This Is How And Why The Right Type Of Marketing Leverage Is So Potentially Profitable!
So here’s a quick question. Given the choice, do you prefer constantly paying for, outrageously expensive, dismally performing, traditional advertising campaigns and or promotions?
Or would you much prefer instead, to consistently implement, some form of bank account filling, marketing leverage strategies and or tactics?
Which definitely cost far less to implement, yet consistently yield much higher Return On Investments (ROI.)
Truth told me too. 😀 Sadly, most semi cash strapped small business owners and or service providers, seem to get some type of temporary rush, trying to pretend, they can actually afford to continuously waste a fortune, on dismally performing, outrageously expensive advertising and or promotional campaigns.
Hopefully you’re not in those particular type of eyeballs reading this particular blog post. 😀
And if (for some odd reasons) you are. Get over it asap.
Because otherwise, the long term future health of your current and future entrepreneurial ventures, are potentially at risk.Take a closer look and see for yourself..
So Who Else Definitely Wants To Know Why The Right Type Of Bank Account Filling Marketing Leverage Is so Darn Potentially Profitable!
Ladies & gentlemen, right out of the gate, practically any and every time you and I can pleasantly surprise, our current customers and or client base.
Some really good things not only start, but continually happen. Case in point. Let’s suppose you currently run one of those combination, independently owned, Mom & pop gas stations and convenience stores, you frequently see all over the place.
Where any and every body definitely knows, you make your real long term profits, on the extremely lucrative back end of your business.
By constantly installing mufflers, doing brake jobs,(especially on expensive foreign cars), working on transmissions and reconditioning engines etc.
In Your Particular Case The Front End Of Your Business Serves Primarily To Help Set Up The Extremely Lucrative Back End Component Of Your Sales Funnel!
Because there is simply no way, for your bottom line to steadily increase, by selling your gasoline, around seven cents above your actual cost.
And grossing anywhere 10- 20% off the cost of cigarettes, donuts, coffee, bagels and large sodas etc. 😀
And since on average, you’re open 50 out of the 52 weeks per year.
And about 60 local consumers, give or take, pass through your doors a day, 9 am – 9 pm, M-Sat.
And anywhere from 10-25% of them, at some point, will have some type of car care maintenance performed by your shop.
It’s no secret, to other local, non directly competing vendors, your business/service, is also ideal for them to lead generate as well.
And this is why, you currently have, so many potentially profitable joint venture (JV) arrangements in place.
Of Course You Realize Other Non Directly Competing Vendors Can Become Outstanding Components Of Your Businesses Back End Sales Funnel!
So follow this potentially lucrative money trail. Which (believe it or not), has at least two, potentially profitable extensions.
Since a local owner, of an independently owned, single location Mom & pop, retail appliance center, recently approached you about forming a potential strategic alliance (aka) joint venture (JV) partnership.
Primarily because, their current, ideal customers, has a total lifetime customer value metric, of somewhere between $5,500 -$9,500 dollars, over the next five to seven years.
And the higher end, is even slightly higher, when you consider the local professional men & women, who also occasionally stop by and purchase gas and or the previously mentioned goodies.
On their way to -either- their extremely well paying jobs, and or their extremely successful private practices.
Successfully Marketing Your Small Business And Or Service Definitely Involves Some Sort Of Power Networking!
Case in point, since the retail appliance owner, wants you to consistently expose his company, to your extremely loyal customer base.
And since he and his extremely savvy marketing team, definitely knows his companies most relevant numbers.
Here’s what he (and or) they initially propose.In order to help get the word out, about the back end of your business, which is some form of car/truck car maintenance.
Since your convenience store routinely sells coffee and lots of it.The retailer will find one of the top selling, gourmet coffee distributors within the immediate district.
And arrange, to buy tons of it, at the distributors actual cost.And you in turn, will also only sell large cups of coffee, (which would normally) retail, for $4.79 cents.Or X.
Who Says Your Long Term Marketing Leverage Strategies And Or Tactics Won’t Create A Ton Of Positive Word Of Mouth Or Mouse Buzz!
Now, any customer who buys at least $5 (or X dollars) worth of gas or more. They automatically get to purchase a large cup of really great tasting coffee!
Which usually cost $4.99- $5.39! Now they get it for just $1.99! Or X!Say what?
And every customer, whose ever had any type of car/truck repair and or maintenance done.
You either have an app developed, and or you go old school, and simply have a two sided, laminated card, which allows them to purchase the exact same large cup of coffee for just .99 cents! Say what? 😀
Ladies & gentlemen, think about the average consumer. Do you think this type of incredibly simple, non techie marketing strategy, will cause them to mention and or text a few friends, relatives and or share with a few co-workers? Once they get to work. You so got that right!
Plus, you know they’ll definitely share their experiences all over social media, correct? 😀
Are You Starting To Appreciate Why Your Semi Cash strapped Small Business And Or Service Definitely Has To Start Implementing Some Bank Account Filling Marketing Leverage Strategies And Or Tactics!
And you know all this constant, on and offline, positive word of mouth and mouse buzz, will definitely help improve the bottom line, correct? For sure.
Case in point. Ladies & gentlemen, have a look at the following two screenshots. One is for my RSS feed numbers, since late November, 2017. And the second screenshot, is as recent as late April, 2018.
This Is How And Why The Right Type Of Marketing Leverage Is So Potentially Profitable!
The main point being, are you starting to fully appreciate, how you (and or) your major competitors,can systematically generate, some positive, potentially bank account filling marketing leverage, whenever you help solve your target audiences solve most pressing problems and or issues? Say yes! 😀
Or when you simply go the extra mile or two, and over deliver! I sincerely hope so. See you in just a little bit in part two, okay?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,
who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
As always, if you got any value out of this post, please share this on your favorite social media platforms or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
