This Is How You Or Your Major Competitors Inexpensively Turbo Jump Start Your Marketing Visibility Efforts!
So what exactly is your current plan to continuously maximize your overall marketing visibility? And “how” is it going thus far? any real surprises to speak of thus far? Sadly when far too many aspiring entrepreneurs hear or read the term marketing visibility.
Their initial gut kneed reaction is to automatically think in terms of outrageously expensive traditional branding methods and or strategies. And they somehow have to wait an awful long time before very little if anything positive starts to happen.
If you’re into constantly writing really big checks. Then this may be the route you want to take. Be entrepreneur (please!0 be forewarned. Not only is that particular route outrageously expensive.
But the constant stress and overall frustration levels from a consistent lack of business. Can often lead to some major issues and challenges in both your business and personal life. Which is probably not the outcome you want, correct?
So Who Else Definitely Wants To Know How To Leverage Assets You Don’t Actually Own And Or Control?
Case in point. Let’s say you’re either the sole or co- owner. Or you’re actually the person in charge of the marketing/promoting and or traditional advertising department. For a local, non franchised retail appliance center.
And just three blocks over from where your single location is at. One of your major competitors is currently running one of those outrageously expensive, 9albeit!) dismally performing, local billboard ad campaigns. It’s on the side of a building so both cars and potential customers.
Who are either walking coming in that particular direction. Or they happen to work in the general area will hopefully see it and head into their store. It’s not very likely. But this is what they’re told.
In order to secure the account.
It’s A Darn Good Thing You’re So Over Writing Outrageously Big Checks! (Simply For The Sake Of Generating Some Temporary Attention From An Extremely Untargeted Audience!)
Having been there and done that. You decide to at least inexpensively, strategically test some non traditional marketing strategies and tactics. In order to “discover” if doing so dramatically reduces your traditional upfront out of pocket customer acquisition costs. And if so. To what degree. And “how” much if anything doing so ultimately helps increase your overall long term back end income producing capabilities and opportunities.
So image located inside a popular seven space commercial mini strip mall located in your immediate area. There’s an incredibly popular women’s hair and women’s nail salon.
And just two suites down is an incredibly popular, single location, non franchised gourmet coffee shop. To this point these three, non directly related vendors have absolutely no idea “how” they can and definitely should form a type of proven marketing triangulation arrangement. Which over time. Provided it’s continuously guided by your retail appliance marketing expertise.
The four of you can and definitely will consistently generate 5-10X more bankable, positive word of mouth and mouse buzz. For a fraction of the traditional cost.
Entrepreneur You Definitely Know What’s Likely To Continue To Happen Once The Initial Word Of mouth And Mouse Train Starts Rolling Down The Track!
Since you’ve run your ideal customers total lifetime customer value metrics for the next five to seven year period. You know(all too well!) your ideal customer is typically going to be worth (on average!) anywhere from $300- $11,000 dollars. Give or take.
So the very first way you ingratiate yourself to both the women’s hair and women’s nail salon owner(s.) And all of their current and future employees. As well as all of their current and future vendors.
And in this particular situation the gourmet coffee shop owner(s) and all of their current and future vendors will ultimately be extremely pleased as well. As will a large percentage of the local businesses who do business with the gourmet coffee shop as well.
You or your major competitors will initially invest X in at least 1,000 to 1,500 extremely Xtra large plastic cups. Which going forward the owners of the gourmet met coffee shop will refer to as the “Big Gulp.”
Typically these Xtra large beverages would retail for at least $8.79 or X per cup. However, when a first time customer initially purchases one. They pay the current retail price.
But going forward every time they bring the cup back. They only pay $2.79 or X per cup. So needless to say a certain percentage of these first time customers will gladly convert into long term repeat customers.
Who will not only be constantly bringing their cup to work. But constantly bragging about their special savings. Both on and off of social media.
This Is How And Where You Or Your Major Competitors Show These Not Directly competing Vendors How To Put These Particular Strategy On Marketing Steroids!
Both the hair and nail salon owner(s) along with all of their current and future staff members. They will be given their own Xtra large “Big Gulp” plastic mugs. And since both service providers are currently located in the exact same mini strip mall. All they have to do is start bringing the cup with them to work.
And now right out of the gate they start paying the super low discounted price of $2.79 or X per cup. You know at least some of them will constantly be bragging both on and of of social media, correct?
(And get this extra special totally unanticipated bonus entrepreneur.as some of these stylist either move on to new shops. Or they move across town or change careers altogether. guess “what’ they’ll still have direct access to? If you said their “Big Gulp” plastic mug. You are correct.)
Which means you know at least some of them will definitely be yapping it up at either their new location or their new place of employment. Or their new shop if they struck out on their own.
Coming up very shortly in part two. You or your major competitors will “discover” how all of your marketing generosity and or marketing expertise leads to some major potential long term marketing possibilities for you as well. Sound good?
Until then, entrepreneur are definitely starting to better appreciate ‘how” you or your major competitors can inexpensively turbo jump start your long term marketing visibility? And systematically out promote your major competitors in the process.
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