(Even If You’re Just Starting Out And You Don’t Have Much Of A Customer
Or Client Base Yet!)
Are there any type of paid advertising or promotional campaigns, you’re totally convinced, will help or practically ensure, your business or service,has a 500% better chance of being profitable?
Of course those odds sound over the top. But briefly consider this particular train of thought, of long term marketing possibilities. Let’s say the current closing ratio, for your top sales rep, is just a measly one percent.Say what? That’s correct.
It hardly seems like a proven path to greater small business profitability,right?
On average, it takes 100 presentations for them to close one sale, which, (on the initial front end only!) equals X amount of gross profit. Pretty dismal numbers, correct? Absolutely.
On the other hand. When you and I, or your major competitors. Either dramatically increase your closing ratio. Or, what if your closing ratio remains the same.
But now, 500,000 prospects simultaneously see your exact same presentation. And you still only close a lousy one percent of them.Now a fairly impressive 5,000 front end sales take place, correct? (500,000 x .01% = 5,000 front end sales.)
And if each front end sale, is worth at least $3,000 dollars each.You can do the math and see for yourself. Those numbers aren’t too shabby, correct?
So What Exactly Are You Doing Right Now To Virtually Ensure Small Business Profitability!
Without a doubt, if all you and I had to do was: Create some sort of PPC (Pay Per Click), Facebook ad campaign. Or send a well scripted email or text to your mobile marketing list.
Or appear on an influence-rs constantly growing podcast. Or perhaps consent to an interview. Or series of them. Or whatever. Then of course, your and my success is a whole lot more likely. Would you not agree? Absolutely.
Please see the screen shot image below. It’s a screen shot, of an upcoming interview, I’m scheduled to do for their company and audience.
Are You Going About Things One To One Or The Far More Profitable One To The Targeted Masses Marketing Approach!
As further marketing results proof. Look at this recent screen shot, of an email request, I recently received, for a potential, cross promotional partnership, from Rose Rivera of serp.co fame.
Rose freely provided a link, to one of their informative blog posts, on effectively digital marketing strategies.
You’ll Definitely Make And Have A Much Bigger Splash When You Start Systematically Leveraging Other Non Directly Competing Marketers Assets And Resources!
One interview here or one guest blog or guest podcast appearance there. And you’re not really reaching the many.The way it’s truly possible.However, when you laser focus these pro-active marketing strategies and tactics.
Your overall efforts, help you dramatically increase your small business profitability odds.By a whole lot.Don’t you agree? Great.As some of you may recall. My expert, Internet marketing coach & mentor, the one and only James McAllister, of jamesmcallisteronline.com fame.
James has been working tirelessly.As he too is about to launch an entrepreneurial based podcast.And guess who will be appearing on it? You got that right.
The main point being. If you’re not strategically leveraging, other non directly competing marketers, assets and resources.You’re trying to do one to one marketing.
Which approach do you prefer?
Are You Finally Ready To Start Systematically Increasing Your Chances For Long Term Success!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,
who also target,small business owners,service providers or aspiring startups
entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!
Hello Mark,
Owning a business isn’t without its struggles, the rewards are often worth it. One of the biggest challenges that almost all small businesses face is that it’s virtually impossible to break even or turn a profit right away.
Most small businesses focus on their bottom-line net profit as a measure of their success during the year.
However, that doesn’t give a clear picture of what is happening in the business. Many small businesses can’t identify which of their product offerings or customers are profitable.
That means they are making decisions about what to sell, to which customers, at what price and with what resources based on limited information.
Eventually, thanks for sharing your experience with us.
With best wishes,
Amar Kumar
Thanks for sharing some extremely wise insights Amar.
Are you are spot on, in terms of far too many
aspiring business owners or service providers,
not really knowing or understand, which customers/clients
or which products or services, actually
make a profit.
Thanks for shedding some much needed light, on
an all too common problem.