This Is How And Why Constantly Chasing After New Customers Only Is So Outrageously Expensive!
Have you already launched your latest, paid advertising or promotional campaign? And if by chance, you’re some kind of offline business or service provider.
What in the world are you currently doing, in order to constantly get the word out? And by chance, does it involve, you constantly chasing new customers?
If so. You may know.Trying to induce first time customers or clients.Using any type of traditional advertising or promotional methods, is by far, one of the outrageously expensive methods, for doing so.Say what? Statistically speaking, (on average), it will cost both you and your major competitors, around 500% more in normal retail advertising/promotional costs.
And that doesn’t even begin to include, the potential lost revenue from all the additional back end sales, referrals or testimonial revenue, you’re possibly missing out on as well.
Because the more you and I have to invest on the initial front end. Which typically, is the most expensive component of your long term sales funnel. Correct?
The less money or resources there usually are available, to nurture and grow your all important back end.Would you not agree?
Who Says You Can’t Or Shouldn’t Systematically Leverage Other Non Directly Competing Vendors Various Assets Or Resources!
Case in point. Let’s say you own or are one of the top three senior marketing directors, for a major, regional cosmetics distributor. And you really wanna get the word out, about some of your higher end perfumes.
But unlike your major competitors, you don’t want to just spend a fortune, on those outrageously expensive, full and half page ads.
In those glitzy, women-s magazines.Featuring those outrageously expensive super model types. Instead, you will be strategically utilizing some far less traditional, marketing or promotional methods.
Which typically require a fraction of the cost. Here’s a couple of the most simple, non traditional marketing methods, you’ll at least test. To see if and where these potential strategies, might be creatively tweaked.
So initially you approach at least two local, independently owned, rather upscale, women-s clothing or accessories store.And you’d like to set up a make shift booth right in their store. Initially only on their traditional slowest days of the week or year.
And each female customer, who spends at least X amount of dollars. They automatically get to purchase, a 32 oz. bottle, of one of your best selling fragrances.
And as long as they enter your monthly free drawing, by joining your opt in email/mobile marketing list. They not only get to purchase their first 32 oz.bottle and save 30 or X% off.
But they also, get to automatically purchase a second 32 oz. bottle of their choice, (right then and there only.) And save 40% off the normal retail cost. Say what? Again, your overall marketing goal, is to generate a first time customer, for literally pennies on the dollar.
Constantly Exposing Your Ideal Prospects To Your Awesome Products And Services! (Is A Proven To Constantly Generate First Time Customers!)
This one incredibly simple strategy alone, should be more than enough, to consistently generate, some positive social media buzz.Don’t you agree? Absolutely.
However, these next three rather inexpensive legs of your long term marketing strategy.Should be the proverbial marketing icing on the cake.
First.) Of course you will not only allow, but highly encourage, both the owner(s) of the women-s clothing or women-s accessories store, and their female employees, to sample any of your most expensive,64 oz. bottles of perfume.
But as things progress.You may eventually allow the owners, to have at least three bottles of their choice, of any of your best selling, 64 oz. bottles of perfumes of their choice. For free.Say what?
Hey, you know they all professionally or personally know at least 25 other local women each. Right? And they may already or soon will be extremely active on various social media platforms, right?
Keep Building Powerful Word Of Mouth Ambassadors And Watch Your Bottom Line Steadily Grow!
Plus, as they constantly interact with brand new and repeat customers every day. And before, during and after they get off work. Guess what? Some of those men & women, will want to know where they can get some of this great smelling perfume too. Right? Absolutely.
The men may want to purchase a bottle or two for their. Take your pick. Spouse, daughter(s), Mom, sister, sister in law(s) or secretaries etc. Think of the revenue generating possibilities.
Second.) Next. You will have the owners, spray two different mist, in at least two of the stores rest rooms. This way, at least a couple of times per week. potential brand new first time customers, get exposed to the fragrances as well.
Third.) You have the store owners, to personally reach out to at least three other local, non directly competing vendors they know. And have these vendors, either manually pass out or email or text message their female customers/clientele.
And alert them, for an extremely limited time, simply for dragging a friend with them, whose at least 18, to either the women-s clothing or women-s accessory store.
You Don’t Need Large Budgets In Order To Make A Big Splash!
They automatically get to sample a 32 oz. bottle of one of your best selling fragrances.
And simply for joining your opt in email or mobile marketing list. They automatically save 40 or X% off their 32. oz. purchase. Plus every female customer, who spends over $500 or X amount of dollars.
Their names automatically going into a raffle. And the first grand prize winner, automatically wins, a 64 oz. bottle of one your best selling perfumes of their choice. Say what? Think about the constant text messages, videos and images which will definitely be shared.Don’t you agree? Absolutely.
Are you starting to fully appreciate, why it’s so outrageously expensive, (on far too many levels!) To constantly only chase after new customers! Say yes!
What The Heck Are You Waiting For To Start Inducing Repeat Customers Or Clients!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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