There is no doubt, some part of you, is just a wee bit creative. Don’t you agree? Now when it comes to consistently applying these innate skills, to help you scale your business or service. And while you may be a bit reluctant to do so. Nevertheless.
Whether you realize it or not. These untapped or vastly under utilized, creative marketing ideas, can and will, help you or your major competitors, discover, several mini profit centers.
Which are currently buried, just below the surface, of your business or service. And all you need to do, in order to unlock them. Is make a slight shift in your current and future marketing perspective. And watch your bottom line profits grow. Take a really close look at the following, hypothetical marketing situations. And decide for yourself. Fair enough?
Are You Finally Ready To Unleash Your Own Potentially Bank Account Filling Marketing Ideas Or Strategies?
Great answer. In order for this potentially profitable, creative marketing ideas launching pad. To really take hold in your mind.
Let’s quickly re-visit, a hypothetical marketing situation, (or theme) if you will. Only this time, let’s add in some mega generating marketing steroids of possibilities, into the mix. Are you up for this or what? Great. So let’s set the proper marketing foundation.
And going forward, over the next two or three components of the sequels. You should, hopefully by parts two and three. See “how” and where, you can and definitely should be able, to put your own creative marketing ideas and tactics, to very good use.
So let’s say there’s an office complex, in your city or town. And it has 15 floors and at least 10 commercial office suites per floor. And just for ease of calculations. Let’s say each business or service has at least one, office secretary or one, head female front desk employee/associate.
Which means, (at a bare bones minimum), there are at least 150 head secretaries, in this entire complex, right? (15 x 10= 150.) Right off the bat.
Without you being any sort of, (so called) marketing genius. You easily recognize, the previously untapped, long term marketing potential. Just waiting to be utilized, by either you or one of your major competitors, correct? Absolutely.
Since The Marketing Stage Is Already Set! (Why Not Use Your Creative Marketing Ideas Or Tactics To Strategically Tap Into It!)
Buckle up. And hold on tight. Because it’s about to get extremely profitable for you or your major competitors. Right out of the gate. These 150 or X number of local secretaries/head office managers. At a bare bones minimum.
They all personally or professionally know, at least 25 other local women, from literally all walks of life, do they not? Absolutely. Which means, (theoretically speaking), you or your major competitors, for literally pennies on the dollar. Can get immediate, direct or indirect access, to at least 3,750 local women. (150 x 25 = 3,750.)
Now obviously, no ones suggesting, you or I, will be converting 100% of these potential prospects, in either opt in email/mobile marketing subscribers and eventually first time paying customers. Forget about it.
Quite to the contrary. But statistically speaking. On average, you’ll probably convert, a respectable 30% of them into, initial subscribers, then first time customers. And a certain percentage of the original 30% into long term, repeat customers/clients. (3,750 x .30% = 1,125 paying customers.
(And just as a quick side note. In order to really get your long term profit generating juices flowing correctly. What “if” you happen to market/promote, extremely high ticket items. Not necessarily to secretaries or women in general.
But to a specific target group. And out of 3,750 potential prospects. Your proven marketing process, narrows it to just 1,125. Or 30% of your initial list of prospects, decide to invest $2,500 dollars each.Huh? How do those numbers look, now? The long term profit generating possibilities, are pretty darn exciting. Don’t you agree? For sure. Now back to our exciting episode.)
It’s Definitely Up You Or Your Major Competitors How You Want To Monetize These Previously Untapped Marketing Possibilities!
Here’s your first plan of, strategic marketing implementation. Since your women’s cosmetic, distribution company. Targets women, who typically earn, high five, six and seven figure a year incomes.
And since they virtually come from all walks of life, right? Absolutely. There is more than a very good chance. Some of them personally or professionally know, one of these 150 secretaries or head female office managers, right? Bingo.
So this is why, you’ll allow, (either) the management company of the building or the commercial real estate brokers office, whose management division, currently handles leasing and maintenance of the building etc.
You’ll allow them, to initially give all the secretaries, and female staff members, of all the businesses or services in the building.
Each female, gets an extremely time sensitive, gift certificate. Which as long as they drag a friend with them to your upscale women-s facial salon,before the gift certificate expires worthless.
Both they and their guest, get your incredibly popular, deluxe women-s facial treatment free. Say what? Even though, it’s typically, a $47 – $67 dollar value.
How Much Long Term Word Of Mouth Buzz Do You Think You Can Realistically Create And Sustain For Just $47 Dollars?
But if they decide to come alone, before the gift certificate expires worthless. They save 10 or X% off the normal retail cost, at the time the service is performed.
Having laid out the proper marketing foundation. And rapidly heading into phase two. Coming up next. You’re about to discover, just “how” potentially versatile, this particular business model can be or quickly become. Okay?
In the meantime, this is why you or you major competitors, definitely need to start implementing, some creative marketing ideas. Don’t you agree?
You Can And Definitely Should Put Your Marketing Ideas And Strategies Into Overdrive!
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