This Is How Ex Superstar Athletes Or B List Entertainers Strategically Monetize Their Remaining Brand Equity!
Honestly, when you think of or hear the the phrase, “has been” ex-superstar athlete. Or ex- movie or television star icon. “What” rather sad images immediately come to mind?
Your picture is no so positive is it? Mine either. However, believe it or not. There is definitely an extremely small percentage, of ex superstar athletes, movie icon or TV icons.
Who in spite of the fact. They are clearly way past their peak earning years. And no longer command the huge salaries, bonuses and other really cool perks.
They are still able to monetize, their current “brand equity.” Say what? That’s correct. And some of them, as you’re about to discover. Are still doing pretty darn good.
In spite of the fact, they can no longer earn a living, doing “what” initially made them outrageously famous and super rich in the first place.
So How In the World Do Ex- Superstar Athletes Or Ex_ Superstar Movie Icons Strategically Monetize Their Remaining Brand Equity For Some Really Big Money!
Great question. Most of you NBA fans at least, recognize the person featured in the main image of this particular blog post. Correct? Why it’s none other, than former NBA (National Basketball Association) superstar, Dennis “The Worm” Rodman.
And did you know, Dennis officially retired from the NBA back in 2006. And even though he hasn’t officially earned a nick from the NBA since. Ole Dennis still has enough recognize able brand equity.
Which still allows him to collect enough each year, in domestic, (inside the United States), and international appearance fees.
Domestic and international (Joint Venture) JV arrangements. And other revenue sharing arrangements. So “The worm” still earns in excess of of seven figures per year. Say what? That’s correct.
The following, are just some of the proven ways, he and other. B list athletes and B list entertainers use, to earn very good incomes.
In spite of the fact. They can no longer earn a living, doing “what” initially made them extremely wealthy and famous. initially, take the case of “The Worm.”
some of his major corporate JV partners. They will negotiate for ‘The Worm” to make an appearance, to an extremely popular night club.
Which already has an established presence in the city where their club is located. And let’ say “The Worms” typical appearance fee is $3,000-$5,000 dollars.
For him to appear, once or twice in the same weekend.
Because He Or Some Other High Profile Celebrities Presence Can Still Draw A Reasonable Crowd! (They Can Easily Negotiate Higher Appearance Fees And Other Perks!)
Let’s say this for particular venue, “The worm” or some other b list celebrity, would normally charge the higher end or $5,000 dollars for an a standard appearance fee.
However, because “The Worm” has already established a potentially lucrative back end on their string of local appearances.
“The Worm” readily agrees to appear, for just half of his normal $5,000 dollar upfront fee. Which means, he’ll gladly show up and meet & greet, with a select few, for just $2,500 dollars. Say what? But “why” on earth, would he or any other B list celebrity, forgo an additional $2,500 or X amount of easy income?
Simple really. Because Dennis can potentially earn a whole lot more, from the back end, long term residual income. Case and point. Part of the JV arrangement with the club is. The clubs marketing/PR and social media marketing team. Agree in writing, to literally bombard their social media sites, announcing the one or two night appearance of the ‘the Worm.””
This way, an additional X amount o locals will definitely stop by. And every patron, who buys any premium drink. Guess what?
They get to step behind the curtain and divider and take a picture with “The Worm.” And they also get an extremely time sensitive gift certificate, to a local, retail appliance center the “The Worm” has a JV arrangement with.
Are You Starting To Better Appreciate How These B List Celebrities Still Monetize Their Current Brand Equity?
And if they come alone to the appliance center, before the gift certificate expires. They automatically save 10% off up to $500 dollars. However, just for dragging a friend with them, whose at least 18. Before the expiration date. They automatically save 40% off.
Up to $1,500 dollars. Say what? And every one else who enters the club, who buys any type of drink or orders any food. They get an extremely time sensitive gift certificate as well. And if they come only to the appliance center, they too only save 10% off up to $500 dollars.
But simply for dragging a friend, whose at least 18. They automatically 25% up to $1,000 dollars. Not quite as good as those who purchased premium drinks. Correct?
However, the flip side is. Because each gift certificate, is directly tied to “The Worm.” At the end of the month. The appliance center simply tallies their gross sales, from the redemption of the gift certificates.
And ‘The Worm” or B list celebrity, also gets a cashier check for 25%. Plus, of course, the retail appliance center, automatically hooks them up, with a $10,000 -$15,000 dollar, state of the art home entertainment center. Which truth told, barely cost them half, in actual hard costs.Right?
This way, when they are doing Facebook lives from home. In the background, their viewers see, some of their awesome goodies.Of course this particular marketing and promotional strategy, can not be effectively implemented, while we’re in the mist of this healthcare crisis.
But even so. Hopefully now, you can better appreciate, just a few of the proven ways, even ex- superstar athletes, can still cash in big time. Simply by monetizing the remaining brand equity. Don’t you agree?
Whose Says Fading Major Celebrities can’t Earn A Decent Buck!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!
