This Is How Consistently Attracting More Customers Just Got A Whole Lot Easier!
It’s downright scary at times is it not? Because you’ve invested your extremely hard earned money, right? You paid for this particular on or offline, traditional advertising and promotional campaign.
And now you’re sort of in temporary financial limbo waiting for the results, correct? And as each day comes and goes. If you’re not seeing or receiving any tangible financial results. That pain in your gut sort of continuously grows doesn’t it? You start to second guess yourself don’t you?
And wondering if maybe you should have gone with that not exactly cheap advertising agency proposal.Sound all too frighteningly familiar? No doubt when it comes to consistently attracting more customers or clients to your blank.
It’s definitely not as simple as just writing a check and setting up a potentially expensive PPC (Pay Per Click) or email solo ad campaign. Or running a series of offline, local prime time radio or TV ad campaigns.
If it were, far more aspiring entrepreneurs both on and offline would consistently be a lot more successful a whole lot sooner. For a whole lot less.Agreed?
So Are You Wondering How To Attract Customers To Increase More Sales?
If so. Thank goodness the real answers aren’t nearly as complicated or expensive as you may have initially thought. Really it comes down to slightly adjusting your current marketing perspective. Then strategically connecting with other like minded, (albeit) non directly competing vendors. Both on and offline.
And creating mutually beneficial strategic alliances (aka) JV’s (Joint Venture) arrangements. This way you’re both able scale your growth. Not only at least 25-50% faster.
But also for typically 25-75% less than your normal upfront out of pocket costs. Case in point. Suppose your single location retail jewelry store. Has finally decided you’re no longer going to waste the $25,000 dollars a month on your (to date) dismally performing local billboard ad campaign.
Besides once you figure your costs for the last two years.(Last 24 months alone.) The $300,00 dollars you’ve spent on the campaign. Based on the number of leads who actually came to your store and bought anything.
Your average (CPL) “Cost Per Lead” was outrageously high was it not? For sure. Which is why you’re hell bent, (or at least you should be.) To discover some more effective, non traditional lead generation strategies and tactics.
Once You Make The Proper Marketing Mindset Shift! (You Start To Notice Previously Overlooked Marketing Opportunities Galore!)
Case in point. Remember just two weeks ago. When one of your top female sales associates mentioned going to a baby accessories gift shop with her sister whose seven moths along?
And your associated mentioned all the women in the store shopping and all of the nice luxury cars in the stores parking lot? And since one of your senior managers is personal friends with the husband and wife owners. It quickly go your marketing wheels turning really fast.
The short of it is this. You have your senior manager approach the owners about holding a free monthly drawing. Where either once a month or once a quarter.
One of their extremely lucky expecting mothers can win a state of the art baby crib and mattress. You know the ones which typically retail for at least least $350 dollars. And the mattress, which of course is usually sold separately. It’s included at no additional cost. Even though it usually retails for at least $99 dollars as well.
And this particular free monthly or quarterly drawing includes free delivery as well. Say what? This way the retailer should create a flood of entrants, correct? Absolutely.
Stop Waiting On Opportunity To Knock! (And Instead Start Creating It For A Change!)
And since you’ve already run the numbers. You know going in. The total lifetime customer value metrics for your ideal female customer. Is easily in the range of $289 – $11,000 dollars. Give or take over the next five to seven year period.
Once you actually take the time to tabulate their multiple repeat purchases. (Which you or your major competitors no longer have to pay outrageously expensive retail advertising or promotional rates to generate them anymore.)
Plus their constant on and off of social media, positive viral word of mouth and mouse buzz etc. It all quickly adds up. So it definitely makes economic sense for you or your major competitors to fund this free drawing 80-100%.
You’ll Definitely Come Out Way Ahead Whenever You Can Strategically Leverage Other Non Directly Competing Vendors Assets And Resources!
Here’s the first all important marketing twist. At least 95% of your major retail jewelry competitors will continuously miss. In exchange for the baby accessories store retailer agreeing to start implementing a monthly or quarterly free drawing.
You or your major competitors will gladly allow both the owner(s), and their current and future staff members. Especially the females. Provided their join your opt in email or text message list.
And remain an active member. They get to purchase a pair of your extremely eye catching diamond studded earrings. Which normally retail for at least $450 or X dollars a pair. They only pay your actual hard cost of $225 dollars.
And the female owner or if she’s the spouse, live insignificant other or their the owners steady girlfriend etc. She gets to purchase a pair of stunning diamond studded earrings. Which normally retail for at least $650 dollars a pair.
But her husband or significant other only pays your hard cost of $325 dollars or X. Say what?
This way those sales associates instantly become walking talking billboards for you or your major competitors brand. Right? Absolutely. Now that the proper marketing foundation has been laid.
Coming up shortly in part two. You or your major competitors will discover “how” consistently attracting more customers just got a whole easier and a whole lot less expensive.
Unleashing Your Hidden Marketing Or Promotional Creativity Is Definitely Not About How Large Your Current Ad Budget Is!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!
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