This Is How And Why Building Your Brand Definitely Require You To Be a Marketing Genius!
Does it feel like your at a major cross roads, in how (going forward), you start generating your semi qualified leads? If not, it definitely should. Because on the one hand, you and your major competitors, can simply continue to ignore, the extremely large marketing/advertising writing on the wall.
And continue to roll the proverbial dice. And simply hope for the best. Definitely not the recommended action BTW. Or you can discover, how and why strategically building your brand, definitely doesn’t require you to be a so called marketing genius or marketing guru or guruette..
But let’s face it already. You are going to need to know or discover, how to consistently attract your ideal prospects and customers/clients.
Without having to constantly write extremely large checks. Otherwise, like it not, you’ll virtually be forced, to rely heavily on, outrageously expensive, dismally performing, traditional advertising or marketing methods.
And once the marketing/advertising smoke finally clears. If it ever does BTW. And you finally put a pencil to it. You’ll realize, how much your opportunity lost dollars, you’re constantly missing out on.
On both the initial front end and long term back end of your current and future sales funnels. Fortunately, this definitely doesn’t have to be the case. As you’re about to discover.
Just You’re Not A Certified Marketing Genius Doesn’t Automatically Mean You Can’t Build A Bankable Brand!
So even though your retail, designer jewelry store, currently has a single location. And your current advertising/marketing budget, is not in the high five figures a month. Guess what?
Because you’ve already run your advertising/ first time customer acquisition numbers, and you fully realize, your ideal prospect/eventual customer, typically has a total lifetime customer value metric, of somewhere between $3,500 – $9,500 dollars.
Give or take over the next five to seven year period.However, unlike the vast majority of your major competitors.
You no longer, have any intentions whatsoever, of wasting even more money, on those outrageously expensive, traditional advertising campaigns. Especially when you have direct or indirect access, to some far more potentially profitable marketing strategies or tactics.
And you or your major competitors, can routinely implement them, for literally pennies on the dollar.
And as you do so, the viral positive word of mouth and mouse buzz, will continue to grow and grow and grow. Even if for whatever reasons, you don’t constantly fuel it, with future marketing and or non traditional advertising dollars.(Is that not interesting?)
Strategically Building Your Brand The Right Way Definitely Fuels You’re Going Big!
Case in point. Rather than you continually waste a ton of money, on those dismally performing, mass marketing/promotional campaigns, which by and large, do very little to move your business or service forward.
Instead, at best. You or your major competitors, temporarily get your message, in front of the general public.Via local prime time radio or local newspaper ads etc.
Or outrageously expensive, local billboards or Sunday newspaper inserts etc. Yea, if you or your major competitors, are into constantly writing extremely big checks.
And receiving dismal returns on your advertising costs. By all means, continue down this road. Or…You could, (if nothing else!), inexpensively, A/B split test, some of the following, market tested strategies. For literally pennies on the dollar.
Seriously think about the emotional high, surrounding an upcoming wedding.Huh? You’ve got X number of enthusiastic bridesmaids. Correct? Absolutely.
Do you personally know any women or men, who’ve personally participated in a wedding, recently? For now, let’s initially focus on the eight or X number of women, who are going to be part of a friend, co-worker, employee, neighbors or siblings wedding.
Give Your Ideal Prospects And Current Or Future Customers A Valid Reason To Constantly Sing Your Praises! (And They Definitely Will!)
Think about these women-s mindset.Weeks before the actual event. First of all. Whether they’re currently active on social media or not. You know they’ve constantly mentioned the up coming event. At work. Any and all, recent social events they have have or will be attending in the not so distant future, correct? For sure.
They’ve telling told their closet girlfriend(s), and closet siblings and or their best neighbors, right? Of course. So when your extremely marketing savvy team, suggests the following. It will probably be met, with extremely receptive ears.
You initially approach the photography company, with the following, potentially profitable, JV (Joint Venture) proposal. Let’s say the photographer typically charges between $95- $110 dollars for a single family portrait.
But truth told, their actual hard cost, are just $19 -$29 dollars or X. Say what? So you inform the photo studio owner(s), you’d like to start offering, a single family portrait, to all of the bridesmaids. In future wedding ceremonies.Huh?
And you’ll gladly pay the photographers actual hard cost of X. Provided, they will allow you, and some of your other, non directly competing, top JV partners, to pass out, some extremely time sensitive, gift certificates, to their past, current and future customers.Cool right?
This one particular marketing/promotional strategy alone, should definitely increase, (either) the photographer or their major competitors business.Don’t you agree?
Let Your Major Competitors Focus On Building Their Image! (While You Steadily Focus On Building Your Brand!)
So here’s what your gift certificate, (which will be freely) be giving away, to all future bridesmaids, who participate in local weddings. The photography studio owners, will pass eagerly them out.
And the bridesmaids, (for an extremely limited time of course!) They will be made aware, simply for dragging a potential first time customer with them, to the jewelers store.Before the gift certificates or discount coupons expire worthless.
They will automatically become eligible, for the following four, surprise bonus gifts worth X.
1.) First: They receive, an extremely time sensitive gift certificate, for a single family portrait, which by itself, has a bare bones minimum value of $90 or X amount of dollars.
And you know, at least some of them, will immediately start spreading their extremely good fortune, all over social media.Correct? Plus offline, primarily at work. Or when they go to either the hair or nail salon. Or both.
2.) Second: They will also have a chance, to join your opt in email/mobile marketing list.For their chance to enter your monthly free drawing.
Where each month, one extremely lucky, first grand prize winner.Automatically wins, an extremely beautiful, diamond studded necklace, valued at $2,500 dollars.
Only this monthly free drawing, has an incredible powerful marketing twist.Which you or your major competitors, will discover shortly.In part two.Okay? Thanks for the marketing leeway.
This Is How You Or Your Major Competitors Take Your Lead Generation And Conversion Strategies To The Very Next Level Or Two!
3.) Third: No matter who actually wins the grand 1st prize. Each of the bridesmaids, will automatically win two large cheese pizzas, twenty plain wings and two large sodas of their choice.Which is an X dollar value.
Delivered to either: Their place of business or their job.
Plus, they’ll be given the opportunity, to win a free bracelet, which normally retails for at least $99 or X amount of dollars. Say what? Again, you’ll discover the little known details, coming up very shortly in part two.
4.) Fourth: And finally. A really cool additional surprise bonus, for every bridesmaid, who whether they actually make any type of purchase from you or not, on their initial visit to your showroom.
Just for joining your opt in email/mobile marketing list.They will receive a totally unannounced free bonus gift, valued at $39 dollars or X.
But you’ll have to wait until you read in part two. In any event. Hopefully, the following, incredibly low cost marketing strategies and tactics, have opened your marketing eyes extremely wide, to how and why, building your brand, definitely doesn’t require you to be or become.
Some type of certified marketing genius. Don’t you agree? See you in just a little bit in part two.
Keep Cranking Up Your Word Of Mouth And Mouse Buzz Machine! (And Your Major Competitors Will Start Consistently Choking On Your Marketing Smoke!)
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