!
Here’s another one of your proven marketing twist. Which if nothing else. Can easily be inexpensively tested. When your local customers who spend over X.
And receive their free “Big Gulp” plastic mug. They also receive an extremely time sensitive, market tested “bounce back” offer.
They have ten or X number of days to return to you or your major competitors store. If for whatever reasons they return alone. They not only save 10 or X% off their total purchases up to $100 or X amount of dollars.
However, simply for dragging a friend with them whose at least 18. Before the expiration date window expires completely worthless.
Start Super Leveraging These All Too Common Previously Untapped Marketing Opportunities!
For an extremely limited time. (Meaning before they leave you or your major competitors store that day. 😀 ) They can not only save up to a maximum of 40 or X% off up to $1,500 or X amount of dollars.
But as an additional, incredibly low cost, viral positive word of mouth or mouse super incentive. They also receive an extremely time sensitive gift certificate to the same local, non franchised gourmet coffee shop.
(Who in reality is one of your top local JV (Joint Venture) or cross promotional partners. 😀 ) For an extremely limited time. They can purchase one ten or X pound bag of gourmet coffee of their choice. And only pay the gourmet coffee shops owners actual hard cost.
This way the gourmet coffee shop owner(s) systematically generate perpetual, powerful word of mouth and mouse marketing exposure. At break even front end cost. 😎
“How” do you think the average small business owner or service provider consistently does that? Can you now better appreciate ‘why” strategically building your brand is so potentially profitable? I sincerely hope so.
Don’t Wait To Get Started Developing Your Mini Profit Centers!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
