This Is How You Strategically Convert Your Marketing Or Promotional Plan Into Extremely Valuable Growth Assets!

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This Is How You Strategically Convert Your Marketing Or Promotional Plan Into Extremely Valuable Growth Assets!

Did you notice this recent, subtle marketing maneuver, on the part of some of the major social media marketing giants? Since their major advertising clients, for any number of reasons.

Have pulled way back. And at least for the moment. They’re no longer spending tens of millions of dollars per month, to advertise on the various social media platforms.

Which means, now is definitely a prime time marketing or promotional opportunity. To start converting at least some of your marketing or promotional strategies, into some bank account filling growth assets or resources.

And this size able loss of income. Has caused the major social media giants, to resort to,(for the time being anyway), discounting 101. In order to generate a ton of new revenue, from the much smaller, potential advertisers.

Who less than 60 days ago. Were definitely starting to feel the pinch, of these steadily rising ad prices. And every one in business definitely knows. When costs go up.

And revenues are either stagnate or steadily heading south. That potentially lethal, one two punch combination. Can and has sunk (altogether!) A many aspiring entrepreneurial endeavors.

And if you and I, aren’t extremely careful. We’ll be added to this steadily growing list. And that particular outcome, is definitely not on anyone-s to do list, correct? Agreed.

Just Think Of How Much Faster Your Enterprise Will Definitely Grow When You Or Your Major Competitors Start Incorporating Various Growth Assets Into Your Long Term Marketing Mix!

Case in point. Not to make light of the very real health concerns, regarding the virus. But notice how many aspiring solo-preneurs and other more established, traditional stay at home-preneurs.

They have  to really start relying heavily on the presentation side of the Internet. Have they not? Meaning: They are using more live and pre-recorded webinar and Power Point presentations.

And even tele-seminars, to some degree, are sort of becoming more readily accepted again. The point being. In order to better serve their clientele and customer because. While strategically addressing real health concerns.

For ex: Some of the most popular psychologists and other various types of therapists. They can serve their customers, via a video conferencing platform like zoom.us.

Even on the free version. The host, can have up to 100 participants, (guests), for free, for up to 40 minutes. (Although rumor actually has it, about 34-35 minutes in the free version has been known to abruptly cut off.)

And of course on the premium, (paid version,) 100 participants can stay on for your more lengthier 90-180 minute presentations.

Sometimes Potential Growth Assets Or Resources Are Right Under Your Nose!

Let’s say an extremely popular, local psychologist. With a booming practice. Her patients/clients, supposedly have legitimate fears and health related concerns.

About, (both) coming to her office, and potentially being exposed to other patients or office staff. Which is completely understandable, correct? Absolutely.

With the free or paid version of zoom. She can do video conferencing, either one on one or group sessions. With any or all of her patients/clients.

And neither she, nor her patients, never have to leave home. How’s that for serving at a higher level? And of course, he or she can record each private or group session and send their patients a copy of each session.

And by the way. Couldn’t a copywriter or SEO expert, like my coach and mentor, Evan Hoeflich , of evanhoeflichmarketing.com fame, do the exact same thing? Meaning, do and record paid zoom sessions, from the comfort of his home.

And there’s no worries or fears, about potentially passing or acquiring the virus, from their consulting clients.

So How Does An Offline Business Or Service Acquire Or Create Some Potentially Profitable Growth Assets?

Great question. Offline business owners or service providers. Can and must rely heavily, more than ever. On their ability to consistently deliver, over the top, and at the most unexpected times. Top flight customer service. Especially as it relates to customer acquisition. Case in point. Let’s say your company sells extremely great tasting, higher end gourmet coffee and cocoa during the brutally cold winter.

And extremely great tasting, gourmet ice tea and lemonade, during the brutally hot summer months. And let’s say your drivers, have at least ten major stops, during their weekly routes.

Where the businesses or services, are regular customers. Who usually just buy a pound or two for themselves and employees to enjoy. Pretty much every week.

You contact these owners, and ask, simply as a customer service gesture to both them, and some of their employees who typically arrive at work at 5-9 am.

And any of their ideal customers who often stop in during those hours as well.

You will gladly pay for and setup a small make shift table. And provide their customers, with free Xtra large cups of coffee or cocoa. Just as both your and the business or services way of saying “Thank You!” For being and remaining such  loyal customer. Say what?

Can You Honestly Think Of A Better Reason For The Locals To Positively Spread Your Companies Name On Or Offline!

Think about the long term, positive residual affects, for just a moment. These locals, who have no idea, when they arrive at you or your major competitors business or service, this particularly, freezing cold morning.

They will be served a free Xtra large cup of great tasting gourmet coffee or cocoa. Courtesy of one of your extremely marketing savvy vendors. And for those who really like it and want to know, how or where, they can purchase a pound or two for themselves.

As you might expect they would. Your associates who will be on location serving them. Will immediately “thank” them for their compliments. And hand them, an extremely time sensitive gift certificate.

Where simply for dragging a friend with them to your store. Or one of your top JV (Joint Venture) or cross promotional partners stores. Whose at least 18, before your gift certificate expires. Guess what viral, word of mouth or mouse buzz creating surprise awaits them?

For dragging a semi qualified guest with them, before you or your major competitors gift certificate expires. They automatically get to purchase, a twenty or X pound bag of your great tasting gourmet coffee or cocoa, at your actual hard cost. Say what?

So you know, a certain percentage of them, along with their semi qualified guests. Will not only share, within anyone within shouting distance, right? Plus, they’ll constantly be all over social media, sharing both images and really cool video footage of their good fortune, right? Wouldn’t you? Agreed?

Now going forward, you should have a much better idea. Of how you convert, some of your proven marketing or promotional strategies, into some bank account filling growth assets or resources. Any questions?

Let It Never Be Said Your Current Or Future Growth Assets Were Limited By Your Lack Of Creative Marketing Imagination!

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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