This Is How You Or Your Major Competitors Systematically Increase Customer Retention!
You gotta have a steady supply of new and long term repeat customers or clients, right? Otherwise you or your major competitors are forced into constantly generating outrageously expensive first time customers.
And typically no matter “what” your particular industry or specialty niche is. Consistently generating or if you prefer, creating brand new first time customers or clients.
Is hands down the most expensive way for a brand new start up or existing business owner or service provider to consistently generate front end revenue. Which is “why” as soon as possible you or your major competitors have got to laser focus your financial resources and readily available assets on some proven ways to systematically increase customer retention.
Otherwise you’ll eventually blow a huge hole in your current and future ad or promotional budgets. And you’ll constantly be spending way too much on 1st time customer acquisitions. Unless…
Wanna Discover How To Increase Sales Revenue And Profits?
Sadly a lot of start up entrepreneurs don’t fully grasp the two distinct concepts of sales revenue and profits. Huh? Meaning you or your major competitors could have some type of sales events. And even though you generate X amount of gross front end sale revenue.
You still may not actually generate any bankable profit. Say what? However, a strategic marketer such as yourself fully appreciates and realizes. (Provided you really understand “how” the entire process works.)
And provided you or your major competitors have a proven back end income generating process in place ahead of time. You or your major competitors can initially build, nurture and scale over time.
An incredibly profitable business or service. Even if your initial front end just breaks even. Huh? Say for example. Your single location, non franchised, retail appliance center.
You could arrange to allow every current and future members of the local plumbing and pipefitters union. To purchase state of the art 55 inch flat screen TV at your actual hard cost. Say what?
Think about it. Plumbers and their apprentices and pipefitters make pretty good money. Do they not? Absolutely. Which means whether they’re renting or own their own home etc. They definitely know other locals who probably make pretty good money too. Correct? For sure.
You Can Definitely Maintain Customer Loyalty For Literally Pennies On The Dollar!
Think about 1,000 -1,500 locals. Some of whom bowl every week in one of the most competitive bowling leagues in the immediate area. And others who frequent the same bar(s) around time.
You think both of these groups won’t be constantly bragging both on and off of social media? For sure. And now one of the most popular female bartenders gets wind of their extreme good fortune. And she’d like to know “how” she and some of her closest friends, family members and current co-workers can get hooked up too?
Which in itself opens up a whole new, previously untapped potential goldmine of marketing opportunities and possibilities. Huh?
Think about about the previously untapped marketing possibilities for just a second. Since the female bartender is definitely doing pretty good with regards to the tips she and the other bartenders routinely collect, right?
This being the case. She or some of the other bartenders may very well be interested in a semi passive way for her or them to create a second income stream. (And get this.) Without getting a second part time job. Or without working additional hours. Say what?
And with the healthcare crisis not only negatively affecting some of the bartenders hours. And the overall bar and grille business industry in general. An opportunity to consistently generate a reliable second income. Without getting a second job.
Really has this one particular female bartender feeling pretty optimistic about her short and long term, side income earning possibilities.
This Is How Some Serious Professional Branding Can Take You Or Your Major Competitors Business Or Service To The Very Next Level Or Two!
Basically you or your major competitors want to leverage the bar & grilles local repeat customer base. In order to inexpensively create some all important first time customers.
And you or you major competitors will gladly pay this popular female bartender, initially $50 dollars for every lead she provides which ultimately converts into a paying customer. Say what? Basically you will initially provide her with two hundred of your best market tested, two sided index cards.
Side (A.) invites the recipient to enter your monthly free drawing. For their chance to win a $5,000 dollar deluxe home entertainment system. (Truth told your actual hard costs are half or slightly less.)
And side (B.) is an extremely time sensitive offer for the recipient to come to you or your major competitors store before the handwritten expiration date. And for doing so they can save 10% off their total purchases up to $500 dollars.
However, simply for dragging a friend with them, whose at least 18 before the handwritten expiration date. They automatically save 40% up to $1,500 dollars. Or X amount of dollars.
How And Why The Right Self Branding Goes A Long Way!
And of course you offer their guest a “OTO” (One Time Only) offer to save at least 25% off their total purchases. Provided they join your opt tin email or text message list before they leave the store. Otherwise they can only save 10% off their total purchases before they leave the store.
Coming up very shortly in part two. You’ll discover at least three more proven ways, you or your major competitors can systematically increase customer retention for literally pennies on the dollar. Sound like a plan or what?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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