This Is How To Take Your Customer Loyalty Marketing Strategies To The Very Next Level Or Two!
Who doesn’t want a literal stream on long term, extremely loyal repeat customers? Especially when A percentage of them involve into goodwill ambassadors.
You know the type I’m referring to, right? They’re constantly bragging about your brand both on and off of social media. And as a direct result, at least some of their personal or inner circle members.
Ultimately become both 1st and long term repeat customers. Who themselves constantly come back. Spend a little more money and constantly refer more and more business as well. Well if any or all of this sounds appealing on any level. Guess what? It sounds like maybe you need to invest in developing and nurturing your customized customer loyalty marketing strategies and tactics. Say what? Absolutely.
Because consistently doing so will allow you or your major competitors to skyrocket to the top of the list.
In terms of your ideal customers will both purchase from and constantly refer their friends, closest family members, current and future co-workers, neighbors or current and future employees to. So there’s potentially a lot riding on the line. Would you not agree?
These Are The Type Of Customer Loyalty Programs For Small Business Owners Looking To Go To The Very Next Level Or Two!
Let’s say (for instance) your single location, non franchised retail appliance center currently has an opt in email list of 4,789 fairly loyal subscribers. And you’re gonna have another one of your extremely popular “Blowout” everything must sales events.
But as usual. Your major savings are only available to your extremely loyal subscriber base. And those they decide to drag along with them who are at least 18.
So basically you or your major competitors send your extremely loyal subscribers at least three unscheduled “broadcast” email messages. Spread out about 3 -5 days before you big weekend event.
And while you would typically open Friday morning at 10 am. For this particular two day event. You’ll open at 7 am on Friday. And 8am on Saturday. But here’s what you and your key staff are closely monitoring.
How many, if any extremely loyal customers camp out early Friday morning. Say starting at 4 am. Right up to the time you actually open your doors.
Whose Says You Or Your Major Competitors Can’t Build An Army Of Goodwill Ambassadors From Incredibly Humble Beginnings!
Case in point. Let’s say a grand total of fifteen extremely loyal customers show up at 4 am Friday morning. Anxiously anticipating the opening of your store at 7 am.
And you and at least seven key staff members start showing up at 5 am in order to prep for the 1st day of your scheduled two day event. First things first. (Let’s say this particular “Blowout” sales event is scheduled during the not exactly warm winter.)
So anticipating at least a few pre- opening guests. Your staff approaches them to invite them into the store lobby. Where they each get free Xtra Large “Big Gulp” plastic mug.
And they can either enjoying some extremely great tasting gourmet coffee or gourmet cocoa. Their choice. And it’s courtesy of the gourmet coffee shop located two suites down in the exact same mini strip mall. Say what?
But here’s the 1st marketing kicker. (So please pay close attention. Because the future of your business or service may depend on what you do or don’t do with these market tested strategies and tactics.)
Remember, what you or your major competitors are really trying to accomplish with these low hanging fruit marketing strategies and tactics.
Is to inexpensively create some positive, viral word of mouth and mouse buzz. For literally pennies on the dollar.
Stop Or Don’t Make Your Marketing Or Promotional Efforts About The Size Of Your Overall Budget! (Big Mistake!)
Now you make them aware going forward. Every time they bring the cup with them to the gourmet coffee shop. Instead of them paying the typical retail price of $5.79 per “Big Gulp” beverage of their choice. Now they only pay $.99 – $1.59 per cup. Say what?
So you know they’ll instantly become chatter boxes both on and off of social media. Correct? And this just for starters.
Next. You’ll have all of these potential goodwill ambassadors print their first and last name of these small pieces of paper you’ll hand them. And if they’re any women in the bunch. One of them gets to reach into the bag.
And whichever name is pulled out. They automatically get to purchase a twenty lb. bag of gourmet coffee from the gourmet coffee shop. Huh? (but get this.) they save 10% off the usual retail rate.
However, simply for dragging a friend with them to the gourmet coffee shop whose at least 18. Before their extremely time sensitive gift certificate 72 hour expiration date window expires.
They automatically get to purchase it at the gourmet coffee shops actual hard cost of X. (In reality behind the scenes. You or your major competitors already paid the coffee shop owner(s0 hard cost.)
So the coffee shop owners are not out of anything. Yet they get additional free word of mouth and mouse exposure to their great tasting beverages for literally pennies on the dollar. Here’s where and how you or your major competitors actually take things up a marketing/promotional notch or two.
Most Of Your Ideal Prospects And Long Term Repeat Customers Love To Hear About A Really Good Thing!
Case in point. Let’s say out of the fifteen or X number amount of goodwill ambassadors already camped out in the parking lot. Let’s say at least two of them are females at least 18. Your staff provides them with a sealed envelop with words “You Definitely Deserve This!” written in big, bold red letters on the outside of the envelop.
So you know they won’t waste any time ripping the envelops open. Correct? Agreed. Any when they do. Here’s four or X number of totally unexpected goodies they’ll discover.
(However, before disclosing these positive word of mouth and mouse generating goodies. To putting things in proper marketing/promotional perspective. just three blocks over. One of your main local competitors.
Currently spends (more like wastes!) a staggering $25,000 dollars a month. On an outrageously expensive, dismally performing local billboard ad campaign. Contrast what you’re doing here. Versus that approach.)
1.) First unexpected bonus # one: First. (To be expected!) They will receive an extremely time sensitive gift certificate, “Bounce Back” type of offer. Say what? Meaning. They come back to you or your competitors store. Before the next 72 or X number of hours or less.
They com alone. And they save 10% off up to $100 dollars. (Something not too terribly exciting. However, simply for dragging a friend with them whose at least 18. And for an extremely limited time. They save 40 or X% off up to $1,500 or X number of dollars. ( In other words ethically bribe them for dragging another potential customer with them!
And saving you or your major competitors a ton in front end out of pocket cost.)
2.) Second unexpected bonus # two: Next, your staff shows both women an extremely eye catching pair of diamond studded earrings. One pair typically retails for at least $650 dollars a pair. And the other normally retails for at least $450 dollars a pair.
(Truth told both pair have an actual hard cost of half to the retail jeweler. Whose also currently located in the exact same mini strip mall. Here’s what you or your major competitors propose to these two ladies.
Whichever lady drags the most potential first time customer back with her. Who are at least 18. They automatically with the $650 dollar pair and the other one wins the $450 dollar pair.
Hopefully you appreciate the overall marketing/promotional strategy here. Correct. In the interest of both time and space. Both you or your major competitors will discover the two remaining totally unexpected bonuses coming very shortly in part two.
But for now. Can or are you starting to better appreciate, how this customer loyalty marketing strategies and tactics. Help you or your major competitors go to the very next marketing level or two? Say yes.
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