This Is Probably What They Mean By Strategically Implementing Smart Marketing!
As of right now. If you absolutely had to label your current or past promotional marketing efforts. Can you honestly say you were or you are currently utilizing some type of (potentially bank account filling) smart marketing strategies or tactics? Really? How so?
After all. Are simply writing larger and larger checks for your traditional advertising or promotional campaigns? And be brutally honest here. Are your overall conversion rates higher or dramatically lower since you’ve started implementing your latest marketing or promotional strategies and tactics.
Have you automated more or less since you’ve started implementing your latest marketing strategies? The bottom line is this. Going forward are you now in a much better position to consistently generate semi qualified first time customers or clients for a fraction of your usual cost?
If not what are you planning on doing in the next 30 days or less? In order to smart quickly moving in that direction?
So What Are The Basic Goals Of Your Current Or Future Marketing Strategies Or Tactics?
To start things off let’s suppose you’re the senior marketing director for an incredibly popular women-s cosmetics and perfume distributor. And your mid level and higher end women-s perfumes typically retail for $650 and $1,100 dollars per bottle. Say what?
And since you already know your ideal female customer, (typically) from the ages of 21-55. Their total lifetime customer value metrics are easily somewhere between $189 – $6,500 dollars.
Give or take over the next five to seven year period. Sadly the vast majority of your major competitors will typically decide to go the outrageously expensive traditional advertising or traditional promotional route. Meaning they’ll literally throw, (more like waste!) a ton of money.
On those outrageously expensive, dismally performing half and full page ads in those glitzy women-s magazines. Or local billboard ads on the sides of local cabs or local buses etc.
Hoping some local ladies will not only notice them. But actually somehow make the connection and whined up purchase their product. Good luck with that.
Who Says The Only Way For You Or Your Major Competitors To Be Proactive Is By Using Outrageously Expensive Traditional Advertising Methods?
You on the other hand. Thank goodness have decided not to continuously waste a ton of your marketing budget on dismally performing traditional advertising. Instead you’re going to both directly and indirectly market and promote some of your best selling perfumes.
For literally pennies on the dollar. Here’s how. Initially you’ll approach at least two incredibly popular, local bar & grille establishments. And the ones at the top of your least will be strategically using text messages.
Or at the very least they’ll have a reputable paid email service provider. Here’s what you’ll approach the owner(s) about doing. (And remember, you or your top female sales managers or top female sales reps. Will only be approaching local bar & grille owners. Where you already have an established relationship with.)
First you’ll offer the female owner or if it’s owned by a man. You’ll offer either his wife, live insignificant other or his girlfriend. A free 64 oz. bottle of one of your best selling mid level perfumes. Provided she joins your opt in email or text message list. And drags a friend with her to your store whose at least 18.
And whose not one of your current subscribers. Or if for whatever reasons. She simply does not want to join your list or bring a friend with her to pick up her 64 oz. bottle of champagne. Then she saves 15% off the typical retail price of $650 dollars or X.
Let’s conclude 95-95% of the ladies in question. Provided they want a really nice smelling higher end perfume for free. Will decide to eagerly join your list and drag a friend with them. Okay?
You Or Your Major Competitors Have Just Laid The Proper Marketing Or Promotional Foundation For Some Major Long Term Success!
First of all. Once she arrives to claim her free 64 oz. bottle of mid level perfume. Unbeknownst to her. She’ll also get a sealed envelop with the words, in big red letters written on the outside. “You definitely deserve this!”
So you know the envelop will b instantly ripped open, correct? Absolutely. and inside she’ll discover she has two extremely time sensitive gift certificates from one of the most popular, women-s deluxe facial treatment centers in your area. Say what?
Plus they can fill out this card from a local non franchised florist. And get a beautiful dozen roses sent to either their place o business or directly to their home or job.
This way, all the ladies present and the ones who are elsewhere, but are due back in the next day or two. Will either get a phone call or a text message or some pictures.
Showing you or your major competitors word of mouth and mouse generating generosity. Because in reality behind the scenes. You or your major competitors are financing the flowers being sent.
Plus, you’ll also include an extremely time sensitive gift certificate from a local upscale restaurant. They save 50 or X% off simply dragging a friend whose at least 18.
This Is How And Where You Or Your Major Competitors Start Systematically Benefiting From Strategic Marketing Leverage!
And their guest. Simply for joining you or your major competitors opt in email or text message list. They automatically get a free 32 oz. bottle of perfume of their choice. They get to sample at least two and choose the one they like the most.
This way you know they be constantly bragging both on and off of social media. Correct? Absolutely. and you’ll also include at least ten extremely time sensitive gift certificates for the bar & grille owner(s) wife, live insignificant other or girlfriend.
To pass out to whomever she wishes to. Only the extremely time sensitive two side sided gift certificates they’ll be enthusiastically passing out. Side (A.) will invite the recipients to enter your free monthly drawing.
For their chance to win a 64 oz. bottle of one of your best selling mid level perfumes. And side (B.) ethically bribes them to come to your store before the hand written expiration date on it expires.
And if they come alone. They can purchase any one perfume and save 20 or X% off. However, simply for dragging a friend whose at least 18 with them. Before the hand written expiration date expires.
They not only save 50% off any purchase up to $650 dollars. But they also get to make a second purchase of one of your lower end fragrances. Which typically retails for at least $189 dollars. Say what?
And they automatically get it for your actual hard cost of X. Now, not are they only smelling extremely good and constantly receiving a ton of compliments.
All This Previously Untapped Marketing Leverage Helps Put You Or Your Major Competitors In The Proverbial Drivers Seat!
But going forward they also have a great story to constantly share. Right? And the more they share it. And rest assured a certain percentage of them will. But this also means the less money you or your major competitors need to waste. On outrageously expensive, dismally performing traditional advertising campaigns.
So you or your major competitors competitors can use those substantial savings to further ethically bride your ideal prospects and customers. Hopefully now you better understand. Or you’re starting understand why it’s often referred to as smart marketing.
Coming up shortly in part two. You’ll discover “how” you or your major competitors can strategically leverage the local bar & grilles extremely loyal female customer base.
You Keep Continuously Ethically Bribing Your Ideal Prospects And Customers And Watch Your Bottom Line Steadily Increase!
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