This Is How And Why Building Your Brand Definitely Require You To Be a Marketing Genius!Part Two
Hopefully after initially reading and re-reading part one of this ongoing series. You too have come to the reasonable conclusion, consistently building your brand, doesn’t require you to be or become, some type certified marketing genius, correct? Agreed.
However, going forward, you’re definitely gonna need, to adjust your long term marketing perspective, before you can fully embrace, all of your current and future, untapped marketing opportunities.Huh?
Otherwise, you’ll probably whined up, (pretty much), further up the road.But (sadly!), still looking at potential marketing possibilities or untapped opportunities, with the same ole marketing mindset.
Let’s hope going forward, this is definitely not the case. And part of the way, you’ll avoid this being the case. Is by enthusiastically embracing, on some level, what you or your major competitors are about to be exposed to.Are you ready?
Do You Prefer To Strategically Build Your Brand Or Constantly Drain Your Bank Account?
As you recall from part one. Your single location, retail, designer jewelry store. Has decided not to go the outrageously expensive, traditional advertising or promotional route. In order to consistently lead generate and convert, your most promising leads, into first time customers.
And hopefully, long term repeat customers, on the back end of your sales funnel. As you recall. Since your ideal customer, be they man or woman, currently has a total lifetime customer value metric of somewhere between $3,500- $9,500 dollars. Give or take, over the next five or seven year period.
Which explains ‘how’ and why you’re more than willing, to at least A/B split test, the following, market tested strategies. As you recall from part one.
You will have the photography studio owner(s), pass out, some extremely time sensitive gift certificates, to the bridesmaids.And just for them dragging a friend or acquaintance with them to your store, whose at least 18.
Before the expiration date on the discount coupon or gift certificate expires. They’ll win a free, single family portrait, with a perceived value of somewhere between $90- $110 dollars. But an actual hard cost of just $19 or X number of dollars or less.
Strategically Building Your Brand Is Definitely One Positive Step After The Other!
And of course, the back side of the extremely time sensitive gift certificate, flyer or discount coupon.The bridesmaids, will be offered the chance, to enter your extremely popular, free monthly drawing.
For their chance, to win, an extremely beautiful, diamond studded necklace. And this eye catching necklace, normally retails for at least $2,500 dollars.
But here’s the incredibly powerful marketing twist.Are you sitting down? Let’s say for this particular wedding. There are eight bridesmaids. Your free drawing, will be for those eight specific women & men only.
Who are actually participating in that particular wedding. Say what? That’s correct. Basically, your jewelry store, will continuously create, special one page opt in pages, for each new wedding.
And even though, only one of the ladies or guys, will be the 1st grand prize winner each wedding ceremony. Here’s how you, or your major competitors, will constantly hit it out of the park, with regards to ethically bribing, the runner ups.
Just for joining your opt in email/mobile marketing list, and entering your free drawing. For their chance to win a free, $2,500 dollar, diamond studded necklace.
Unbeknownst to them, seven or whatever the actual number of bridesmaids are. Each one of the runner ups, will automatically have the chance, for an extremely limited time of course. To purchase, a beautiful pair of diamond studded earrings.
Which normally retail for just $450 or X dollar a pair. They get to purchase them, for, (are you sitting down? ) Just $200 or X dollar a pair.Say what?
How Often Do You Think These Bridesmaids Will Share Their Extremely Good Fortune Both Own And Off Of Social Media!
Agreed. If you say a lot. But stop and consider this. Every bridesmaid, (as well as the guys!) who participate in the wedding as well. After all. These guys definitely have extremely close relatives, co-workers, best buds, neighbors and extremely close siblings too. Correct? For sure.
And rest assured, at least some of the men participating in this wedding. At least some of their professional and personal inner circle members, will definitely become, initial first time and long term repeat customers too.
Which will add nicely, to you or your major competitors, total lifetime customer value metrics. Anyway. Here’s where and how, you or your major competitors, can take this particular marketing strategy, to the very next level or two.
You make both the runner up bridesmaids and gentlemen,aware of an extremely time sensitive offer, which is currently not available to general public.
And it’s not, because it’s only available, to both the runner up bridesmaids and gentlemen, who’ve joined your opt in email/mobile marketing list.And they’re made aware.
The Right Type Of Market tested Ethical Bribes Will Definitely Cause Your Ideal Customers To Constantly Help Spread The Word!
For an extremely limited 72 or X hour window. If they drag another guest back to your store. Whose at least 18, and not a currently subscriber or customer. The bridesmaid can purchase an even better looking, and therefor more expensive pair, of diamond studded earrings.
Which normally retail for at least $650 dollars a pair. And they only pay just $300 or X dollars a pair. Say what? Rest assured, at least some of these runner up bridesmaids, will gladly drag another a semi qualified friend back to your store, so they can take advantage, of this extremely time sensitive upsell, non public sales event.
And the moment they do. Rest assured, they will be constantly share their unexpected good fortune, both on and off of some media. Sharing really cool pictures and videos, of their fabulous looking bling, they got at an incredible discount.From guess who? Wouldn’t you? Agreed.
Heading into part three with a full set of marketing steam. Hopefully you’re starting to better appreciate, why you definitely don’t need to be some sort of marketing guru. As you go about strategically building your brand. Don’t you agree?
Are You Sure You Want To Go The Outrageously Expensive Traditional Advertising Or Promotional Route?
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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